How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. If you play your cards right, these similar characteristics can work to your advantage when it comes to planning, promoting, and building excitement for any public event you’re hosting.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event.
Produce, Promote, and Host a Webinar to Generate Qualified Leads
JULY 1, 2015
A couple of weeks ago, I did a webinar for Content Marketing Institute and ON24 on How to Host a Successful Webinar Every Time. It was a take-off of Host a Successful Webinar with These 16 Steps that I’ve written about both here and in Spin Sucks , the book. By Gini Dietrich.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members?
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! So how do you disseminate and make sense of all this hashtag madness?
All You Need to Know About Instagram Takeovers: How to Host a Takeover in 6 Simple Steps
FEBRUARY 14, 2017
With a takeover, the host gets someone who can bring value to their followers while the guest gets to reach a new audience with their content. Promote a product or an event – Traffic to your website, number of conversions, number of attendees, etc.
How to Host A Twitter Chat That People Will Tweet About
NOVEMBER 3, 2016
Have you attended a bunch of Twitter chats and are thinking about hosting a Twitter chat of your own? Why Host a Twitter Chat? When you are a mere participant in a Twitter chat, you can respond, but when you are hosting a chat, you can direct. Do your hashtag research.
How to Use Hashtags On Twitter
OCTOBER 11, 2016
Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter.
Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR
Blue Focus Marketing
FEBRUARY 4, 2015
We’ll be sharing more details on different events and posts as they come, but in the meantime, get out your calendars and save the following date: Chat: IBM “The Shortlist” Twitter Chat. Hashtag: #socbizchat. Day/Time: Thursday, Feb. 12, 1 p.m.
Five Tips for Holding a Twitter Chat that Doesn’t Suck
AUGUST 30, 2012
A Twitter chat is brought together by a common hashtag, open to anyone who wants to participate, and is typically scheduled at a specific time. Google Docs hosts a spreadsheet where you can search for chats based on specific topics. Plan your big event.
Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser [SSM019]
NOVEMBER 29, 2016
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar?
Twitter, Facebook Suit Up for UEFA EURO 2016
JUNE 10, 2016
UEFA EURO 2016 kicked off Friday with host France’s 2-1 win over Romania, and Twitter and Facebook have soccer fans covered through the tournament’s final July 10. Twitter is also taking over host country France’s best-known landmark, the Eiffel Tower.
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country.
#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers
The Realtime Report
SEPTEMBER 5, 2012
Cape Town — #1 on that list of destinations, just after hosting the 2010 FIFA World Cup — has worked to sustain high visitor growth, capitalizing on the approximate US $1.8
How To Incorporate Twitter Into Your Event
JUNE 18, 2010
Whether large or small, Twitter can enhance your event in a number of ways. But, even if you aren’t planning a star-studded event, you can still use the following tips to create a tweet-worthy event. Establish an event hashtag. Create buzz before the event.
PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions
AUGUST 30, 2015
On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes.
Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram
AUGUST 22, 2016
And the top events were: Swimming. The top 10 hashtags were: #rio2016. Thank you Rio for hosting the Games and for making us feel so welcomed!!!! The 2016 Summer Olympic Games spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. 5 through 21.
HAPPO Days Are Here Again
FEBRUARY 23, 2011
Tomorrow, a little over one year since HAPPO was launched, there will be several events taking place throughout the country to help job seekers with all sorts of things: résumé reviews, advice, as well as connecting them with potential employers. Sorry, couldn’t resist that.
Last Call: Social PR Virtuoso Registration Closes 11/30 11:59 pm ET
NOVEMBER 30, 2015
A couple of weeks ago, I co-hosted the monthly #PRSSA Twitter chat. That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America). One of ’em was even doing a Storify of the chat as we co-hosted it – LIVE!
How to Participate in a Tweet Chat
AUGUST 3, 2011
Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. You can also follow a hashtag in your Twitter client like Tweetdeck or Hootsuite.
How Milaap’s #HopeProject Gives New Life to Former Devadasis
MARCH 7, 2014
It encourages people from all around the world to lend individually and collaboratively, via social fundraisers hosted on its platform, to micro businesses started by India’s working poor, for causes as diverse as water, energy, sanitation and education.
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
I recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Inspired by how well this event was executed, I thought I’d share 5 tips from what I saw at the conference that in my opinion made it successful.
