Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. The way to do this practically is to borrow a technique from social media and use tagging. and hope for a.02 through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I’ll be back in a couple weeks. How can I help you?

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Who influenced you, and why?

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. A tall order, to be certain. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Joining the LinkedIn group now. This allows (mandates, even) the cream to naturally rise to the top. I actually work at Vertical Measures!

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Twitter 125

Twitter Metrics Social CRM Consultant 125

agora pulse

OCTOBER 26, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. Social CRM. Social CRM. Social CRM. Publishing.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ??? How can I help you?

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. Though I somewhat disagree with the premise that “social media makes everything about marketing&#. I would argue that “social media makes everything about product/service&#.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Great thoughts, Laura!

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 19, 2016

This week’s show is on Little Bird , the influencer identification and connections platform. Which people and which tweets and which influencers and which topics are of importance to your business? Little Bird helps you tap into the people, companies, and content on Twitter that are influencing the direction of your business.

Influencer 60

Influencer Marketing How To Report 60

Visually SM

JULY 27, 2020

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. For example, the platform gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Convince & Convert

FEBRUARY 23, 2010

Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have. If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. How can I help you?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 5, 2010

jaybaer profiles @janenation: an online community w/Purpose and a Plan [link] [link] Stefan Pollack Profile of fellow #Worldcom PR Group partner's @janenation by @jaybaer Online Community With Purpose and a Plan [link] [link] Mixpo RT @jaybaer Is this the future of ad agencies? What do you think of this approach? How can I help you?

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 24, 2010

But, I'm n… [link] [link] Rinforside web 3 Ways Infomercials Can Inspire Your Social Media #socialmedia [link] [link] Onit Marketing Never bought a shamwow? Here’s your chance to get to know it and learn about 3 ways it can influence your social media! a customer needs to be able to trust in the company's product.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MARCH 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). al definitely should influence strategy though.

Social Media 134

Social Media Strategy Metrics Organization 134

agora pulse

OCTOBER 28, 2020

Read on to discover how a social media dashboard can help your team do more, from scheduling and engagement to listening and reporting. Whether you handle Facebook Pages or Facebook Groups, you need a tool that can manage them all. Social media dashboard vs. native tools. Business Manager doesn’t support Facebook Groups either.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

MAY 25, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I especially like your last point — if social media has changed anything, it's changed the definition of influence. What do you think? Frank_Strong This is a great post Jay.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 11, 2010

RT @bullseyevideo: 4 Steps to Drive Sales with a Social FAQ – [link] [link] Wisdominthemind I admire their endless support, and endless believing. If since young age they receive good influence by person they admire, they would have became great people with great vision about work and determination. To really do so.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

agora pulse

APRIL 7, 2020

In addition to comprehensive publishing, engagement, and reporting features, this tool also has an integrated social customer relationship management (CRM) where you can track conversations with followers and even identify influencers. You can also use SocialPilot’s analytics to discover top influencers in your brand’s niche.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

SEPTEMBER 21, 2010

Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. Do you have influence or a bunch of followers? =-. link] Jason Baer in Fargo « Flint Group Blog [.] Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.] .-= Jamie Favreau´s last blog.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 22, 2010

[link] blur Marketing Why You’re the Key to Social Media Success [link] [link] Kimber Johnson Why You’re the Key to Social Media Success… [link] (from @JayBaer) [link] Sadie Harris Why You’re the Key to Social Media Success [link] [link] Joey Strawn What are you doing to influence the use of social media in your organization?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. What colors tend to influence rooms? When you find a pattern, create content to address it. Ask your customers directly. How to know when it's time to toss that watch.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). RT @akroundtree Any research on why Twitter, txting popular w/ minority groups?

Social Media 159

Social Media Statistics Strategy Research 159

Hootsuite

SEPTEMBER 16, 2022

You can also identify thought leaders in your industry and potential influencers or content creators to partner with, while building a library of curated content to share. Benefits of social media monitoring tools. Benefits of social media reporting tools. Integrate social strategy with your CRM.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

going so our COMMUNITY INFLUENCERS ?can and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. going so our COMMUNITY INFLUENCERS ?can and create some SOCIAL MEDIA about it. and create some SOCIAL MEDIA about it. link] Geno jason… preach it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149