Remove Hashtag Remove Loyalty Remove Review Remove Social Networking
article thumbnail

How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 123
article thumbnail

How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity. Some industries attract more complaints than others.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

Then, review your content calendar in your dashboard. You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring. Social listening and monitoring. Talkwalker Talkwalker is one of the best content curation tools for social and consumer data.

article thumbnail

Role of artificial intelligence in marketing

Sprout Social

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 128
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 107
article thumbnail

The power of brand advocacy and its uses

Sprout Social

This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. More and more people are turning to social media to research products and services. So think word-of-mouth, and reviews and ratings as well. Who is a brand advocate?

Brands 122
article thumbnail

Rethinking the influencer-brand relationship

Sprout Social

With social listening tools, you can uncover relevant conversations, topics and influencers to help inform your influencer collaborations. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.