agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Oktopost

MARCH 20, 2025

The hidden complexity of B2B social media management For B2C brands, social media is a direct line to customers. However, the game is entirely different for the B2B social media manager. And while social media is a crucial touchpoint in that journey, its rarely the last step before conversion.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! If you’re looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch.

B2B 143

B2B How To Training Social Media Management 143

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. How are goals and strategies for content marketing changing? Budgets are growing.

Research 302

Research Report Social Media CPM 302

Ignite Social Media

APRIL 2, 2021

And social media has become a less friendly place along the way. That’s why it’s important to check in on your team that is working hard to make social media management seem effortless. At Ignite Social Media , we do nothing but social media marketing.

Social Media Management 195

Social Media Management Social Media Brands Guidelines 195

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media?

Organization 71

Organization Resources Social Media B2B 71

Ignite Social Media

JULY 6, 2020

Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Step Two: Determine What Social Media Marketing Services You Need. Yupp, I am.

Social Media Management 187

Social Media Management Price Social Media Exercises 187

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. It shows what content will go live, when, and on which social media platform.

Social Media 114

Social Media Strategy Marketing How To 114

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Media partners.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Marketing 115

Marketing HootSuite Affiliate marketing Price 115

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. I talk to brands at every stage.

Social Media Management 118

Social Media Management Sentiment Transportation Embedding 118

agora pulse

SEPTEMBER 30, 2020

But seasoned social media managers know how to stand out with different types of content. Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? I belong to this group of Twitter marketers.). After all, it can be chaotic. Table of Contents.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. A platform that provides end-to-end social media management services.

Analytics 108

Analytics Tools HootSuite Social Media Management 108

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Meanwhile, at Broadridge, teams are split into pockets based on specialisms — organic, paid media, and paid social. Her team uses Sprinklr for social listening and identifying low, medium, and high-priority issues.

Platform 222

Platform Strategy Team Issues 222

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Try the best social media management tool for free for 30 days.

Analytics 116

Analytics Social Media Tools HootSuite 116

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Social Media Strategies Summit

APRIL 3, 2025

Want to know why employee-generated content is such a powerful marketing tool? Theyre also in a social-friendly niche, with approximately 4.6 United Airlines One of the biggest marketing challenges for big brands is to present a relatable, human face. million posts carrying the hashtag #FoodTok. United Airlines understands this.

Examples 130

Examples Brands Content Airlines 130

Oktopost

AUGUST 6, 2024

As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results. A bigger bonus is it will be full of valuable, educational content that your audience will love, bringing more attention to your brand.

Tips 147

Tips Content LinkedIn B2B 147

Sprout Social

MARCH 27, 2025

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI.

HootSuite 90

HootSuite Social Media Management Collaboration Analytics 90

Hootsuite

SEPTEMBER 11, 2024

Keep reading for fresh 2024 benchmarks for the healthcare, pharma, and biotech industries that will help you understand how your social results stack up right now. Psst: Once you grab your benchmarks, head to our guide to using social media for healthcare marketing to find out how to action these insights. Measure ROI.

Research 108

Research Social Media HootSuite ROI 108

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 95

Social Media Marketing Banking Sports 95

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. It’s how donors and volunteers find causes they care about, and how organizations raise awareness at a local and global level. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media Management 131

Social Media Management Social Media Tools How To 131

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. UGC can be organic, made out of appreciation for the product, or paid. Source What are the Benefits of UGC for B2B Marketing?

UGC 106

UGC B2B How To Authentication 106

Buffer Social

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives.

Social Media 113

Social Media How To Analytics Metrics 113

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

Social Media Management 141

Social Media Management Skills Social Media Upcoming 141

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 246

Marketing Education Forums LinkedIn 246

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Social Media Management 124

Social Media Management Questions Social Media HootSuite 124

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms.

B2B 62

B2B Tools Strategy Marketing 62

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. A demand generation funnel can guide you to more efficient resource allocation, let you track your efforts and marketing investments, and build long-haul customer relationships. Slow but steady growth? Customer retention?

B2B 117

B2B Cost Metrics Social Media Management 117

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

Social Media 213

Social Media Strategy Marketing Curation 213

Ignite Social Media

MARCH 13, 2025

While managing daily operations, it’s easy to overlook regular security checks including access points and user permissions but maintaining these security protocols should happen routinely. Account Organization and Security Protecting your brand’s digital presence goes beyond basic password management.

Social Media 103

Social Media FeedBurner Review ROI 103

The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. Social media marketing can be as useful or useless as you make it. Remember, Content Is King.

Tips 233

Tips Marketing Resources Campaign 233

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

B2B 105

B2B Influencer ROI Authentication 105

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 114

Influencer Strategy Tips Marketing 114