5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

Make Fun Of #Hashtags All You Want, But Google Just Got Serious

Myrland Marketing

Yesterday, Kevin Mullett , Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable. You’ll also see links to search for these hashtags on other social sites.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Based on your goals and overall social media strategy, there are going to be software options that would be better suited to your needs and help you make the most out of your work (and, of course, save you time). Guest post by Lilach Bullock.

Tools 300

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more.

Are You Ready to Listen Differently in Social Media?

Convince & Convert

Online customer service software company Conversocial partnered with New York University on research that found that more than one-third of all tweets to companies were about customer service issues, but that only three percent incorporated the company‘s Twitter username with the @ symbol.

4 Strategies for Improving Social Engagement

Convince & Convert

Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. Social Media Strategy social crm Social Media Tools social media management productivity social media strategy social media engagement influencer software

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Hashtags. This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

How to Gather Fan Feedback on Social Media

Convince & Convert

You can choose what items you would like the tool to track, be it a keyword, campaign hashtag, or even your company name. Another tool is Hootsuite , which allows your company to track key words, hashtags, and mentions. Image via BigStockPhoto.com.

Effectively Recruiting Top Performing Employees through Social Media

SocMed Sean

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Homing in on Hashtags.

Why Am I Shadowbanned on Instagram and What Can I Do About It?

agora pulse

Your content also won’t appear in the Discover section of Instagram or in hashtag searches. The best way to check is to search for a hashtag after you’ve uploaded a post containing it. Did you know that Instagram has banned certain hashtags? Repeatedly Using the Same Hashtags .

Best Practices for Instagram

Ignite Social Media

Using the right hashtags. When selecting hashtags to add to your post, it can be overwhelming when deciding which ones to choose. Be sure to mix up your hashtags with generic and industry-speific hashtags to find the best hashtags to connect with your targeted followers. That’s why we recommend using 7-10 hashtags. Experiment with different hashtags on your posts until you find that sweet spot.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.);

33 Instagram Hacks You Wish You Knew Sooner


From knowing how to add line breaks to your Instagram captions, hiding hashtags in your Instagram Stories, or how to respond to Instagram DMs in just two taps — we’ve got tons of great Instagram hacks to help you work faster and smarter! . Posts with hashtags get 12.6%

The Guide To Social Media Marketing Automation

Webbiquity SMM

For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts. Twitter, on the other hand, uses hashtags to measure trending topics.

How Companies Are Using Social Media to Show Appreciation


The program revolved around hashtags, primarily the “#LastMinuteLovers” hashtag. What this hashtag did was allow spouses and significant others who forgot about Valentine’s Day or decided to get gifts last-minute to have one of 24 gifts sent to their partner before the big day.

6 best Twitter analytics tools


In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets. We all know that hashtags originated from Twitter—this is all the more reason why you need to track your brand’s hashtag performance.

5 Lessons to Make an Effective Animated Demo

Convince & Convert

Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently.

Tumblr 109

How One Fund Boston Used Crowdfunding and Social Media to Exceed Their Fundraising Goal – in Less Than a Week


4) Create a Hashtag: Hashtags are essentially bookmarks. To read more about these tips, read the original article on the Software Advice blog – a site specializing in matching nonprofit organizations with technology.

3 Facebook Search Tips You Might Not Know About

agora pulse

Recruiters could try a string like “software engineers who live in Boston, graduated MIT, and like Python.” Hashtag research. Hashtags aren’t just for Twitter and Instagram. Can Facebook search really help you reach your social media marketing goals?

Tips 164

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Posted under the hashtag #DoMore, the company’s timeline features captivating images of farmers , graffiti artists , shark advocates, and other engaging folks doing interesting things.

Feed 285

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web. ” — RazorSocial (Software). RazorSocial (Software).

Tools 271

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Make sure to select the platform or registration software that fits with your audience. Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Pick a hashtag for your event, so attendees and remote watchers can monitor the event on Twitter.

How To Write A Post That Will Rock Your Facebook


Beware the Facebook hashtag. There is a difference in how a hashtag is used on Twitter and on Facebook – they don’t serve the same purpose or function. On Twitter, a hashtag is a tool used to search for information. Guest post by Cari Bennette. ————-.

How To 283

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation.

10 Hacks to Save Time on Instagram


Especially if you’re new to editing software like Photoshop. How to Save Time on Instagram Tip #7: Collect and Save Your Best Hashtags. Posts with hashtags get 12.6% It used to be that the best way to organize your hashtags was with a spreadsheet like Google Sheets.

The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Contest software like WooBox or ShortStack can help you with this. Ask users to tag you or use your branded hashtag. . Branded hashtags allow you to search for the UGC and if you’re tagged in a picture or video, you’ll receive a notification.

UGC 167

Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

Invest time and labor into fully understanding your ideal customers and how they interact, before you even evaluate any software. Social networking has a unique etiquette and practices, from hashtagging to image sizes to vocabulary. Guest post by Godwin Adoga.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

By using conversational keywords (event hashtags, topical hashtags, mentions of brands, mentions of influencers) and bio keywords (job title, company, location), you can really hone in on your target audience and find those who are actively researching solutions in your space.

ROI 228

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. With Hootsuite, you can set up unlimited streams of social media content based on your mentions, selected keywords, hashtags, or locations.

Tools 103

5 Ways to Give Your Charity Auction a Social Twist


Having a centralized, comprehensive list of items to draw off of will also make setting up your auction software easier. The easiest way to set up an event site is by using auction and event planning software.

How to Be Great at Social Media for Financial Services

agora pulse

Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. Traders will follow event hashtags, such as: #Trump – Trump’s tweets often cause volatility in the financial markets.

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Buffer Social

Nicolas Koumchatzky, Staff Software Engineer at Twitter. Use hashtags strategically. The hashtag was created on Twitter and remains to be an effective tactic when used appropriately. One of our branded hashtags is #bufferchat, which we use for our weekly Twitter chat.

How a Social Media Audit with Agorapulse Can Keep You on Track

agora pulse

Invest in Scheduling and Reporting Software. Social media reporting software like Agorapulse (which I use for all of my clients) makes the process so much simpler and a little more accurate.

Influencer marketing goes mainstream

Sherrilynne Starkie

So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Influencer marketing is nothing new.

How to Boost eCommerce Sales with Instagram

Convince & Convert

As a brand, selling will become easier with selling software tools that convert the sole link into a clickable storefront, showcasing all your products. Hashtag Selling. Another way to sell products on Instagram is with the use of hashtags.

7 Great User-Generated Content Campaigns


They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation. Utilizing both their own site and social media effectively, the hashtag has generated over 63K post on Instagram.

UGC 57

Why Can’t Social Media Tools Post Directly to Instagram?

agora pulse

In this instance, the Instagram API tells Agorapulse how many likes a particular user’s hashtags received over a 30 day period. It’s up to Twitter to allow a third-party software tool to provide users with that functionality.

Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success


With more than a million members across the country, MomsRising began using Storify in November 2011 as a curation tool, collecting its Twitter hashtags: #WellnessWed and #FoodFri.