Convince & Convert

FEBRUARY 10, 2010

We've also found that event planners use Flowtown to can get a quick and accurate snapshot re: demographics for their sponsors. link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] How can I help you?

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

FEBRUARY 24, 2010

Are you creating a chasm, whereby you treat your social media customers better than your non-social media customers ? Regardless, you need to set some expectations in social media, which is why companies are starting to list hours of operation on their Twitter accounts, etc. And is that appropriate?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JUNE 17, 2010

Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter. From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. How can I help you?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 15, 2010

As an aside – if Social Media becomes just a Direct Marketing platform – I predict a significant backlash. ' I still see a huge value for a business to provide personal one-on-one customer service by maintaining a list of client thru e-mail marketing. Great article! How can I help you?

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JULY 26, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. PitchEngine provided a platform for people to get their word out. How can I help you?

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. You’ll be able to easier understand how these events drive social success using Swix.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 11, 2010

Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. Put me on the pre-order list. While it's not ALWAYS true that good things happen to good people, in this case … it certainly is. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. Slideshow, lists, and everything. Slideshow, lists, and everything.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. How can I help you?

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JULY 20, 2010

Some of my favs include: Books – Content Strategy for the Web (Halvorson), Letting Go of the Words (Redish) Networks – The Content Strategy LinkedIn group Blogs – Here's a great list from Catherine Ventura (@catherinventura): [link]. How can I help you?

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Social Media 101 Explained by the Best Fishing Analogy EVER =-.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 6, 2010

.&# You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. type link:www.(competitorURL).com competitorURL).com

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JULY 21, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Jay was generous in sharing his blog but he wasn’t going to give me that much room! How can I help you?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MARCH 3, 2010

Think Different Here’s 6 ways to differentiate agency social media services: 1. Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. Our lists were similar. Our lists were similar. You can use Twitter lists, or follow the people followed by the people you follow, as ways to broaden your sources. that have pet birds.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

JUNE 7, 2010

My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 28, 2010

Great list, looks a lot like the discovery we do prior to content planning. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Thanks again and Keep it up!

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

AUGUST 11, 2010

We’ve been blessed beyond comprehension, and the list of family, mentors, clients, colleagues and pals who have helped us along the way are far too numerous to list. and the site produced a list of candidate cities for our consideration. Arizona has been very, very, very good to us. link] Jenna D. How can I help you?

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MARCH 23, 2010

That’s why I recommend the “Similar Posts&# plug-in below, and why I suggest you list recent posts and popular posts prominently on both the right side and bottom of every page. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MAY 26, 2010

link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? His 14 things (that's a list) …[link] [link] initial aec @jaybaer has hit the nail on the head when it comes to marketing through social media. I agree with tools vs. strategy.)

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 20, 2010

Twitter Lists Frenzy =-. link] Maria Reyes-McDavis Thanks for highlighting what many marketers are missing… 1) Social media is so much more than the 5 staples people are sticking to, it’s an entire world on the web where your customer (whether B2B or B2C) could be. Twitter Lists Frenzy =-. Twitter Lists Frenzy =-.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. That would be interesting to see how similar each list is.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 14, 2010

These are the lists. These are the lists. These are the lists. These are the lists. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. That's what we try to do with our “egotracker&# TwentyFeet. That means: a.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

JUNE 2, 2010

You can pretty much do this right now through privacy settings and creating lists, but it's a bit tedious. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. How can I help you?

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. No pressure, eh? alexasamuels LOL, make sure you get your commission – I was convinced to sign up.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

[link] francine hardaway Great list, Jason. I’d add: 1)Social media can increase sales. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason. I’d add: 1)Social media can increase sales. For the reasons you’ve listed here.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Zenbe This is a no-frills to-do list app that syncs between the Web and iPhone. link] [link] Sharon Mostyn Awesome list, thanks Jay!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Here’s how: First, take a list of your customers’ email addresses, and create a.csv file (you only need email addresses, not names, mailing address, etc.)

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In either event, your job in this circumstance is to create conversation. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Consumer’s who get it, want it.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 15, 2010

.&# Brianhxc Oh hey, another “social media blah blah&# that describes and lists the same shit that people have been saying for the past 4 years… really insightful. link] jaybaer If your standard is that everything you read has never been said before, you must have an extremely narrow reading list. How can I help you?

Social Media 165

Social Media Strategy Social CRM Consultant 165