5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. Or users can simply engage in the conversation happening around that hashtag.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

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Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Homing in on Hashtags.

How to Gather Fan Feedback on Social Media

Convince & Convert

Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels.

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction.

6 best Twitter analytics tools

Unmetric

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Social Strategies Analytics Social Media Analytics twitter

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

There’s little sense in posting identical updates across social networks when the likelihood is your prospects are only on Facebook or use email predominantly. Social media automation technology is great. Guest post by Godwin Adoga.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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10 Hacks to Save Time on Instagram

Later

Especially if you’re new to editing software like Photoshop. With Later working behind the scenes to publish your content — regardless of the time of the day or timezone you’re in — you can power down after hours and get some quality time away from the social buzz.

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

Buffer Social

What role do social media stats and facts play in your day-to-day? As social media marketers , we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. social media accounts apiece.

Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

Great social media research skills can help boost your reputation as an expert in your field. In this guide, you’ll learn seven effective ways to conduct social media research for professional, accurate content. and sources that mention any combination of these networks.

Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

Social media tools like Agorapulse work because social media platforms (like Instagram) have APIs (application programming interfaces). In this instance, the Instagram API tells Agorapulse how many likes a particular user’s hashtags received over a 30 day period.

Is There a Social Quant Alternative that Twitter Won’t Shut Down?

agora pulse

Social Quant is Dead! With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. Accordingly, Social Quant has decided to discontinue our services permanently.

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. So, here’s how to be great at social media for financial services. Only assign specific people to post and monitor social media.

Is There a Social Quant Alternative that Twitter Won’t Shut Down?

agora pulse

Social Quant is Dead! With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. Accordingly, Social Quant has decided to discontinue our services permanently.

8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. How do they use social media? Monitor Your Social Media Feed .

Professional Keynote Speaker Tips for the Magic Trifecta Success with Your Audience, the Event and YOU!

Pam Moore

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. How do they use social media? Monitor Your Social Media Feed .

14 Beginner Tips for Growing Your Brand on YouTube

Hootsuite

Start by connecting your other social platforms to your channel banner. What tools or editing software do they use? Schedule ideas for YouTube, as well as any other social platforms you manage. Getting the word out on social media is one of the easiest—and most effective.

130 most important social media acronyms and slang you should know

Sprout Social

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Take this into consideration; there are hundreds of high traffic social networks online with hundreds of millions of users.

15 Common Social Media Questions & Answers

Sprout Social

Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Do I Have to Be on Every Social Network? If you see success and have time to expand, then slowly add other networks.

Why Micro-Influencers May Be the Most Effective Influencer Marketing Strategy

Buffer Social

The social networks themselves are keen on influencer marketing, too. But like with anything popular on social media, there comes the risk of over-saturation. This is true of almost all categories of social content, even the much-loved travel category.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

4 Ways Technology Can Make You a More Effective Fundraiser

SocialFish

Utilizing a combination of nonprofit software (prospect research tools, CRMs, mobile giving platforms, etc.) Check things like: email click through rate, call-to-action conversion rate, social-media-post amplification rate, and more. And many pieces of support software are.

Top 5 Rated Social Media Management Tools

The Social Media Hat

Social Media Top 5 Rated Social Media Management Tools. What is the best social media management tool on the market? Sprout Social. Even if you're only managing a couple of social media accounts, it would still help you get more results, and faster.

Social Media Attribution: How to Get Started

Buffer Social

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the impact it’s having? Attribution is very close to another key social media metric: ROI. This can be the same across all your social channels.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.

Top 13 Social Media Monitoring Tools

Buzzlogix

The way to make social media truly work for you is by monitoring audience behavior and seeing what they have to say about you, your products and services, and even your competitors. The key to gathering the data you need is using the top social media monitoring tools. Sprout Social.

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10 Top Influencers to Guide You through the Social-Media Jungle in 2016

Socialmedia.biz

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. Social Media Delivered.

5 Ways to Use Pinterest to Boost Press Release Results

Convince & Convert

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users.

How to Choose a Social Media Management Tool

Buzzlogix

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. Part of that strategy should also include selecting the best social media management tool. Social Media Monitoring and Listening .

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. 21 Social Media Statistics.

How to Get Hired as a Social Media Manager (and Then Rock the Job Once You Have It) [SSM03]

Buffer Social

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media.

2010 Social Media Wishlist – New Features for Facebook, StumbleUpon, & Twitter

Kikolani

As I am on various social networks, I find myself thinking “Wow, I wish they had which would make easier.&# So here are some of the changes I’d like to see on the social networks I use the most in 2010. Suggested #hashtags for your tweets, or a list of your most used #hashtags. Your Social Media Wishlist. What new features would you like to see on your favorite social networks in 2010?