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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This also applies to other professional / social networks (e.g.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. LinkedIn generated record ad revenues of $13.8 billion in 2022. Image source.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

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How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

Digital video’s extreme popularity is not isolated to YouTube and live broadcasts, however, as webinars are also proving to be an increasingly prominent tool. Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback). Like a blog, each social media account is an appreciating asset.

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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Not LinkedIn. Not YouTube. Organic reach is dwindling to zero for brands and marketers who don't have a solid marketing strategy that encompasses social, digital, content, and measurement all centered around their target audience. Not Instagram, LinkedIn. Twitter, YouTube or Snapchat. Not Facebook. Not Instagram.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible.