agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Rewarding customer loyalty?

ROI 75

ROI Social Media Industry Insurance 75

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Bill Hartzer

JANUARY 23, 2024

The Rise of Short-Form Content As consumers devour videos at an unprecedented rate, short-form content has emerged as the superhero of engagement, with a whopping 66% finding it the most captivating. Engagement Magic: Short-form videos wield a mighty engagement wand, receiving 2.5 The optimal clip length?

Report 95

Report Platform Video Film 95

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Revenue retention by increasing affinity and loyalty of your current customers. Build an engaged community.

ROI 69

ROI Case Study Health Care Insurance 69

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Sure, these numbers can offer a quick ego boost, but the truth is, they often fail to reflect the true engagement and influence of your brand on your business’s bottom line. Which reminds us: never buy followers.

Metrics 107

Metrics Examples Marketing HootSuite 107

Koka Sexton

AUGUST 11, 2023

It should be well-researched, well-written, and engaging. This can include tracking website traffic, engagement metrics, and conversions. Improved customer loyalty: Content marketing can help you build trust and loyalty with customers. Increased ROI: Content marketing can help you get a higher return on investment. .

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. It’s about the relationships brands develop with their customers through engaging with them on social media or other customer care channels.

Brands 129

Brands ROI UGC Authentication 129

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

ROI 100

ROI CPA Campaign Buy 100

Sprout Social

MAY 9, 2023

All these add to your efforts toward brand engagement for an increase in market share and improved earnings. AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent.

Buy 94

Buy Curation Statistics Survey 94

Likeable

AUGUST 13, 2020

Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. It will increase brand recognition, generate conversations around your brand, and allow you to actually connect with your audience which builds brand loyalty. There are 3.73

Social Media 144

Social Media Marketing Loyalty ROI 144

Sprout Social

MARCH 20, 2023

more engaging than long-form video (The Sprout Social Index™). TikTok, a short-form video platform, is the most engaging social platform by engagement rate ( Socialinsider ). In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ).

Buy 118

Buy Video How To Template 118

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Instagram account metrics Engagement rate: Number of engagements as a percentage of followers or reach. It will also support requests for more budget or new hires. So, where do you start?

Analytics 97

Analytics Instagram HootSuite Metrics 97

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. Where social media fits into the big picture is a crucial part of being able to prove social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Checking engagement on a social media analytics tool. What Does a Social Media Report Look Like? Union Metrics. Zoho Social.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. But how can you be sure these engagements are translating into conversions?

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum.

ROI 48

ROI Loyalty Embedding Metrics 48

Pixlee

JUNE 19, 2017

Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? How to Track Influencer ROI.

ROI 40

ROI Influencer How To Marketing 40

Keyhole.co

FEBRUARY 23, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Proactive Report

FEBRUARY 3, 2010

The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”. as a reward for their loyalty.

Engagement 45

Engagement Alterian ROI Loyalty 45

Keyhole.co

FEBRUARY 29, 2024

While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. When’s your audience most active?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. However, Amex is proving that engaging relevant audiences makes for effective marketing. million engagements per year. There’s a drop or change in engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. However, Amex is proving that engaging relevant audiences makes for effective marketing. million engagements per year. There’s a drop or change in engagement.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. Let’s dig deeper.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 121

Engagement Metrics ROI Sites 121

Oktopost

JANUARY 12, 2021

A successful B2B customer experience needs to be memorable, engaging, personalized, creative-media-inclusive, and customer-focused. It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . Website Engagement. Social Media

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

B2B 119

B2B Influencer Brands Marketing 119

Oktopost

AUGUST 4, 2023

Passion, enthusiasm, engagement, and excitement are all extremely motivating emotions – and there’s a double payoff. Motivated and engaged customers have a habit of rubbing off on others. We love talking about loyal and engaged customers, but what about loyal and engaged employees?

ROI 62

ROI Real Estate Team Social Media 62

Proactive Report

FEBRUARY 3, 2010

The term ‘engagement ‘ is popping up all over the place. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”. as a reward for their loyalty.

Engagement 40

Engagement Alterian ROI Loyalty 40

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 116

Engagement Metrics ROI Sites 116