2017

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

B2B 270

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone!

More Trending

3 Quick Tips to Help You Become a Twitter Influencer

SocialFish

There is somewhere around 58 million tweets posted every single day, which breaks down to about 9,100 per second.

Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 228

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.

List 194

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Facebook Website Custom Audiences Based on Pixel Events

Jon Loomer

One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more.

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options.

17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business.

B2B 184

When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media?

How Do I Share A Facebook Post To Twitter?

SocMed Sean

Well, I kinda figured this was going to happen. Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. It took off over the weekend, garnering a ton of tweets and retweets.

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Tips for Successful Instagram Marketing

Harp Interactive

Use Instagram to tell your product or brand story visually & reach people that other forms of marketing might not, often for free or very cost-effectively. The post 5 Tips for Successful Instagram Marketing appeared first on Harp Interactive Blog. Social Media Marketing

Tips To Build Social Presence and Influence

The Realtime Report

Tips To Build Social Presence and Influence. This is the world of social media. Presence decides purpose and influence decides power. It pays to be in the power circle and here’s how you can do it. Choose your social media.

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you!

Public Relations Trends: How to Explode Your PR with Visuals

Meltwater

Visual content is one of the public relations trends that has exploded recently. Put simply,… Read More.

Trends 171

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.

Tools 277

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition.

We Get By With A Little Help From Our Friends

Waxing UnLyrical

I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done.

Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions.

Feed 171

How Do I Post A Tweet To Facebook?

SocMed Sean

First off, let me say how much I love my blog subscribers. I get a lot of really good feedback from my readers who ask questions that often go quite a bit beyond the articles the I write.

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you!

Tools 234

Five Content Themes to Embrace this Valentine’s Day

Ignite Social Media

Holidays can be a brand’s best friend on social media, if used correctly. While some holidays beg for a post, others should be skipped. Lucky for you, Valentine’s Day is right around the corner, and this is a golden opportunity to connect with your followers.