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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business. However, LinkedIn is not a social network that you can just throw up your digital content spaghetti and hope it sticks and magically brings you leads.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Even if you’re not a design master, there are plenty of social media post templates to help you whip up some eye-catching imagery. Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Case studies.

Strategy 128
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Social Media Data Collection: Why and How You Should Do It

Hootsuite

Social media data mining also gives you key insights into your audience. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? Social media data is any type of data that can be gathered through social media.

Data 95
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 105
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The role of AI in creating a more human customer experience

Sprout Social

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. In Sprout, you can do so from a variety of social listening sources like Twitter and Instagram.

Sentiment 102
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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

Loyalty 60
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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts.