Convince & Convert

NOVEMBER 5, 2014

At the same time, a small window pops up showing a tweet I made about my wonderfully dirty Martini, and how much I liked it, while Jay’s two-minute old photo of our Oyster platter rises to the top of your feed, as well. If the sentiment is negative, that interaction will have much less weight assigned to it than if it’s positive.

Sentiment 167

Sentiment Hotels Marketing Conference 167

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 102

Brands How To Sentiment Metrics 102

Keyhole.co

JUNE 11, 2024

It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. You will find these on the Instagram Stories feed. Users can save their live videos and let people who missed them watch them from their feed. Engagement nowadays is a two-way street. Save Option.

Instagram 52

Instagram Strategy Notification Hosting 52

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. So, they stick with the feed placements and drive up costs. Unethical marketers will always do unethical stuff for short-term gain. Years ago, marketers and advertisers were still trying to game the system.

Advertising 173

Advertising Metrics Cost Sentiment 173

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights.

Social Media 117

Social Media Sentiment Data Team 117

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. You can create personalized feeds tailored to your business needs. Reputation management.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 138

Marketing Class Skills Trends 138

Dave Fleet

NOVEMBER 9, 2016

This was clearly illustrated by the WSJ’s Blue Feed, Red Feed visualization that showed what a Liberal supporter might see on Facebook, versus what a Conservative supporter might see. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. or G2), it goes far beyond that.

Reputation 90

Reputation Sentiment Analysis Notification 90

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

B2B 155

B2B Sentiment Analysis Reputation 155

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130

Content iPhone Sports Remix 130

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 116

Strategy Brands Content UGC 116

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. It’s not possible to have a successful digital marketing strategy or social media strategy without it.

Engagement 98

Engagement Tips Loyalty Metrics 98

Hootsuite

MAY 6, 2024

It also features social media scheduling, in-depth analytics, automated reporting, and easy social listening — everything you need to handle your social media marketing and customer service from one place. The priority inbox shows messages from your social profiles in chronological order with an indication of sentiment.

Tools 82

Tools HootSuite Team Social Media 82

Sprout Social

AUGUST 17, 2022

To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions.

Campaign 119

Campaign Social Media Tools Hubspot 119

Hootsuite

FEBRUARY 5, 2024

Using Instagram The main Instagram Insights tool isn’t available on desktop, but you can get some basic individual post analytics on the web directly from your Instagram feed. Click View insights under a post in your feed to bring up a pop-up screen showing the total likes, comments, saves, direct message shares, profile visits, and reach.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. From these pages, you can tailor your preferences to reflect the kind of trends you want to see on your feed. How can marketers strategically leverage Twitter trends? Published on.

Trends 122

Trends Twitter How To Hashtag 122

Pixlee

MAY 21, 2020

With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. And while many budgets have been shifted online, paid social has remained an interesting indicator of the state of marketing. Although people are spending more time online in 2020, marketers social budgets are changing.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Fans beget more fans.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

SEPTEMBER 29, 2022

The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. There’s very little importance when measuring the overall performance of your Instagram marketing efforts. This will also hide view counts for videos posted to your feed.

Instagram 100

Instagram How To Comparison Metrics 100

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 103

Team Hubspot Marketing SMS 103

agora pulse

DECEMBER 28, 2017

Agorapulse offers the flexibility to monitor your own brand, as well as others, in a bespoke feed from Twitter. If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment! That goes for Instagram geo-monitoring too. What should you be listening for? .”

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 83

Analytics Conversation Brands Sentiment 83

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Part of any good social media strategy is emphasizing your strengths relative to others in the market. Are you adopting influencer marketing best practices ?

Social Media 186

Social Media Analysis Sentiment Comparison 186

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Why Should I Measure Hashtag Performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Ignite Social Media

MAY 22, 2019

LinkedIn stated that it regularly received feedback that users wanted more expressive ways than a “Like” to respond to the different posts in their feed. Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them.

LinkedIn 144

LinkedIn Engagement Case Study Sentiment 144

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Just feed in keywords and select the custom period using QuickTrends.

Industry 52

Industry News Google Brands 52

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. And to crowdsource sentiment on your brand. Live broadcasts. It makes it easy to convert.

Instagram 117

Instagram HootSuite UGC Influencer 117