Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. 3 Examples of Social Media Listening in Action. Your product name.

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 130

Engagement Brands Review Influencer 130

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Once you’ve reviewed your own practices on social media, it’s time to look at competitors.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JULY 31, 2018

Check Your Hashtag Metrics. It’s hard to ignore the power of hashtags. When influencers post to millions of followers, their hashtags might show up as trending. When using Instagram influencers for a particular marketing campaign, determine which hashtag metrics to concentrate on. Blaireadiebee, who has more than 1.1

Influencer 77

Influencer Instagram Hashtag How To 77

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 134

Analytics Report Social Media Google 134

Buffer Social

NOVEMBER 20, 2016

We had the privilege of speaking with entreprenuer and social media expert, Neil Patel , about specific ways marketers and businesses can incorporate social media as a viable and integral part of their sales funnel. Survey Monkey. How to Integrate Paid into Your Social Media Strategy. QuickSprout.

ROI 96

ROI Social Media How To Authentication 96

Hootsuite

MARCH 2, 2022

Each social platform offers different tools and capabilities to connect with your audience and fill your sales funnel, from leads all the way through to sales. Set up native social commerce solutions. Globally, social commerce is a half-trillion-dollar industry. Use your social media presence for customer service.

Retail 104

Retail Social Media Brands Tips 104

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Hootsuite

OCTOBER 8, 2019

Whether your school is just getting started with social media, or you’re looking for actionable ways to expand your following, these tips will help you get the most of your social presence. Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years.

Education 111

Education Social Media Tips Policies 111

Buffer Social

MAY 2, 2017

In general, there are six types of social proof. Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. Celebrity: Celebrity social proof is when a celebrity endorses your products. Invite experts to take over your social media.

Marketing 111

Marketing Influencer Instagram Trends 111

Hootsuite

MAY 13, 2020

There’s a reason the influencer marketing industry is booming. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Influencers have found a way to use social video to great effect. This is good news for brands, too.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Pixlee

DECEMBER 13, 2021

Practice Actionable Social Listening. In the same vein as championing UGC in your marketing, it’s important to prioritize social listening, using a hashtag analytics tool like Pixlee’s to monitor what people are saying about your brand online. The industry is expected to keep rising over the coming years.

Strategy 52

Strategy UGC Brands Apparel 52

Buffer Social

NOVEMBER 15, 2016

We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter. Here’s what we chat about in this episode: Three key findings and takeaways from our State of Social Media 2016 Report. More surprising social media trends actionable takeaways from our report. Google Play. Sound Cloud.

Trends 40

Trends Social Media Marketing Survey 40

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Benchmark your brand against industry peers. Keyword/Topic Monitoring. Bottlenose.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

JANUARY 10, 2024

We’ve included specific prompts for over 25 industries and professions! 25 best AI marketing tools for 2024 A quick caveat before we dive into our list of the best AI marketing tools for 2024: the “best” software for you is going to be totally dependent on your social media goals. AI hashtag generator.

Tools 99

Tools HootSuite Price Marketing 99

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

Social Media Management 100

Social Media Management Social Media Tools Tweetdeck 100

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 120

Company Instagram B2B Survey 120

Hootsuite

MAY 25, 2023

Facebook is the most popular social media platform for real estate agents According to the National Association of Realtors, 89% of real estate agents use Facebook for their business. LinkedIn is the third-most-popular social app in the industry — 53% of Realtors use it. Another 30% voted for MLS.

Real Estate 95

Real Estate Statistics Social Media HootSuite 95

Hootsuite

NOVEMBER 25, 2019

At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Ninety-two percent of them said social media has helped them gain new clients. The average asset gain for financial advisors using social media was $1.4 Get key industry insights.

Social Media 144

Social Media Insurance Tips HootSuite 144

Sprout Social

NOVEMBER 14, 2023

In fact, according to a Q3 2023 Sprout Pulse Survey, 47% of marketers say enhancing brand authenticity and trust is the most valuable opportunity with influencer marketing. AI poses a threat to authentic marketing Social teams are no strangers to AI—and the fears around it.

Authentication 115

Authentication Tips Marketing UGC 115

Hootsuite

JULY 8, 2020

But understanding who’s already buying from you can help you understand who’s most likely to be interested in your social channels. If you’re not already, now would be a great time to incorporate UTM codes into social posts, either manually or using a social media management platform like Hootsuite. Keyhole.co.

Template 145

Template Templates Social Media How To 145

agora pulse

MARCH 1, 2021

“LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Whatsmore, LinkedIn tends to be where the big decision-makers and CEOs spend their ‘spare’ time reading insightful, industry-led articles and discovering new tools, products, and approaches. By getting your hashtags right. Interviews.

How To 174

How To Hashtag LinkedIn Newsletter 174

Oktopost

AUGUST 9, 2020

But building an engaging and authentic social presence is a lot of work. You would have to stay on top of your company’s marketing collateral, plus constantly browse industry websites and blogs to find the right information for your target audience. It will give you a grasp of what works and what doesn’t in your industry.

Hashtag 131

Hashtag B2B Policies Authentication 131

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Management tool analytics. There is a wide variety of social media management providers that provide analytics as part of their solution. Competition tracking and industry benchmarking. Reach and Engagement.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

AUGUST 27, 2020

Over the last several years, call-out culture has become a pervasive part of social media. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice.

Brands 129

Brands Sentiment Social Media Management Issues 129

agora pulse

OCTOBER 13, 2020

Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. Interviews and Q&A videos for social media are excellent video formats for engaging with your audience while delivering informative video content. Behind the Scenes.

Types 165

Types Video Social Media Management Remix 165

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. Here’s everything you need to know.

Sentiment 62

Sentiment B2B Trends Social Media Management 62