2017

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Photo by Mike Ackerman on Unsplash.

Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000. Oh my, I thought to myself. I guess this is hitting a chord with a lot of people. Little did I know just how much.

Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […]. The post Social Media Case Study: How Red Bull Built a Strong Fan Base Online appeared first on Devumi.

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The Role of Kindness in Social Media

Janet Fouts

We may not always agree, but if we respond with negativity we're driving the conversation down a rabbit hole it may not recover from. mindful social kindness mindfulsocial Social Media

LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write an article”

yMarketingMatters

Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business. On your LinkedIn home page, you have the option to share your content – posting updates – in two ways: (1) “Share an article, photo, or update” OR (2) “Write an article” You can share your content in two ways: (1) “Share an article, photo, or update” or (2) “Write an article”.

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to help you understand how your Facebook posts get viewed on Facebook.

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[SOLVED] How Do I Clear The Facebook Messenger Notification When I Don’t Have A New Message?

SocMed Sean

This is one of those strange little glitches that keeps popping up in the Facebook mobile app. Basically, when you open the Facebook app, it shows you the icon that you have a new message in the Messenger app. When you click on the Messenger icon, it sends you over to the Messenger app, but… there’s no unread message. Hmmm…that’s strange. This icon can be really frustrating when it JUST WON’T GO AWAY! Wait 15 minutes and guess what?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Tips for Successful Instagram Marketing

Harp Interactive

Use Instagram to tell your product or brand story visually & reach people that other forms of marketing might not, often for free or very cost-effectively. The post 5 Tips for Successful Instagram Marketing appeared first on Harp Interactive Blog. Social Media Marketing

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options. Facebook ads are radically different from mainstream media and other digital platform ads. They allow advertisers to target only those people who are most likely to be interested and to find value in the offer.

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime.

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17 Lessons I’ve Learned in the 17 Years Since I Came to America

Waxing UnLyrical

Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

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When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media? The best policy is to respond to every comment that comes through. Sometimes all it takes to diffuse a situation on social media is to show you value this person’s opinion.

Tips To Build Social Presence and Influence

The Realtime Report

Tips To Build Social Presence and Influence. This is the world of social media. Presence decides purpose and influence decides power. It pays to be in the power circle and here’s how you can do it. Choose your social media. While most of us can only think of Facebook when it comes to social media, there are other pages as well. Depending on your preference, you can choose the right fit for you.

Social Media Listening – It’s About Emotions

Janet Fouts

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. We see an opportunity and attempt to fill it, often in our own little vacuum.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Tips for Your Business from Social Media Day Conference

yMarketingMatters

What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee. After a good ten months of planning, it was amazing to see it all come together so well, and get such positive feedback from the +150 attendees.

How To Set Up a Timesaving Social Media Workflow

agora pulse

If social media is something you do love, but you just are short on time, there are some ways you can save time and still have fun being in charge of your social media. I am not necessarily talking automation, although automation does play a role in saving time on your social media management tasks. I am talking about setting up an easy-to-use social media workflow to save time and sanity. Create a Social Media Strategy.

How Do I Post A Tweet To Facebook?

SocMed Sean

First off, let me say how much I love my blog subscribers. I get a lot of really good feedback from my readers who ask questions that often go quite a bit beyond the articles the I write. As an example, I wrote an article a while back testing different methods of posting photos from a desktop photo to Instagram. Some worked…some didn’t. But the feedback, recommendations, and additional tools that have been tested led to a follow-up article.

Public Relations Trends: How to Explode Your PR with Visuals

Meltwater

Visual content is one of the public relations trends that has exploded recently. Put simply,… Read More.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. Fake news today, is not “Hillary Clinton Adopts Alien Baby’ type stories. Its pure propaganda published online with the deliberate purpose of spreading misinformation. Photo by Jon Tyson on Unsplash.

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. Over the last seven years at Edelman I’ve gone from leading a local office team of a dozen or so, to leading a national, multi-office team of more than 50 people across Canada.

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On IWD, Advice for Women in PR, From (Mostly) Women in PR

Waxing UnLyrical

Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.

Which Types of Content Perform Best on Instagram?

Jenn's Trends

We all wanna do our best and put our best foot forward on social media. Instagram is no exception. And, being such a highly visual platform, creating the best content is key! But, how do you know what will perform best on Instagram? That’s what I’m here to help you with! First of all, we […]. The post Which Types of Content Perform Best on Instagram? appeared first on Jenn's Trends.

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3 Ways To Improve Productivity

The Realtime Report

3 Ways To Improve Productivity . We all want to boost our efficiency and enjoy a better work life balance, but it’s the time when we’re busiest that productivity proves the most elusive. We know that inefficiency in the workplace affects our customers, our employees and ultimately, our bottom line. But in these changing times, when businesses seem to be working at double speed, how can we possibly keep up?

How to Create an Effective PR and Marketing Strategy for 2018

ERE

How do you plan to market your business in 2018? How can you guarantee an… Read More.

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search.