Sat.Jan 13, 2018 - Fri.Jan 19, 2018

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Social Media Week Chicago: Top Takeaways (Part 1)

Harp Interactive

As part one of a three-part series, here are 3 key takeaways for brands and marketing departments from Social Media Week Chicago. The post Social Media Week Chicago: Top Takeaways (Part 1) appeared first on Harp Interactive Blog.

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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. Let’s take a closer look at what this is and how you might use it. Test and Learn: Overview. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.

Research 167
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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. “ prioritize posts that spark conversations and meaningful interactions between people.

Facebook 167
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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This will impact how content is prioritized in your news feed. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.

Facebook 164
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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When Brands Chat on Social Media

Meltwater

Social media is traditionally thought of as a brand-to-customer or customer-to-brand marketing channel.But what happens… Read More.

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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. I did my best to break down what I think is happening , but now it’s time to step back and evaluate how — and if — this changes things. First, to summarize: 1. Person-to-person is prioritized. The news feed is sorted and customized based on a ranking system.

Feed 165

More Trending

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How Do You Start A Blog For Free?

The Social Media Hat

If you're new to blogging, you might want to find a way to get started for as little money as possible. Here's how.

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The Simplest Way to Make Facebook Stories for Pages

agora pulse

Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. They can help you reach people who haven’t seen an update from you in years. We know Facebook reach is declining. Could Facebook stories for pages be part of the solution? Have you noticed that stories feature both on mobile and desktop? I bet you’ve watched at least some stories from pages as well as friends by now.

Facebook 130
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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” “Since there’s more public content than posts from your friends and family

Facebook 125
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Social Media Planning Around Popular Events

Ignite Social Media

Many of us have been there before – you realize it’s the Oscars and you scramble to find something worthy of posting. But, what if you planned ahead instead of scrambling to find something that could potentially work? This saves you time in the long run and allows you to share quality content across your social channels that your audience can engage with.

Eventful 118
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Facebook’s Latest Announcement Really Means For You

Jenn's Trends

So, it turns out the world collectively panicked and freaked out last week, when Mark Zuckerberg announced changes to the Facebook algorithm. Yup, they were screaming it from the roof tops, blasting social media, going live on camera, and pretty much any other means they could use to alert us all to the impending “Facebook […]. The post What Facebook’s Latest Announcement Really Means For You appeared first on Jenn's Trends.

Trends 113
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CMO Vision: How we use Consumer Insights for our own Media Strategy

Audiense

Last summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience. Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking , based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them.

Strategy 112
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The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

Buffer Social

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report.

Report 111
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5 Awesome Instagram Story Tools to Make Stories like a Pro

Socially Sorted

If you’re looking for Instagram Story Tools then look no further. In this post we share 7 Awesome Instagram Story tools to Make Stories like a Pro. Instagram Stories are hot in 2018. Everyone is talking about how important it is to include them in your social media strategy. // Read More. The post 5 Awesome Instagram Story Tools to Make Stories like a Pro appeared first on Socially Sorted.

Instagram 110
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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4 industries that need to correlate online & offline signage

Kikolani

Everywhere you go, you see signs. Signs are so commonplace in offline marketing that you may not even realize how You're reading 4 industries that need to correlate online & offline signage , originally posted on Kikolani , authored and copyrighted by Dan Steiner. Recommended Posts. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016.

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Tips For Growing Your Web Design Business

Social Media Marketing

Trends come and go. Web design just like fashion is changeable and is always changing with new trends replacing the old ones. If you want to create a website, which would be looking professionally, you should always keep up to the latest trends. Just like meeting a new person, it is highly important to make good first impression. So the visitors of your website had a good impression about your website, here are a few important tips on web design.

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Social Sidekick February 2018: Social Holidays, Themes, and Noteworthy Events

Meltwater

And just like that, we're already onto the second month of 2018! Expect to see a lot of red, not just for Valentine's Day but also for social holidays like… Read More >>>.

