The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. Lidl hyper-underestimates impact of social network marketing.

Hashtag 147

Hashtag Campaign Case Study Banking 147

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Learn more here. Fourteen hours.

Examples 142

Examples Campaign Tips UGC 142

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Socialized

FEBRUARY 10, 2021

Before you link to your audiences in social networks, you need to consider and identify them. You might, for example, study administrative activities that are irritating to your brand as it introduces a product or service that attempts to simplify repetitive jobs during a working day. Evaluate the content form and venue.

Questions 130

Questions Social Media Social Networking Metrics 130

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

MARCH 7, 2024

According to a study published on Social Media Today , posting more often on Instagram can decrease your engagement per post. The study found that doubling your post rate per day gives you 1.6X Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Waxing UnLyrical

MAY 13, 2019

If you’re on Instagram, you could also search for #greenfood: This way you can discover that Green Food Cafe is in Ukraine just like you, and you can study them and size them up, perhaps pay them a visit and learn how they run, firsthand. This is very essential for social listening. Create Alerts, Track Mentions.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Social Media Strategies Summit

SEPTEMBER 23, 2022

In its early days, TikTok was known as the social media platform of choice for young people. While TikTok’s audience has grown a little older as the platform has gained in popularity, it still skews a lot younger than any of the other larger social networks and has more female than male users. Teens loved it. Image source.

Education 163

Education Examples Content Nielsen 163

Keyhole.co

AUGUST 18, 2020

Make the Most of Hashtags 10. According to a study published on Social Media Today , posting more often on Instagram can decrease your engagement per post. The study found that doubling your post rate per day gives you 1.6X Make the Most of Hashtags. Have a Profile Picture That Represents You 6. more engagement.

Influencer 100

Influencer Instagram Tips Hashtag 100

Sprout Social

JUNE 27, 2022

Keeping up with these social trends isn’t just a B2C priority. A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. A TikTok business strategy can help you keep up with consumer preferences on social.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 25, 2022

Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

NOVEMBER 30, 2023

In fact, a significant portion of traffic that is considered to be ‘direct’ on Google Analytics is from untraceable sources, or other words, dark social. Make sure your social sharing buttons for email, WhatsApp, and other sources are specifically linked with UTM parameters since they’re often untraceable with analytics alone.

Forums 62

Forums Reddit Analytics Sentiment 62

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. The hashtag #ASMR has an astonishing 785 billion views on TikTok, prompting Monster to regularly share videos of fridges being stocked to bursting with energy drink cans. TikTok rose from the ashes of the Musical.ly Featured image by Pexels.

Brands 130

Brands Energy Sports Fashion 130

Unmetric

AUGUST 19, 2019

Insights on your brand’s performance on social will help understand your audience better, create more robust content, and make informed business decisions. A social media monitoring tool can track: Monitor mentions of your brand. Track relevant hashtags. Get competitive intelligence. Analyze keywords. Discover trending topics .

Social Media 91

Social Media Tools Price Hashtag 91

Webbiquity SMM

JANUARY 28, 2020

Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. Here are a few specific benefits of using a social media hub for your brand: 1. Boost User Engagement. Social media hubs provide the functionality to moderate your content appropriately.

Social Media 168

Social Media UGC Aggregator Eventful 168

Unmetric

AUGUST 28, 2019

Social media listening tools can do a whole lot of things to boost your brand’s performance on social. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. G2Crowd Rating: 4.5. 76Insights.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

APRIL 4, 2023

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. More and more people are turning to social media to research products and services. Studies show that the vast majority of people will trust recommendations from people they know. Who is producing content about your brand?

Brands 128

Brands ROI Authentication UGC 128

Keyhole.co

JANUARY 6, 2022

billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. The platform allows in-app editing and various filters, fun effects, music overlays, and integrates with other social media platforms. Hashtags on TikTok help you reach an organic audience.

Marketing 52

Marketing Hashtag Trends Influencer 52

Sprout Social

MARCH 4, 2021

Sprout’s own social media publishing solution comes with robust content curation features to find relevant and engaging posts to share with your social media audience. The Find Content tool crawls through social media platforms to discover the most shared content across major social networks. 25% curated content.

Curation 141

Curation Data Content UGC 141

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram.

Social Media 88

Social Media Sentiment Analysis Study 88

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. We partner with OBX to leverage social media to drive visitation interest and engage fans around their shared love for this destination.

Travel 94

Travel UGC Brands Tourism 94

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. 79% of U.S. Key takeaways for marketers.

Study 40

Study Social Media Marketing Research 40

Hootsuite

MARCH 16, 2020

Hashtag Challenge : Ad appears on the Discovery page. Hashtag Challenge: $150,000 for six days. . This has happened on other social networks as more advertisers join the platform. Most businesses, no matter what their size, can afford social media advertising through Facebook , Instagram , Pinterest , and Snapchat.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

MARCH 18, 2023

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. It’s important to study your audience’s pain points so that you can create content that solves your ICP’s (Ideal Customer Persona) immediate problems and offers them solutions.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. It’s important to study your audience’s pain points so that you can create content that solves your ICP’s (Ideal Customer Persona) immediate problems and offers them solutions.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Buffer Social

OCTOBER 1, 2018

A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. In the meantime, you could do hashtag searches to find Instagram posts that are relevant to your brand and re-post them. Test new social media networks. Or Tik Tok?

Organization 108

Organization Flipboard Social Media Company 108

Twist Image

AUGUST 8, 2013

Kottke , recently reported about Kuwait''s booming Instagram economy , where anyone with an Instagram account is simply putting a price on whatever is in the photograph, and selling all of these unique, used, new or slightly altered products and services to those interested in the photo sharing online social network. hashtag marketing.

Instagram 110

Instagram Hashtag Syndication Hosting 110

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Buffer Social

MARCH 6, 2017

We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves.

Analytics 111

Analytics Social Media Tools Klout 111

Keyhole.co

MAY 29, 2023

billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 This is why your social media presence is essential to your brand’s survival. In 2023, it is estimated that 4.89 billion monthly active users. Why did it work?

Campaign 52

Campaign Social Media Hashtag Trends 52

Pam Moore

JULY 13, 2017

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How to Subscribe to Social Zoom Factor Podcast . Audience Analysis Worksheet .

Strategy 165

Strategy Twitter How To Training 165

Buffer Social

DECEMBER 6, 2021

It can also be valuable to find ways to connect with niche communities within broader social networks. On Twitter or Instagram, you might look to see if there are hashtags you can include or accounts you can tag to get in front of the types of people you’re looking to hire (such as @WritersofColor ).

Social Media 83

Social Media Instagram LinkedIn Reputation 83

Convince & Convert

JUNE 11, 2014

To develop valuable case studies for people to gain insight from, 2. Concept This is the name of the campaign, including the hashtag and the whole kit and caboodle behind what is going to happen. If you chose a hashtag that could be changed and one letter later you have a rude word, guess what? So, why would I help with them?

Campaign 162

Campaign Google Case Study Badge 162