Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science. Powerful mechanism. We like Visible a lot.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 104

Process Sentiment Analysis Applications 104

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

MAY 9, 2024

Are they marketing managers, software developers, entrepreneurs, etc? The basic idea is to create three groups of three hashtags each, with each group focusing on a different aspect of your post. That’s the purpose of this final group of hashtags. Target audience: Who are you trying to connect with?

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. For example, if a group of customers shows interest in a product or feature promoted on social, sales can highlight it in their communication efforts with those interested parties. PR teams can monitor sentiment and address potential brand crises.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered. It’s Tax Day in the USA!

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). As Dan says, “We use Sprout’s Automated Rules and Social Listening tools to give us alerts on brand sentiment, competitive analysis and customer satisfaction.”

Resources 98

Resources Telecommunications Collaboration Project 98

Hootsuite

MAY 6, 2024

With this type of software, you can manage and reply to all types of social interactions. Based on indications from filtering and machine learning, this social inbox tool indicates whether those comments include details like questions or negative sentiment. Book a Demo What is a social inbox tool?

Tools 82

Tools HootSuite Team Social Media 82

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. A CRM or other customer data collection software is non-negotiable. Consumers expect that same level of service online. And not just respond.

Social Media 119

Social Media Sentiment Data Team 119

Sprout Social

MARCH 21, 2019

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Sentiment research. Overall brand sentiment. Tactical differentiation. Complaints.

Sentiment 92

Sentiment Research Influencer Analysis 92

Keyhole.co

SEPTEMBER 12, 2023

Understanding Social Media Management Tools Social media management tools are software platforms for assisting individuals and businesses in managing their presence on various social media platforms. With AI-powered automation, this software turns unorganized social media and customer data into actionable insights.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 3, 2024

people from different states/countries, age groups, genders, ethnicities, etc). Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 90

B2B Marketing Sentiment Influencer 90

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. What is marketing automation? Automation tools are popular in marketing departments.

Team 104

Team Hubspot Marketing SMS 104

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. But all marketing tools and platforms come at a price.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

MAY 5, 2021

Slack has quickly become a favorite enterprise collaboration software. Employees can send social media posts directly to a specific Slack channel, user, or group right from the Hootsuite dashboard. It also allows you to assign sentiment and add a comment to each post. This makes it easy to keep everyone in the loop.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. They’re just beautiful pieces of customer experience management software.). Top customer experience management software.

Tips 124

Tips HootSuite Survey FAQ 124

Convince & Convert

OCTOBER 30, 2017

Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions. Do you want to improve brand sentiment? Analyzing specific demographic groups by gender, age, and location tells you what types of messages and media will resonate most with a given audience segment.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? It’s not just software companies that need product feedback.

Tools 88

Tools Sentiment How To Team 88

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. However, the costs vary dramatically.

Analysis 52

Analysis YouTube Tools Strategy 52

Ignite Social Media

DECEMBER 10, 2020

One word comments might warrant a simple reaction, but if someone sat down and wrote a few sentences about how your brand helped them get through a difficult time, you should match that sentiment and write a few sentences back. If you haven’t already tapped into groups, LinkedIn Groups are great for B2B.

Communities 176

Communities Social Media Tips B2B 176

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. or “Which age cohort is sharing our content?”

Data 52

Data Social Media Strategy CPC 52

Hootsuite

JUNE 27, 2023

Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. The tool’s editing capabilities are pretty basic, but the scheduling software works for lower-volume accounts. Peech Peech can help you to automate your video editing.

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Keyhole.co

DECEMBER 14, 2023

It also offers contextual information on your customers that you can pass through to your existing CRM software. Key features: Sentiment analysis: Understand what your audience thinks about your brand in more than 120 languages. You can export your reports in PDF format and even share the most relevant metrics as CSVs.

Price 52

Price Hashtag Metrics Analytics 52

Hootsuite

MARCH 31, 2020

Social network APIs allow these platforms to integrate with other software providers and apps. Whether one-on-one or in a group, chats are usually private and text-based, although they may incorporate GIFS, photos, and even audio recordings. A group is an online community within a social network. Groups can be public or private.

List 145

List Social Media HootSuite URL 145

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

SEPTEMBER 12, 2023

The platform examines several online forums, groups, and conversation threads to measure the audience’s perception and alert you. The software offers ViralPost technology that examines audience data and automatically schedules your content for optimal engagement time. Just put in what’s essential for your content strategy.

Tools 52

Tools Social Media Curata Price 52

Net-Savvy Executive

MARCH 13, 2013

Put together a random grouping, and you have the beginning of a story. Analytic methods Sentiment analysis, topic clustering, source profiling, statistical analysis, geospatial analysis—the list goes on and on. Applications In a software business, this usually refers to the product, its features and their benefits.

Applications 77

Applications Analysis Data Chemicals 77

Sprout Social

JANUARY 25, 2022

Customer personas are fictional characters that represent each of your target customer groups. And, you can assign predicted emotions or sentiments to different stages of the journey. If you think you’ll need more guidance or many maps, there are companies that offer special software to design your own map.

Examples 89

Examples Template Templates How To 89

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Customer personas are fictional characters that represent each of your target customer groups. And, you can assign predicted emotions or sentiments to different stages of the journey.

Examples 98

Examples Template Templates How To 98

Keyhole.co

MAY 4, 2023

You can use this information to organize additional group training sessions around specific features or workflows. It’s easy to compare your social media performance with that of competitors with group tracking for real-time benchmarking. Hootsuite Social media management software Hootsuite also offers social listening capabilities.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Sprout Social

FEBRUARY 8, 2021

Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. Customer-focused software like Zendesk offers these automated options so you don’t need to worry about initiating them. These inputs will let you ultimately make better marketing decisions.

Data 119

Data Survey How To Review 119

Sprout Social

SEPTEMBER 14, 2023

This form of customer marketing not only rewards existing customers by putting them in the spotlight—it also provides social proof to prospective customers who may be interested in more complex products, services or softwares. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 118

Strategy Brands Content UGC 118