Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 113

Influencer Tools Marketing Software 113

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Audiense

MARCH 24, 2021

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. G2 Grid® for Audience Intelligence Platforms.

Analytics 148

Analytics Influencer Report Review 148

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What are social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. That’s why we compiled a list of TikTok tools you can use to create videos and measure their impact on your business goals. Published on.

Tools 123

Tools Strategy Video Library 123

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

agora pulse

JUNE 13, 2020

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. 1 Analytics Tool for Growth Beautiful reports.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. So why is YouTube such a big deal? Reach more viewers The data is clear.

Metrics 98

Metrics Analytics YouTube Price 98

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 107

ROI Influencer Marketing Survey 107

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Other social media platforms like Instagram and Facebook have their own algorithms, too.) What is the Threads algorithm? How does the Threads algorithm work?

HootSuite 82

HootSuite Feed Feedly Instagram 82

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. How to do that, you ask?

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. In contrast, your typical B2C social media management platform may track the following: 1.

ROI 62

ROI B2B Organization Platform 62

Koka Sexton

JANUARY 2, 2023

If you are looking to gain a wider reach and increased visibility to a larger audience, leveraging social media can be a great tool. By utilizing this powerful platform, you can reach potential customers, build relationships with your existing customers, and keep your brand top-of-mind. Types of Social Media Platforms.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. Although the steps focus on Instagram, note that many of them can apply to other social platforms as well.

Influencer 52

Influencer Instagram Tips How To 52

Keyhole.co

DECEMBER 28, 2022

For a while now, Instagram has been one of the most important social media platforms and digital marketing channels. Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics.

Instagram 98

Instagram Influencer Analytics Notification 98

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Publishing 98

Publishing Tools Brands Facebook 98

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 65

Template Templates Social Media RFP 65

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. Manual analytics are error-prone and don’t support growth.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. You can add hashtags to posts, comments, articles, profiles and even pages on the platform.

Hashtag 115

Hashtag LinkedIn Trends Analytics 115

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Free social media marketing training and resources.

Training 118

Training Course Resources Social Media 118

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. Let’s dig in. What is Instagram automation?

Instagram 115

Instagram Tools Strategy Hashtag 115

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials.

Metrics 52

Metrics Sentiment Analysis Influencer 52