2017

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Photo by Mike Ackerman on Unsplash.

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”.

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Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000. Oh my, I thought to myself. I guess this is hitting a chord with a lot of people. Little did I know just how much.

Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Tips for Successful Instagram Marketing

Harp Interactive

Use Instagram to tell your product or brand story visually & reach people that other forms of marketing might not, often for free or very cost-effectively. The post 5 Tips for Successful Instagram Marketing appeared first on Harp Interactive Blog. Social Media Marketing

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Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […]. The post Social Media Case Study: How Red Bull Built a Strong Fan Base Online appeared first on Devumi.

More Trending

The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to help you understand how your Facebook posts get viewed on Facebook.

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[SOLVED] How Do I Clear The Facebook Messenger Notification When I Don’t Have A New Message?

SocMed Sean

This is one of those strange little glitches that keeps popping up in the Facebook mobile app. Basically, when you open the Facebook app, it shows you the icon that you have a new message in the Messenger app. When you click on the Messenger icon, it sends you over to the Messenger app, but… there’s no unread message. Hmmm…that’s strange. This icon can be really frustrating when it JUST WON’T GO AWAY! Wait 15 minutes and guess what?

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options. Facebook ads are radically different from mainstream media and other digital platform ads. They allow advertisers to target only those people who are most likely to be interested and to find value in the offer.

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Over the last seven years at Edelman I’ve gone from leading a local office team of a dozen or so, to leading a national, multi-office team of more than 50 people across Canada.

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17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media? The best policy is to respond to every comment that comes through. Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Lights, Camera, Facebook: Tips for Facebook Cover Videos

Harp Interactive

Leave cover photos in the stone age and embrace the future of Facebook: cover videos. Follow our Facebook cover video tips to ensure yours is a hit. The post Lights, Camera, Facebook: Tips for Facebook Cover Videos appeared first on Harp Interactive Blog. Social Media Marketing Video Marketing

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How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

Everyone wants to get more Instagram comments. More engagement on your Instagram profile is almost always a good thing. More comments means that people are interacting with your content, giving you a chance to start a conversation with them while simultaneously building valuable social proof. Some people, though, go about trying to get those comments the wrong way. Just as people buy fake followers, some people use cheats and cheap tactics to try to get more comments. Tag a friend!”

Tips To Build Social Presence and Influence

The Realtime Report

Tips To Build Social Presence and Influence. This is the world of social media. Presence decides purpose and influence decides power. It pays to be in the power circle and here’s how you can do it. Choose your social media. While most of us can only think of Facebook when it comes to social media, there are other pages as well. Depending on your preference, you can choose the right fit for you.

Social Media Listening – It’s About Emotions

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. We see an opportunity and attempt to fill it, often in our own little vacuum.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Public Relations Trends: How to Explode Your PR with Visuals

Meltwater

Visual content is one of the public relations trends that has exploded recently. Put simply,… Read More.

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How Do I Post A Tweet To Facebook?

SocMed Sean

First off, let me say how much I love my blog subscribers. I get a lot of really good feedback from my readers who ask questions that often go quite a bit beyond the articles the I write. As an example, I wrote an article a while back testing different methods of posting photos from a desktop photo to Instagram. Some worked…some didn’t. But the feedback, recommendations, and additional tools that have been tested led to a follow-up article.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. Fake news today, is not “Hillary Clinton Adopts Alien Baby’ type stories. Its pure propaganda published online with the deliberate purpose of spreading misinformation. Photo by Jon Tyson on Unsplash.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”.

On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today.

Five Content Themes to Embrace this Valentine’s Day

Ignite Social Media

Holidays can be a brand’s best friend on social media, if used correctly. While some holidays beg for a post, others should be skipped. Lucky for you, Valentine’s Day is right around the corner, and this is a golden opportunity to connect with your followers. Before you go tweeting your heart out, take a look at these past examples of brands who know how to show their followers some love without going overboard. Keep it Light. Take a page out of Michael Kors’ book.

Which Types of Content Perform Best on Instagram?

Jenn's Trends

We all wanna do our best and put our best foot forward on social media. Instagram is no exception. And, being such a highly visual platform, creating the best content is key! But, how do you know what will perform best on Instagram? That’s what I’m here to help you with! First of all, we […]. The post Which Types of Content Perform Best on Instagram? appeared first on Jenn's Trends.

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How I Got 24 Times More Views on LinkedIn

agora pulse

If you don’t feel like reading this entire post, let me give you the conclusion right here: By repeating a LinkedIn post 5 times, I was able to get 24 times more views in total than the very first post had. That first post got 109 views while the next 4 got a total of 2,547 views. You read that correctly. By republishing my link post on LinkedIn just 4 times, I was able to go from a disappointing 109 views to an incredible 2,656 views in total.

3 Ways To Improve Productivity

The Realtime Report

3 Ways To Improve Productivity . We all want to boost our efficiency and enjoy a better work life balance, but it’s the time when we’re busiest that productivity proves the most elusive. We know that inefficiency in the workplace affects our customers, our employees and ultimately, our bottom line. But in these changing times, when businesses seem to be working at double speed, how can we possibly keep up?

How to Create an Effective PR and Marketing Strategy for 2018

ERE

How do you plan to market your business in 2018? How can you guarantee an… Read More.

11 Social Media Trends to Watch Out For in 2018

Meltwater

Can you believe 2017 is almost over and 2018 will be here before we know… Read More.

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How Do I Share A Facebook Post To Twitter?

SocMed Sean

Well, I kinda figured this was going to happen. Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. It took off over the weekend, garnering a ton of tweets and retweets. So obviously it’s a social media tip that people have been thinking about. To continue in this series of social media cross-promotion, I thought I’d go ahead and add a follow-up post that answers the question of “how do a share a Facebook post on Twitter?”

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo? When is the last time a branded logo or corporate branded sign spoke back to you?

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