Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

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Strategy Brands Hubspot Survey 125

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

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Review Brands How To Analysis 121

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Now may not be the time to close sales, but it is a great time to build relationships and engage with your followers. providing factual, helpful information.

Strategy 141

Strategy Metrics Hubspot Retail 141

Hootsuite

AUGUST 2, 2022

If you can, engage your competitors in a faux customer service request and see how they respond. Send out surveys. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. You’ll want to answer where your brand and your competitors stand in the marketplace.

Template 77

Template Templates Strategy HootSuite 77

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult.

Strategy 114

Strategy Brands UGC Marketing 114

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. I see groups being used for reach and engagement, but then dropped off the face of the earth far too often. And keeping your customers engaged with your culture can have a big impact.

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Social Media Team Groups Groups 110

Sprout Social

FEBRUARY 18, 2020

Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment. What is social media monitoring?

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Social Media Strategy Brands Airlines 129

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. Data and sentiment gathered from social media can provide a litmus test of sorts to discern in which direction the proverbial wind is blowing. . Continuing business on social media.

Social Media 75

Social Media How To Social Media Management Organization 75

Later

SEPTEMBER 1, 2020

Boost brand engagement? Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. So just because you don’t sell a physical product doesn’t mean you can’t build a large and engaged audience around your brand.

Platform 78

Platform Social Media Small Business Instagram 78

Razor Social

MARCH 30, 2016

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors. Once you start consistently engaging your promoters, you turn them into brand ambassadors.

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Survey Loyalty Data Aggregator 82

Hootsuite

NOVEMBER 28, 2022

Clients, on the other hand, generally engage over longer periods of time centered around long-term services. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition.

Tips 123

Tips HootSuite Survey FAQ 123

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? A retail store, for example, could use automation to send a thank you response to all positive reviews and flag negative ones for immediate attention. This encourages more local customers to connect with your business and check you out in person.

Review 82

Review Google Brands Sentiment 82

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

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Questions Social Media Strategy Survey 142

Social Media Strategies Summit

JANUARY 2, 2020

For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. 7 Visa Embraces #ShopSmall.

Campaign 134

Campaign Retail Loyalty Marketing 134

Hootsuite

JULY 15, 2019

There are apps that can help Facebook page managers do everything from work more efficiently, to create more engaging content and sell more products. Create more engaging content on the go with these Facebook apps. Despite Facebook’s inflated video view stats , video remains one of the top ways to attract social engagement.

HootSuite 111

HootSuite Facebook Template Templates 111

Sprout Social

SEPTEMBER 7, 2021

Giveaways are an effective, low-lift way to drive online engagement and by pairing them with current events, Anheuser-Busch ensures their brand is always top of mind for consumers. Activating a celebrity’s followers gives brands access to hundreds (if not thousands) of consumers who are ready to engage and spend with that brand.

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Campaign Social Media Collaboration Apple 129

Sprout Social

JUNE 12, 2023

With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement. Use surveys, interviews and focus groups to collect feedback. For example, let’s say a retail business sets a goal to reduce customer support response times. So, listen actively.

Strategy 128

Strategy How To Metrics Loyalty 128

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. The companies that put their brand purpose to action were rewarded with positive customer sentiment also. Source: CMO Survey, June 2020. Is brand purpose a buzzword?

Trends 144

Trends Social Media HootSuite Embedding 144

Laurel Papworth

JUNE 9, 2023

But that’s okay, because there’s a new approach, a new way of doing things that’ll be interesting and keep you engaged. So Roy Morgan did a different survey which was not as limited as the ABS one. When I looked at the breakdown of hidden unemployment, underemployed, about 15 % of those numbers are retail workers.

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Avatar System Data Course 98

Convince & Convert

JULY 27, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). The data point that jumped out to me is from a survey they did from 71 social pros, actually. Most sentiment analysis is sort of binary.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

FEBRUARY 2, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s their 12th annual trust and credibility survey. One of the things that we’re looking at really closely is sentiment analysis. Please Support Our Sponsors.

Social Media 117

Social Media Committee Team Questions 117

Convince & Convert

APRIL 27, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). It’s from a major national random representative survey of Americans 12 plus. This is our 20th such survey, and we’ve been tracking a lot of these things for six years now.

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Insurance Journal Research Hashtag 115

Sprout Social

MARCH 27, 2023

They’ve built their followings based on the engaging content they share on social. Post content formats your audience wants to engage with Index data reveals that short-form video, images and live video are the top three most engaging types of in-feed social media content according to consumers.

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Campaign Social Media UGC Metrics 123

Sprout Social

FEBRUARY 19, 2024

Do you care about overall customer sentiment about your company? And when the service team is responsible for all social customer care, they can miss opportunities for positive engagement (in favor of dealing with complaints and escalations) and fail to pass on relevant customer insights. Do you care about your brand image?

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Loyalty Marketing Collaboration Class 106

Hootsuite

JULY 7, 2020

The first thing to do before engaging in social media activism is to hit pause. . Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. Among the Gen Z members surveyed this ranked as the #1 thing brands should emphasize. .

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Hashtag Activities Social Media Retail 145

Sprout Social

JANUARY 26, 2021

Plus, there’s a positive perception of brands on Instagram: According to a Facebook survey , people say they recognize brands on Instagram as popular (78%), relevant (74%) and committed to building community (72%). Brands from all industries can benefit from being on Instagram as 90% of users follow a business on the platform.

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Template Templates Instagram FAQ 131

Webbiquity SMM

APRIL 9, 2012

Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Storefront Social. PeopleBrowsr.

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Review Tools Social Media Klout 201

Sprout Social

MARCH 9, 2022

Investor relations leaders have an opportunity to reshape their engagement strategy to harness this powerful communications channel. Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.”.

Social Media 87

Social Media Sentiment Reddit Retail 87