Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 104

Hashtag Analytics LinkedIn Content 104

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Sentiment analysis can also be applied to automatically prioritize customer complaints so customer care teams know which cases to handle first.

Strategy 106

Strategy Sentiment Patterns Marketing 106

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. There might be a new automation software slashing marketing costs in half. Maybe you need to share more engaging content. two accounting software for small businesses.) You need to know it all.

Sentiment 98

Sentiment Metrics Analysis Trends 98

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day.

Reputation 98

Reputation Sentiment Analysis Notification 98

SocMed Sean

SEPTEMBER 26, 2012

SF has long been known as THE leader in Customer Relationship Management (CRM) software, offering businesses the ability to track their clients and prospective clients in a cloud-based software environment. Is the Marketing Cloud the next step in business social engagement? Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 115

Analytics Sentiment Analysis Patterns 115

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame.

Engagement 145

Engagement Social Media Patterns Health Care 145

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! To find this out you will need to invest in a social media analytics software package. Leave a comment!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The opposite is true.

Report 67

Report Atlassian Brands Sentiment 67

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Creating engaging videos? Posting more frequently than your competitors could help you engage your audience better. Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Hootsuite

NOVEMBER 7, 2023

Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Find opportunities for authentic engagement. Track social sentiment in real time. Hootsuite Insights means you never miss an opportunity to engage. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 112

Process Sentiment Analysis Applications 112

Sprout Social

JANUARY 9, 2024

A CRM or other customer data collection software is non-negotiable. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement? Are there new opportunities to engage and re-engage your most loyal customers to drive revenue?

Social Media 126

Social Media Sentiment Data Team 126

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Reputation 107

Reputation System Brands Knowledge Base 107

Keyhole.co

JANUARY 16, 2024

Timely responses to both concerns and praise online show a brand that cares and engages. Some software can assist you with this. You might find, for instance, that many competitors in your industry employ cloud based call center software to handle their customer service. 5 ways to use social listening for competitive analysis 1.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. Strong translation capabilities and sentiment scoring were also mentioned as key features.

Storify 100

Storify Yammer Engagement Sentiment 100

Oktopost

MARCH 10, 2022

I mean, who is clicking on the links to my content, who is engaging with what we are talking about—and what step do they take next? Brand awareness/brand sentiment. Otherwise, you’ll need to track them through Google Analytics or your CRM software through tracking links. Customer or employee retention.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Machine learning quietly showed up in mainstream software over the last decade. Suddenly, everyone has the tools to create AI-backed features.

Software 121

Software Training Energy Team 121

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. Use AI search, filters and engagement analytics to find the best influencers for your brand. Keep the following factors in mind when choosing one to invest in the right software: Ease of use.

Influencer 113

Influencer Tools Marketing Software 113

agora pulse

NOVEMBER 10, 2020

Checking engagement on a social media analytics tool. Agorapulse is a social media management tool that offers scheduling, engagement, monitoring, and reporting. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Union Metrics. Zoho Social.

Analytics 179

Analytics Social Media Tools Price 179

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. With the right solutions, you can schedule posts in bulk, boost engagement, and make data-driven decisions. Moreover, Keyhole finds the optimal posting time to maximize engagement.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Applying those insights has paid off, with the brand enjoying big uplifts in followership, engagement, and impressions. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. This entails the creation of high-quality, engaging content designed to resonate with the target audience.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. How does conversational analytics software work?

Analytics 86

Analytics Conversation Brands Sentiment 86

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack.

Brands 86

Brands Sentiment Analysis Marketing 86

The Realtime Report

FEBRUARY 12, 2017

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. Products that include these features are praised by consumers because they provide important data that helps them stay ahead of their competitors and engaged with their brand evangelists.

Analytics 107

Analytics Meeting Tools Sentiment 107

Sprout Social

SEPTEMBER 10, 2020

Defining UX (user experience) is tricky because there’s so much that goes into it, but let’s give it a shot: UX (user experience) represents how people engage and interact with your product, including emotions related to your brand. Simply put, people want a quick and painless experience when engaging with brands.

Tips 128

Tips Sentiment Marketing Real Estate 128

Hootsuite

APRIL 25, 2024

This comprehensive guide examines the top contenders for content curation software. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. 1 Social Media Tool Create.

Curation 80

Curation Social Media Management Tools Social Media 80

Sprout Social

JANUARY 19, 2022

Whether you’re launching new software or a physical product, a successful launch isn’t about luck. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Engagement (especially shares). But it doesn’t have to feel as complicated as rocket science.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Marketing automation is the process of speeding up repetitive, time-consuming and complex tasks with the power of automation software. What is marketing automation? Automation tools are popular in marketing departments.

Team 111

Team Hubspot Marketing SMS 111

Sprout Social

JANUARY 3, 2023

Valuable insights they make look at include: Customer sentiment. PR teams can monitor sentiment and address potential brand crises. Project management software: Airtable, ClickUp, Notion and Trello help teams manage and organize work, track progress and share updates. Common issues or complaints that customers experience.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Keyhole.co

MARCH 14, 2023

For instance, y ou can see when your users are most active t o improve your efforts for increased engagement. For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

Metrics 52

Metrics Analytics Instagram Tools 52