Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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Hashtag Brands How To Conference 78

Social Media Strategies Summit

FEBRUARY 1, 2024

Image source Now we’re presented with a list of keywords, ordered by relevance to our (well, Brooklinen’s ) website: Image source Exclude any branded terms (like “Brooklinen sheets”), then pick the top 5 – 10 keywords and Google them. What hashtags do they use? Do they have a branded hashtag? What are their most-used hashtags?

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Analysis Social Media How To Hashtag 184

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things.

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Team Marketing B2B Eventful 160

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

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Analytics Brands CPA Overview 154

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

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Examples Campaign Tips UGC 142

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Plus, share a list of five tools with the best NER capability. For example, in the sentence “Sprout Social, Inc.

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Brands Sentiment Analysis Marketing 84

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Share a link.

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Social Networking Widget How To URL 112

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

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Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. ” Marketers save time and enjoy the illusion of accomplishment.

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Marketing Hashtag Campaign HootSuite 180

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 112

Pam Moore

JULY 10, 2017

Conversations, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook Stories, Instagram Stories, Facebook live video, Periscope live video, iTunes podcasts, and the list goes on. The reality is that content is the core of not only the social and digital web but of humans. Need more help?

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Content How To Marketing Training 166

Sprout Social

MAY 15, 2023

Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. You can then analyze the data to uncover insights that will inform your marketing decisions. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

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Tools Tweetdeck Brands Sentiment 111

Socialmedia.biz

NOVEMBER 3, 2020

If you are not sure where to connect, try ads or product pages that refer to particular keywords, hashtags or promotions on your Instagram site. Find marketing partnerships and co-marketing strategies with other firms to build up the Instagram following. Another brilliant suggestion is to cross-promote your social media pages.

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Instagram Hashtag UGC Social Networking 118

Hootsuite

DECEMBER 13, 2022

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Ah, the age-old social media marketing trick: ask a question to encourage comments. Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Grow your followers.

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Hashtag HootSuite SEO Travel 105

Webbiquity SMM

JANUARY 30, 2020

(Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

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Brands Airlines Hashtag Influencer 159

Hootsuite

APRIL 11, 2022

So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. Take a look below. Brandwatch.

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Tools HootSuite Marketing Analytics 110

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Successful Twitter marketing is powerful. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking.

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Strategy Tips Twitter Marketing 109

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

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Social Media Marketing Hashtag URL 100

Keyhole.co

FEBRUARY 16, 2024

It is particularly essential for busy social media marketers who value their time. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. You’ll see why in a moment. What is YouTube competitor analytics ?

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Analysis YouTube Tools Strategy 52

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Reputation Tools Brands How To 129

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

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SEO Instagram Tips HootSuite 145

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Hashtag Challenge: $150,000 for six days. . important; }.

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Advertising Marketing Campaign Hashtag 141

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole.

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Social Media Reputation Social Networking Hashtag 59

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business.

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Real Estate Tips How To Hashtag 93

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

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B2B LinkedIn Marketing How To 88

Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? To drive more traffic.

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Social Media Tools Software Curation 234

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales.

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Social Media Tools HootSuite Sentiment 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

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YouTube HootSuite Marketing Video 145

Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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Hashtag Campaign Instagram Conversation 40

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag. Product Launches.

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Hashtag How To Nielsen Social Networking 40

Socialized

FEBRUARY 10, 2021

How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. Thus, social media may not be the safest place to go if the brand approaches them. What are the Goals for Using Social Media?

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Questions Social Media Social Networking Metrics 130

Keyhole.co

MARCH 7, 2024

Keep the information easy to scan and understand with a list format and/or non-text elements separating different sections. She structures the information in a list format and uses emojis here and there. Make the most of hashtags When it comes to Instagram, nothing drives content discovery better than hashtags do.

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Influencer Instagram Tips How To 52

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Social media managers need to keep up with giving every initiative the spotlight on social media, as well as within your employee advocacy program, that it deserves.

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Tools Content B2B Social Media Management 62

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Yes, we’re going to toot our own horn.

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Publishing Tools Brands Facebook 97

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. Social hubs help drive increased engagement with followers and site visitors.

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Brands Aggregator Curation UGC 77

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

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Hashtag Brands How To Instagram 40