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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. Select “YouTube Video” under User Engagement trigger types. Then go to an embedded YouTube video on a page of your website. Have you experimented with custom events for people who watched your embedded YouTube videos?

Eventful 212
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Video Wars: TikTok vs. YouTube for Marketing

Likeable

Video is powerful as a marketing tool, and it’s become an irreplaceable part of any brand’s marketing strategy. When you think about “social video” in 2021, two platforms likely come to mind: TikTok and YouTube. YouTube by the Numbers. YouTube is the second most visited website in the world. TikTok by the Numbers.

YouTube 84
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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 142
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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 111
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Metrics 145
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When Broad Targeting Fails

Jon Loomer

Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it. For now, I’ve chosen to set the central conversion event as VideoWatched, which is the event that fires when someone starts the embedded YouTube video. So far, the results have been solid.

Embedding 163