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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

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Bring Your Own Meme to the #LiftOff Book Giveaway

Waxing UnLyrical

Yesterday, I posted a challenge in the Social PR Posse group : to come up with your OWN quick meme and share it in the group. Once again, here it is: all you have to do is come up with your own take on a popular meme. Don’t forget to include the #liftoff hashtag with your post, otherwise it doesn’t count.

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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included. Memes are … Relatable.

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Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Publish at the best times. One of the easiest ways to improve engagement is to publish posts when your audience is already active. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand. In regards to hashtags, be sure to follow Instagram best practices.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Fans and followers share their extreme sports and adventure experiences with Red Bull by tagging the brand’s social handles and using branded hashtags. Dipping into memes and current trends Ideal for quick consumption, memes, and trend-based content have surpassed being mere funny bits into valuable marketing materials for brands.

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TikTok SEO: how to boost your reach

Sprout Social

This includes captions, hashtags, sound clips and other identifying factors on the videos. This will be one of the most important parts of TikTok SEO and ensuring your videos are shown when someone searches for relevant keywords or hashtags. Plus, highly-used hashtags can appear in search results, improving your SEO ranking.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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