Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. In 2005, YouTube was launched.

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Trends Video Hubspot Marketing 147

Hootsuite

AUGUST 22, 2023

In this blog post, we’ll go over some of the most popular Instagram planning tools and compare their features, integrations and prices. But when you’re using Instagram as part of a marketing strategy (ahem, to make money ), proper planning and tactical organization is required. Still reading? 1 Social Media Tool Create.

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Instagram HootSuite Hubspot Marketing 64

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook.

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B2B Social Media Brands Hubspot 150

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. First up is a social media content calendar template from HootSuite, which incorporates five popular platforms: Facebook.

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Template Templates Content Small Business 223

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Tools HootSuite Price Marketing 99

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” The simplest way to measure the size of your audience is to use Facebook Ads Manager. This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 213

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise.

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Consultant Social Media Curata Sysomos 309

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner. Plus, Facebook users are becoming more discerning. Market research.

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Tips Hubspot Facebook Hashtag 127

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. According to a Facebook-commissioned study , 61% of U.S No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. With over 1.3

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Facebook How To Airlines Survey 142

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

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Analytics Social Media Tools Price 179

Hootsuite

JULY 13, 2023

In fact, there are many worthy Sprinklr competitors and alternatives that offer features or pricing plans that may be more suitable for your business needs. Each platform’s features, as well as its pros and cons, are outlined below. Features include sentiment analysis, competitor benchmarking, trend spotting, and more.

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Comparison HootSuite Hubspot Price 76

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Pam Moore

JULY 8, 2019

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. It Doesn’t Offer Social Management Features .

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Software Social Media HootSuite Marketing 113

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. It also includes screen share, a chat function and a record feature. Solutions: These free digital marketing tools are like an in-house design team. Super easy to use, with all the features you need. Highly recommend the app as well.

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Tools Marketing Discount Hubspot 191

Hootsuite

AUGUST 17, 2023

Hootsuite can help you do all of that (and more) from one user-friendly dashboard that works with Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube. A built-in analytics feature monitors all the usual metrics (likes, shares, etc.) Good for: Small businesses and startups, content creators, marketing professionals.

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Comparison HootSuite Hubspot Social Media Management 76

Twenty4 Social

AUGUST 27, 2020

There is an automation tool for all possible tasks, from email marketing to paid advertising models. Email marketing is still a very lucrative business model. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. 3 – Hubspot. 0 Comments.

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Tools Hubspot Startup Curation 98

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Choosing one with supporting features will give you more bang for your buck. Collaboration features If you’re part of a team, you will need a tool that has collaboration features. Is it caption writing?

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Social Media Tools HootSuite Tweetdeck 88

agora pulse

AUGUST 21, 2020

Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. Online video marketing platforms allow you to quickly create high-quality content in minutes. Why You Should Be Using Social Media Video Marketing. Think Strategically in Video Marketing. The answer is yes.

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Video Tips Content Patterns 158

Sprout Social

AUGUST 17, 2022

For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. These features speed up response times and allow your team to offer a consistent experience to your customers. This includes communications between leads, followers and customers.

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Campaign Social Media Tools Hubspot 119

BeingOptimist

OCTOBER 22, 2021

With the rise of social media platforms like TikTok, Instagram, and Facebook videos, videos have become the primary source of potentially driving more sales and traffic to your site. So, if you are looking to improve your video marketing strategy, we have crafted ten software integrations you should use in 2021. 1) Happy Scribe.

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Software Video Strategy Marketing 90

Hootsuite

JANUARY 2, 2024

Fortunately, we’ve got a whole blog post on finding your target market that can point you in the right direction. Likewise, Facebook describes Reels as, “content you may be interested in from creators you may not follow.” It includes automation tools and social analytics features that help you refine your social media growth strategy.

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Social Media Strategy HootSuite Hubspot 105

Hootsuite

MAY 6, 2024

A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging. The features can include automatic message routing, chatbot capabilities, and integration with your CRM. It does offer some chatbot support, but only for Facebook and X (formerly Twitter).

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Tools HootSuite Team Social Media 82

Sherrilynne Starkie

DECEMBER 6, 2017

And they need be bona fide social media and inbound marketing experts. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns. HubSpot and Hootsuite both offer certification too.

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Skills Adwords Hubspot HootSuite 179

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Ask for product commentary.

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Engagement Social Media How To Hubspot 156

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018.

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Organization How To Hubspot Feed 128

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing?

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B2B Influencer Marketing ROI 59

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

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Social Media UGC Marketing Influencer 52

Hootsuite

APRIL 12, 2021

Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Our priority is always on features and updates that deliver a reliable, secure, and modern experience to all our customers. Efficient and effective social management.

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HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

JUNE 9, 2023

Facebook is the real OG when it comes to social media. From connecting with friends to running a full-fledged marketplace, Facebook is where it all started. But as more competitors rose to power, you might think Facebook is losing its charm over time. Yes, the rumor has it that the organic reach on Facebook has declined.

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Facebook Guidelines Activities Feed 52

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Perhaps on Facebook, or syndicated to another group blog, or just other places to get you exposure. Tweet This!

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B2B Content Marketing Syndication 173

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

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Education Examples Content Nielsen 162

Buffer Social

OCTOBER 14, 2019

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage.

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News Facebook Survey Hubspot 63

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

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Strategy Brands Hubspot Survey 125

Buffer Social

MAY 2, 2017

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing. Honored to be featured”.

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