Sat.Apr 18, 2020 - Fri.Apr 24, 2020

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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations.

Content 243
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LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode'

Social Media Today

LinkedIn is working on a new poll option for posts, as well as a new hashtag 'presentation mode' to provide an overview of topic-based conversations on the platform.

Hashtag 218
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How To Apply for the Facebook Small Business Grants Program

Bill Hartzer

Facebook is giving away $100 million dollars of grant to 30,000 small businesses that have been affected by Coronavirus and COVID-19. The Facebook Small Business Grants Program, this week, is beginning to accept applications from small businesses located in New York City, Seattle, the San Francisco Bay Area, and in other cities. There are specific requirements to be eligible to apply as a small business for one of these grants.

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5 Steps to Building a Nonprofit Campaign: How to Raise Awareness and Inspire Action

Meltwater

Launching a successful nonprofit marketing campaign is no easy task. Marketing teams within nonprofit organizations are often challenged to raise awareness, donor interest, and funds with limited time and resources.Sound… Read More >>>.

Campaign 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

Is your campaign missing something? You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations.

Content 195
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How to Successfully Remote #WFH, According to 6 Social Media Professionals

Social Media Today

As the world hits pause with COVID-19, social media isn’t slowing down or stopping. What are the "secrets" to WFH success as a social media influencer?

More Trending

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Social Media Live Streaming 101

Ignite Social Media

Over the last couple of weeks, you’ve probably seen live videos popping up on your Facebook and Instagram timelines left and right. In fact, Facebook reports a 50% increase in Live stream usage in the last month. With fewer options for entertainment given the current global situation, brands, public figures, and users alike are turning to social media live streaming on these channels to pass the time.

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How to Get Twitter Stats That You Can Really Use

agora pulse

How can you tell whether your hard work on Twitter is worth it? You’ll have to dig into Twitter stats to find out. Here’s how. Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. So when Twitter removed Audience Insights, I was flummoxed.

Twitter 138
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TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

Social Media Today

TikTok now provides an option to login to the platform via desktop PCs, which could make it easier for social media managers to maintain their TikTok presence.

Analytics 218
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Creating Shareable Visuals is Easy with these 7 Online Design Tools

Visually SM

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. …Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game.

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The BCG Growth Matrix in Digital Marketing

Oktopost

A cow, a dog, a star, and a question mark walk into a bar… Sound familiar? If it does, then there’s a good chance you studied strategic management in academia at some point. Odds are you’ve come across it even if you haven’t. The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s.

Marketing 140
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Facebook Tests Adaptive Color Backgrounds for Profiles

Social Media Today

Facebook looks to be testing a new option that would alter the color of your profile in the mobile app based on the dominant color in your profile image.

Facebook 218
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Creating Shareable Visuals is Easy with these 7 Online Design Tools

Visually SM

Want to know the best online design tools? We all know that when it comes to consuming content, text alone no longer makes the cut. We are multi-sensory beings and the more we can plug into our senses to absorb content, the bigger its impact. Adding visuals is key to beefing up impact and engagement – be it in a blog post, social media post or email.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Ultimate Guide to Social Media Live Streaming in 2020

Hootsuite

From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular.

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What Can You Do to Expand Your Business? 

The Realtime Report

What Can You Do to Expand Your Business? . In the world of business, if you are not moving forward, you are stagnating. Businesses that stagnate most often fail. For a lot of businesspeople, their enterprise is their pride and joy, something they’ve built from scratch, and failing is simply not an option. It’s for this reason why expanding your business is a vital step in your plan for taking over the target market and becoming the leader in your industry.

Instagram 116
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Zoom Releases New Update to Address Security Concerns

Social Media Today

Multi-participant video streaming app Zoom has released a major new update which aims to address the various privacy and security concerns with its app.

Privacy 218
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Right-Wing Responsible For Pushing Coronavirus Disinformation On Twitter Worldwide, New Report Says

Forbes Social Media

Right-wing voices play an outsized role in spreading mis- and disinformation online about the coronavirus pandemic worldwide, a new report from Graphika claims.

Report 139
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Use Nextdoor for Business: The Complete Guide

Hootsuite

People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Yes. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them.

How To 145
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Bolstering Your Marketing Efforts in the Midst of Coronavirus

The Realtime Report

Bolstering Your Marketing Efforts in the Midst of Coronavirus. No matter which way you slice it, COVID-19 has severely impacted the global economy and will continue to as we fight against it. Our livelihoods matter almost just as much as our lives themselves. While most of us are keeping ourselves safe, for many, the outlook for their jobs isn’t as good.

Marketing 113
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Facebook is Adding New Location Transparency Listings on Posts from Pages with High Reach

Social Media Today

In an effort to improve transparency, Facebook will now list the primary location from where a Facebook or Instagram page is managed on the post itself.

List 218
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#312: Launch With A Tiny Audience with Stu McLaren

Amy Porterfield

What if I told you that there is a fast-track strategy that you can use to launch a digital course or a membership site. Would you be interested? And here’s the cherry on top… you don’t have to have a big audience or list to make this approach successful. I know. Crazy town, right? While […]. The post #312: Launch With A Tiny Audience with Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

Course 129
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#TeamTrees Planting On Schedule As World Observes 50th Earth Day

Forbes Social Media

While widespread lockdowns from the global coronavirus pandemic have had encouraging environmental consequences, the Arbor Day Foundation reports that tree planting has pressed on in locations around the world.

Report 124
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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

How To 122
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Anti-Lockdown Protests Provide New Challenges for Facebook's Censorship Rules

Social Media Today

Facebook is being forced, once again, to enforce censorship on political speech as anti-lockdown protests are organized and promoted across its platforms.

Facebook 214
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3 Ways B2B Marketers Can Stay Digitally Connected Through Content

Oktopost

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. In fact, in today’s digital landscape, people are consuming more information online than ever before due to the current Pandemic. Facebook alone has seen more than a 50% increase in usage in recent weeks.

B2B 112
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. With an expected U.S. digital ad spend of $951.8 million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). Political ads started ramping up with the primaries and will continue through the presidential debates and Election Day.

Campaign 101
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You Can Now Charge for Access to Live Facebook Events

Later

Live Facebook Events just got a whole lot more profitable for small businesses and creators! . Soon brands and businesses will be able to charge a fee to attend a virtual Facebook Event, which can create a new revenue stream for many during the COVID-19 pandemic. . Here’s everything we know about the latest feature release: . Facebook Events Are Now Even More Accessible and Virtual.

Eventful 114
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Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

Social Media Today

Instagram has provided a new set of tips on how brands can use Instagram Stories to stay connected with their audiences amid the COVID-19 lockdowns.

Instagram 218
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Thoughts on Simple Living

Ari Herzog

Here are my thoughts on simple living: Buy less and give more. Malcolm Forbes said, “He who dies with the most toys wins,” but he was wrong. Consumption and accumulation create clutter but not happiness. Decide what you don’t use anymore and give it away. That other phrase, “One person’s junk is another’s treasure” is more apropos.

Library 91
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UrSafe Social Media App Looks To Make Dating Secure After COVID-19

Forbes Social Media

The personal security app UrSafe tracks the user, offering hands-free activation by voice recognition while synchronizing with emergency services via 911 if a problem arises.