Sat.Apr 18, 2020 - Fri.Apr 24, 2020

Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns.

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Social Media Today

Facebook CEO Mark Zuckerberg has outlined a range of new video tools that Facebook is adding across its apps to meet demand during COVID-19

Groups 131

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7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers.

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off.

Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

Social Media Today

Instagram has provided a new set of tips on how brands can use Instagram Stories to stay connected with their audiences amid the COVID-19 lockdowns

Tips 131

More Trending

How To Apply for the Facebook Small Business Grants Program

Bill Hartzer

Facebook is giving away $100 million dollars of grant to 30,000 small businesses that have been affected by Coronavirus and COVID-19. The Facebook Small Business Grants Program, this week, is beginning to accept applications from small businesses located in New York City, Seattle, the San Francisco Bay Area, and in other cities. There are specific requirements to be eligible to apply as a small business for one of these grants. I’ll outline all the requirements, and how you apply.

How to Get Twitter Stats That You Can Really Use

agora pulse

How can you tell whether your hard work on Twitter is worth it? You’ll have to dig into Twitter stats to find out. Here’s how. Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. So when Twitter removed Audience Insights, I was flummoxed.

Google Makes Google Shopping Listings Available for Free as It Seeks to Expand Its eCommerce Stake

Social Media Today

Google is making its Google Shopping listings available free of charge, which will give its eCommerce ambitions a significant boost

List 130

Creating Shareable Visuals is Easy with these 7 Online Design Tools

Visually SM

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. You can say goodbye to your audience if you cannot hold their interest for longer than a few seconds.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. …Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. But still. I think it’s a perfect match.

Get Expert Answers to These Facebook Advertising FAQs

agora pulse

Facebook ads can be a powerful part of your social media strategy—when you use them correctly. But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? In our most recent episode of Social Pulse Weekly, I was joined by Amanda Robinson, also known as “The Digital Gal.” ” She’s a Facebook ads, analytics, and chatbot expert, so I wanted to get her take on some of the questions I frequently hear about Facebook ads.

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TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

Social Media Today

TikTok now provides an option to login to the platform via desktop PCs, which could make it easier for social media managers to maintain their TikTok presence

Creating Shareable Visuals is Easy with these 7 Online Design Tools

Visually SM

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email. You can say goodbye to your audience if you cannot hold their interest for longer than a few seconds.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Live Streaming 101

Ignite Social Media

Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. In fact, Facebook reports a 50% increase in Live stream usage in the last month. With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time. If your brand is considering social media live streaming, here’s what you need to know.

You Can Now Charge for Access to Live Facebook Events

Later

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Here’s everything we know about the latest feature release: . Facebook Events Are Now Even More Accessible and Virtual.

Zoom Releases New Update to Address Security Concerns

Social Media Today

Multi-participant video streaming app Zoom has released a major new update which aims to address the various privacy and security concerns with its app

What Can You Do to Expand Your Business? 

The Realtime Report

What Can You Do to Expand Your Business? . In the world of business, if you are not moving forward, you are stagnating. Businesses that stagnate most often fail. For a lot of businesspeople, their enterprise is their pride and joy, something they’ve built from scratch, and failing is simply not an option. It’s for this reason why expanding your business is a vital step in your plan for taking over the target market and becoming the leader in your industry.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Nextdoor for Business: The Complete Guide

Hootsuite

People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them. Not just that, 67% of members share business recommendations with their neighbours. What does that mean?

Facebook Launches Messenger Rooms for Community-driven Group Calls

Later

Facebook is launching a brand new way to connect with your community — Messenger Rooms! . Like a virtual conference call, you can set up and invite anyone to join a call, no need to pre-plan or find time in the calendar — this new addition is all about spontaneity! . Here’s everything we know about Facebook’s newest feature, Messenger Rooms: . What is Facebook’s Messenger Rooms? . Think of it as a conference call without the formality! .

Google Will Now Require All Advertisers to Confirm Their Identity Under Expansion of Verification Program

Social Media Today

Google is expanding its political ad transparency requirements to all advertisers, providing more insight into its ad listings

Bolstering Your Marketing Efforts in the Midst of Coronavirus

The Realtime Report

Bolstering Your Marketing Efforts in the Midst of Coronavirus. No matter which way you slice it, COVID-19 has severely impacted the global economy and will continue to as we fight against it. Our livelihoods matter almost just as much as our lives themselves. While most of us are keeping ourselves safe, for many, the outlook for their jobs isn’t as good.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Ultimate Guide to Social Media Live Streaming in 2020

Hootsuite

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Welcome to the golden age of live video.

Check Out The Best Visual Novel Games For Android

Tweaklibrary

What’s better than living your favorite story moments? It’s always a ball to immerse yourself in a story and feel like a real hero. With Visual Novel Games on Android, things cannot get any better! Visual novels are considered as the ultimate entertainment. The interactive stories that mainly focus on character development, Visual novels are altogether a different kind of experience. What Do You Mean By Visual Novel Games?

Facebook Tests Adaptive Color Backgrounds for Profiles

Social Media Today

Facebook looks to be testing a new option that would alter the color of your profile in the mobile app based on the dominant color in your profile image

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The BCG Growth Matrix in Digital Marketing

Oktopost

A cow, a dog, a star, and a question mark walk into a bar… Sound familiar? If it does, then there’s a good chance you studied strategic management in academia at some point. Odds are you’ve come across it even if you haven’t. The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s.

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How to Plan a Social Media Content Calendar

Later

Planning a social media content calendar — and sticking with it — is one of the best ways to see continuous growth! In this blog post, you’ll learn how to build a successful content calendar for all your social platforms. You’ll have a foolproof method to stay on track with all your platforms, meet your marketing goals, and skyrocket your audience growth! Table of Contents: . What is a Social Media Content Calendar? Why Your Business Needs a Social Media Content Calendar.

Facebook is All Set to Launch Dedicated Gaming App

Tweaklibrary

After connecting almost every individual to the virtual world of social media, Facebook is back with a bang. The social media giants Facebook will reveal an independent platform solely dedicated to gaming. The unique Facebook Gaming app launch will take place as soon as tomorrow i.e. 20th April (today). The world is facing COVID-19 pandemic lockdown that has affected the global economy drastically.

LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode'

Social Media Today

LinkedIn is working on a new poll option for posts, as well as a new hashtag 'presentation mode' to provide an overview of topic-based conversations on the platform

Stop Writing Here

Ari Herzog

Nearly every web page has links for people to click from page to page. It’s unfortunate that many online journalists, bloggers, and website owners don’t know how to create links. I wrote about this in 2008. Why is it still happening? It is important that online content creators know how optimize link text. They need to tell people about the link, and they need to tell search engines the relevance of the link.

The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights. Let’s get started! Table of Contents: Facebook Analytics: What They Are and How to Access Them. Find Your Page Summary in the Overview Tab. Followers Insight.

How to Import and Export Passwords on Google Chrome

Tweaklibrary

One of the major issues we face while working on multiple online platforms is to remember passwords. And let’s face it, though it’s sensitive, keeping a track of all of them while switching through the websites multiple times a day, is a bit hectic. Image source: skyhighnetworks.com. A lot of us try to import the passwords to Google Chrome so that we don’t have to redo the whole thing again.