Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? If any part of your job relates to social engagement you’d best have a good look at your numbers on some of the ranking sites and see how you’re doing before you stick your foot in your mouth and say you’re fantastic at creating an online presence. Postrank Analytics. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Jason Yormark

AUGUST 25, 2010

Most achieved a Postrank of higher then 6, and 9 out of the 10 articles dealt with social media. For those not familiar, Postrank is a nifty little WordPress plugin that provides some analysis into the social engagement factor of the content you create. marketing tools Nature Blog Network » Whither StumbleUpon? [.]

Data 184

Data Postrank WordPress Course 184

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. You can RSVP for #measurePR with Don Bartholomew on Facebook (might be handy as a reminder) … or just show up! See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) pts Settings.

Google 254

Google Class Creative Commons Yahoo 254

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. When you share your post on Twitter or Facebook, instead of just sharing the title and the link, propose a question there such as “Got an opinion on the new Facebook profile design?

Questions 167

Questions WordPress Postrank Blogger 167

Waxing UnLyrical

DECEMBER 28, 2010

Comment as pts moderator Richard Bailey Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Ive recently have been thinking about this a lot lately while looking at my Twitter stream or Facebook News Feed. Click here to try reconnecting the live stream. | pts Settings.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

NOVEMBER 14, 2010

Does blogger outreach really require engagement? Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! I still don’t know. A guest post by David Spinks at Spin Sucks.

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. Were they paid? Did they understand/use full disclosure, whether paid or not? pts Settings.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 3, 2010

Why: One of the reasons we take on speaking engagements, often unpaid, is to populate a business development pipeline. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: It reinforces some of the most important things to keep in mind for successful presentations.

Postrank 169

Postrank Tourism Flickr Blogroll 169

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. Comment as pts moderator Geoff Livingston Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Music is a great way to help the social networking medicine go down. And it paid off.

Class 182

Class Postrank Comments Tourism 182

Waxing UnLyrical

NOVEMBER 7, 2010

How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. Do you really need another reason? I’ll give it to you: palooza! Because what he says is Just. Definitely a palomino.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 4, 2011

“User engagement&# is the buzzword just seeping its way through every CEO’s checklist. All this via one bare-bones blog and a Facebook group. As the social web penetrates virgin markets, improvising on what is exclusively perceived as an urban commodity, the next big thing could well be the semi-urban populace.

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Comment as pts moderator Jill Foster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! D’oh, you say. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. pts Settings.

Class 215

Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

JANUARY 8, 2011

Comment as pts moderator Jillfoster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 198

Class Comments Postrank Twitter 198

Waxing UnLyrical

JANUARY 13, 2011

With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Those are readers I know weren’t on our print distribution list and I can see that they are engaging with our content. So pitching the merits of going paperless was a no-brainer.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 14, 2010

Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. That got a big “check&# from me. He also got a job out of it. pts Settings.

Class 227

Class How To Applications Course 227

Kikolani

JANUARY 13, 2011

Look at their latest posts, archives, comments, and social engagement. Check out their blog on Postrank to see what topics get the most engagement. Take a little time to research the blogs you are considering reaching out to. My Tips : Want to know another way to see what a blogger’s community wants?

Blogger 124

Blogger Postrank HootSuite Blogosphere 124

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. Saying “start, engage, build&# etc. ’ but ‘why?’

Social Media 224

Social Media Class Creative Commons Flickr 224

Kikolani

JUNE 27, 2011

<description>Blog posts and articles by Kristi Hines on social media, blogging, search optimization, and online marketing.</description> <item> <title>How to Get More Facebook Likes for Your Website and Fan Page</title> <link>[link]. <comments>[link]. <comments>[link]. <pubDate>Tue,

RSS 142

RSS Feed Feedly FeedBurner 142

Waxing UnLyrical

DECEMBER 21, 2010

As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. You can schedule posts to Facebook. Can you say OMIGOD?!

Social Networking 270

Social Networking Class Comments Conversation 270

Jason Yormark

AUGUST 30, 2009

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209

Review Case Study Postrank Study 209

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Are you engaging in conversations? Are you commenting on Facebook status updates? You have an idea about how you can and should use each one. Or other blogs? pts Settings.

Class 211

Class Comments Eventful Conversation 211

Viper Chill

MARCH 1, 2010

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Crazy Egg Crazy Egg was created by one of my favourite guys in the internet marketing space, Neil Patel.

Resources 77

Resources Netvibes Marketing Delicious 77

Waxing UnLyrical

NOVEMBER 10, 2010

Comment as pts moderator Jen Marsik Friess Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Click here to try reconnecting the live stream. | pts Settings.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. Comment as pts moderator rajean Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! If you want to be on a list, get to know the person who’s compiling that list. pts Settings.

List 161

List Class How To Comments 161

Waxing UnLyrical

JANUARY 7, 2011

So that I didn’t turn down other engagements that conflicted with it? Comment as pts moderator PamWiley Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Fair enough.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

DECEMBER 4, 2010

Depending on the size of your network, it’s a similar story on Facebook, which also applies sophisticated, even mysterious, algorithms to determine whose updates show up more frequently in your news feed. Comment as pts moderator jen Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Class 268

Class Facebook Privacy Public Domain 268

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Kikolani

JUNE 28, 2013

3 Marketing Tools I Miss (and Their Alternatives) – If you used PostRank, Formulists, or Google Reader, here are the best alternatives. 100 Conversion Optimization Case Studies – If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. This Week on Kikolani.

Marketing 119

Marketing Postrank eBook RSS 119

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media B2B Strategy Consultant 149

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Think beyond the marketing team. Determine what the benefits to blogging will be. Are you trying to create community? Are you hoping to help along your SEO efforts? Then live it. your own set of metrics. Have fun with it and so will your customers.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

DECEMBER 9, 2010

We read about viral videos from Steve Garfield’s how-to guide, Get Seen , and knew these had to be engaging, compelling, relevant to the audience, and of course, have good quality. Comment as pts moderator Steve Garfield Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Video 218

Video Class iPad Film 218

Waxing UnLyrical

SEPTEMBER 27, 2010

Btw – you can “like&# the AT&T Fake Public Relations Facebook page too, if you want. Comment as pts moderator Matt LaCasse Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Id like to see them engage with "Roger" a bit more, like they did in the past. pts Settings.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197