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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. YouTube user statistics. YouTube usage statistics. Table of contents.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment.

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How Often to Post to Social Media in 2021

Hootsuite

The Hootsuite social media team’s current strategy is to just post to the main feed 2 to 3 times each week, and to Stories 2 to 3 times a week. Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. Key Instagram statistics to keep in mind when posting: Instagram has 3.76

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What Is Social Media Marketing? [Complete 2023 Guide]

Hootsuite

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Dark Arts of Content Marketing. The statistics speak for themselves.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook Facts and Statistics. Again, there’s much more in the We Are Social / Hootsuite report, so check out their study to get all of their findings and insights.