3 Unbelievable Lessons and Sessions from Social Media Strategies Summit NYC
JUNE 9, 2016
Identify the participants (host, talent, influencer). Host a test stream to try out content and copy, and to work out kinks. Chris Baier, Creative Director, Writer, and Content Creator at Hashtag Spy, told the audience: “If you only pay attention to one slide…this is it!”.
How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement
JUNE 29, 2016
Study and load up on quality hashtags. Host a photo contest. Study and load up on quality hashtags. We’ve explored hashtags a lot on the blog , but it seems that nowhere on social media are they quite as important as on Instagram. Which hashtags should you use?
10 Twitter Tools You’ll Actually Use
MARCH 7, 2017
Hosting a Twitter chat is a great way to engage your current followers as well as attract new ones. First, come up with a branded hashtag for people to use when Tweeting about your chat. Then enter that hashtag into Tchat to see conversations going on in real time and engage.
Standing Out Offline: 15 Ways to Use Tech in Trade Shows
JULY 19, 2016
There are a number of reasons you’d want to participate in one of these events, including: Trade Shows Offer Networking Opportunities. When the Content Marketing Institute surveyed a group of B2B marketers, they found that 81 percent use live events (e.g. Host Games.
Twitter-ups the future of events, sponsorship and event marketing
APRIL 30, 2009
Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events?
20 Creative Ways to Use Social Media for Storytelling
FEBRUARY 22, 2017
This tends to be perfect for events where you would have many photos taken to share. An idea to try: Whenever you organize an event, invite your colleagues and the event attendees to snap as many photos as they like and send them to you. Spread your own hashtag.
Count What Counts: #measurePR Words to Live By
JANUARY 22, 2013
It’s 12-1 pm ET, and super-easy to join – just use the #measurePR hashtag to join/follow the conversation. Huge thanks go out to all the guests who have joined the chat over the years, Jennifer Zingsheim who regularly steps in as guest host and, most of all, to all of YOU!
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
The vast majority of the posts contain links to content hosted on one of its many websites. Amnesty posts corresponding updates on Twitter, complete with relevant hashtags, to reach people in countries where Facebook is banned (like Bangladesh and North Korea). The primary goal of Sec.
Twitter Tips for Your Business to Follow Into 2017
NOVEMBER 30, 2016
For example, you could: Host a weekly chat: Sprout has its own #SproutChat , which is set up to engage with our audience on a personal level. While it’s definitely a more intensive process to host your own weekly chat, the followers you gain during the event are strong followers.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
The first Games hosted in a South American city. Events like the Olympics are what Nike lives for, but it’s still important to understand what the sportswear giant is doing right on social during the Olympics, and how.
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
Why Host a Blog on Your Corporate Website? This post provides proven strategies for naturally attracting more backlinks to your blog posts, such as capitalizing on current events, making big lists (think “101 Tips rather than “10 Tips ) and creating an infographic.
How to Fine-Tune Your Father’s Day Social Marketing Strategy
MAY 24, 2016
When it comes to holiday and event marketing, there are numerous opportunities to consider. Before announcing the contest, there should be some kind of related hashtag created. Education & Analysis News & Events Social Media
7 Awesome Hacks to Promote Your Social Media Posts
Convince & Convert
NOVEMBER 8, 2016
Rich snippets of recipes, ratings, and events are examples of how Google understands the schema markup of web content and displays results accordingly. Use Industry-Specific Hashtags. Using hashtags that are specific for your industry in your posts is a great way to promote them.
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Build Brand Awareness With Unique Hashtags. You have seen (and probably used) the #TBT hashtag on social media. But do you know how the hashtag originated? T ry to use this to your benefit and come up with a unique hashtag relevant to your brand and/or product.
Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23
MARCH 23, 2016
I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas.
The 6 Biggest Olympics Topics on Social Right Now
AUGUST 2, 2016
Here’s is what social media is talking about as the countdown to the world’s biggest sporting event begins. The Official Rio 2016 hashtag has been trending as team/players from the world over prepare to join the games. News & Events Social Media Olympics Rio2016
15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+
The Social Media Hat
JULY 25, 2016
Participate in Hashtag Trends. If you want to know how to get followers fast, pay attention to hashtags that are trending on Twitter. Hashtags can help people find you. While it's helpful to browse around Twitter and discover hashtags on your own, sometimes you don't have time.
5 Ways to Give Your Charity Auction a Social Twist
NOVEMBER 15, 2016
Charity auctions have been a popular staple of event fundraising for decades, and for good reason—they work! Using your social media sites, your organization can gain more visibility, get your donors more engaged with your event, and thus, plan a more lucrative auction.