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What Is GDPR and How It Affects B2B Marketers

Oktopost

Unless you’ve been living under a rock, by now you should have heard, read or watched something about the General Data Protection Regulation (GDPR) and how it’s going to profoundly affect your future B2B marketing. If you’re still in the dark, let us cover some of the basics that you need to know. We promise […].

B2B 87
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Ads for PHCE Residential Service Providers: Why They Work Well, and How You Can Make Them Work Even Better

Small Business Mavericks

It’s literally a portal to the largest collection of prospects on the planet. Even with the occasional misstep giving them a black eye, Facebook gives PHCE residential service providers access to more than 2 billion monthly users. Of course, the majority of those users are too far away to be true potential customers—but starting with the biggest possible base results in the highest number of truly qualified targets.

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2018 Midterm Elections: Help your Favorite Politician Win with Social Media

Devumi

The 2018 midterm elections are approaching quickly, and candidates are now preparing for the campaign trail. You can also start showing support for your chosen politicians right now by launching a social media campaign in support of them yourself. You can help your favorite politician get elected! Building your social media presence for the 2018 […].

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#194: How I Handle Criticism as an Online Marketer

Amy Porterfield

Biggest Takeaways You Don’t Want to Miss: Criticism—it’s inevitable as an online marketer and business owner. As an entrepreneur I’ve come across my fair share. You’ll run into your own criticism at some point (if you haven’t already!) and yes, it may get uncomfortable. So I want you to be prepared for it. Today I’m […]. The post #194: How I Handle Criticism as an Online Marketer appeared first on Amy Porterfield | Online Marketing Expert.

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There’s Hope For LinkedIn Groups … I Hope!

Myrland Marketing

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button. f you would rather read, you will find the transcription below.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Staff Persona Avatars: Social Media, Big Data and Employer Branding

Laurel Papworth

Would you use big data tools that analyse social media to identify your perfect job and ditch unsuitale jobs? Should organisations use big data tools to analyse social media to identify perfect candidates and ditch less than ideal ones? Employer Branding and Social Media profiling. I find tools like Key Values lots of fun but also give you insight into how Big Data collection can aid HR & Recruitment.

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Twitter February Events Calendar: So Much Snow, So Much Fun

Devumi

February is commonly a dreary month, but the Twitter February events calendar is full of excitement. Read about all the exciting events, hashtags, and content to come! Sports and entertainment To my millions and millions of friends in the north east, February can be a tough month. It’s cold. It snows a lot. Fortunately, there’s […].

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Facebook Made Some Big Changes And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

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10 Beauty and Fashion Influencers Your Brand Should Partner With

Pixlee

The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new trends from glossy fashion mags that told us which prints and shades were in or out, how to dress for the season, and whether flared pants were a “do” or a “don’t”. With the rise of YouTube and Instagram, influencer marketing is making waves on social media , and brands are benefitting big time.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Seven Types of Product You Could Sell From Your Blog

ProBlogger

It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one of Digital Photography School. They made me a total of over $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience … and how it nearly never happened: My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook.

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YouTube Advertiser Changes Involve Human Reviews, Higher Requirements

Devumi

YouTube is instituting sweeping changes to its Google Preferred program in a bid to reassure advertisers of its integrity as an advertising platform. Read about these YouTube advertiser changes and prepare your channel. YouTube advertiser changes: Manual reviews One of the significant YouTube advertiser changes announced was the introduction of manual reviews for videos included […].

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Dan Heath On The Power Of Moments - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #601 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. The Heath Brothers (Chip and Dan) write some of the most compelling business books that that world has ever read. To this day, Made To Stick remains a staple and masterclass in how a brand can (and should) tell a better story. From the massive success of that book to Switch (all about change) and then Decisive (all about how to make better choices). their books are just so powerful.

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A Comprehensive Guide to Instagram Influencer Marketing

Convince & Convert

If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why Use Instagram for Influencer Marketing?

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9 Key Ingredients for Creating the Perfect Sales Page

ProBlogger

If you’ve created one of these 7 types of products to sell on your blog , or you’re going to start offering a service to your readers, then you need a sales page. The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it in the navigation menu, from an ad on your sidebar, from your social media accounts, and from guest posts.