Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 156

Eventful Social Media Conference Hashtag 156

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Whether you’re hosting a private party for clients, or putting on a festival for thousands, having a strategy is key. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

Hashtag 91

Hashtag Tips Instagram Trends 91

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session.

Influencer 130

Influencer Travel Retail UGC 130

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Eventful 109

Eventful Social Media Conference Hashtag 109

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. What is Offline-to-online Marketing? . With this in mind, here five tactics you can use to successfully transition customers from offline to online: Host a Virtual Event .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Eventful 90

Eventful Tips Training Authentication 90

Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. Before the Event: Drive Awareness, Intention, and Planning. During the Event: Be Available and Enable Participants to Tell the Story.

Eventful 81

Eventful Geotagging Tips Energy 81

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Why is audience engagement important for your content strategy?

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

OCTOBER 30, 2023

Ignite Social Media recently hosted representatives from TikTok at their Michigan and North Carolina offices. For example, advertisers can now target users based on their engagement with specific creators, videos, hashtags, or topics. Need help with TikTok , or any other social media marketing support?

Features 91

Features Brands Real Estate Hashtag 91

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

Examples 92

Examples Campaign Discount Marketing 92

Sprout Social

SEPTEMBER 8, 2021

Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. If someone you follow is hosting Space or a Speaker in one, it’ll show up as a purple bubble at the top of your timeline for the duration of the conversation. Why use Twitter Spaces? Invite speakers.

Conversation 135

Conversation Twitter Hosting Upcoming 135

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This is just one tiny element of the beverage brand’s unique, creative, and strategic marketing brilliance.

Social Media 52

Social Media Strategy Sports Meme 52

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. But how did they hit the marketing bullseye with their social handles? Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests.

Communities 59

Communities Social Media Strategy UGC 59

agora pulse

OCTOBER 11, 2016

Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter. How to Use Hashtags with Twitter Chats.

Hashtag 60

Hashtag Twitter How To Trends 60

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

Eventful 116

Eventful Twitter Klout Policies 116

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Need ideas?

Real Estate 93

Real Estate Tips How To Hashtag 93

Ignite Social Media

FEBRUARY 9, 2021

Within this post, we’re breaking down some of the notable social media trends from this year’s event. As TikTok continues to make a name for itself as one of the top social media networks, the app partnered directly with the NFL to host and livestream the first-ever TikTok Tailgate ahead of Sunday’s football game.

Trends 85

Trends Social Media Health Care Eventful 85

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 103

Influencer Brands Collaboration Authentication 103

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Kevin James Smirking” Belatedly Becomes a Meme Some memes are highly time-specific, capitalizing on the fleeting popularity of a movie, song, TV show, or some other event to jam our timelines and FYP. billion views.

Social Media 241

Social Media Meme Fashion Trends 241

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 127

Discount Marketing How To B2B 127

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? The post How to use ephemeral content in your marketing strategy appeared first on Sprout Social.

Strategy 117

Strategy Content How To Marketing 117

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. There are many reasons to host social media takeover. If you can find a takeover host that speaks to your target demographic, chances are higher they’ll be interested in hearing more from your brand. Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Analytics 140

Analytics Report Social Media Google 140

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Brands 145

Brands HootSuite Hashtag Instagram 145

Social Media Strategies Summit

JUNE 3, 2021

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. Michael also frequently asks for follower questions in posts and then hosts live Q&A’s with experts to help educate and inform their audience.

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. Audience-inspired events and content. A total of 8.5

Social Media 114

Social Media Analytics Eventful Hashtag 114

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Also, brands are reluctant to invite bloggers to events or give them free products if there’s little chance of follow-through due to lack of interest or enthusiasm.

Blogger 367

Blogger Brands Tips Influencer 367

Socialmedia.biz

AUGUST 14, 2018

Marketing can be an arduous and expensive process but it doesn’t have to be that way. With a daily active user base of over 500 million, Instagram is a great platform that you can use to market your restaurant or café. Things like events, contests and obviously, food. But that doesn’t mean that hashtags are useless now.

Instagram 64

Instagram Marketing How To Hashtag 64

agora pulse

JUNE 5, 2019

at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Host or guest on a Facebook / Instagram / YouTube Live Video. Be sure to use the hashtag #SMDay or one specific to your event. Social Media Day Events. Where Else Can You Attend Social Media Day Events?

Social Media 167

Social Media How To Eventful Syndication 167

Social Media Strategies Summit

JULY 19, 2023

One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” The brand shared over a dozen posts on TikTok before and during the event as part of a comprehensive three-month engagement campaign, including a dance challenge featuring Real Madrid soccer star Vinicius Jr.

Brands 130

Brands Energy Sports Fashion 130

Keyhole.co

JUNE 7, 2023

So, let’s take a look at a few digital marketing tips that’ll help you create content that considers branding specifics (aka, synchronized messaging and end goal) in mind. Use lead scoring models to gain more visibility into your customers The success of a marketing campaign depends on how well you know your customers.

B2B 52

B2B Tips Brands Marketing 52