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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. However, leveraging students to support your social media initiatives is easier said than done.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. Published on.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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Brands to watch on social media right now

Sprout Social

When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. Their social presence has such a clear personality.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

hours on social media. But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations.

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What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)

Buffer Social

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

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How brands woo their social media audience on Valentine’s Day

Unmetric

Brands creating Valentine’s Day editions of their products or coming up with witty missives for their posts have helped boost their social media engagement. Pop your heart out’—this simple tagline and a Valentine’s Day version of the of the much-loved chocolate got this post over 700k interactions on social media.