Waxing UnLyrical

SEPTEMBER 24, 2021

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. So I decided to write a post about my experience, and what you should take into account if you’re considering enrolling.

Analytics 246

Analytics Questions Class Data 246

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. Note that this change is still rolling out (I don’t have it yet, but we’ve confirmed it happening for some).

Facebook 212

Facebook API Advertising Conversation 212

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right? After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service.

Social Media 175

Social Media Tools Sentiment Price 175

Social Media Today

SEPTEMBER 18, 2021

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218

UGC Loyalty Survey Brands 218

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? Games of chance have been around for ages and over the years their popularity has continued. However, running a sweepstakes just for the sake of running one, isn’t always in a brand’s best interest, unless done properly. .

Social Media 186

Social Media How To Guidelines UGC 186

Jon Loomer

SEPTEMBER 22, 2021

You may want to create a Facebook ad campaign that has the goal of driving phone calls. There are many applications for this, but examples include calling in an order or making a call to discuss services with a salesperson. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. In this post, let’s discuss how these are different from Call Ads, and how you can set up your own Call Extension Facebook Ad today.

How To 205

How To Facebook Applications Feed 205

Social Media Today

SEPTEMBER 23, 2021

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

Feed 217

Feed Feedly News Guidelines 217

Ignite Social Media

SEPTEMBER 22, 2021

Where to Start. Start at the very beginning. Assess why is the brand on social media in the first place? Why have they chosen these channels? We like to start with people first, so we want to make sure that the brand is reaching people and communicating with people. We also know that no brand is alike in terms of the customer’s path to purchase or path to conversion.

Social Media 172

Social Media Tips Retail Metrics 172

Audiense

SEPTEMBER 22, 2021

Looking for that perfect formula to create tweets that will get retweeted? Look no further. A good rule of thumb when writing tweets that will get retweeted is to make them interesting and relevant for your followers. We’ve got 22 simple tips and tricks to help craft expert tweets that should result in more retweets and better engagement from your Twitter followers.

How To 157

How To Tips Engagement Twitter 157

Hootsuite

SEPTEMBER 21, 2021

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Writing these descriptions is an important part of your overall YouTube strategy.

YouTube 145

YouTube Tips HootSuite Metadata 145

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

SEPTEMBER 20, 2021

The latest 'News Consumption Across Social Media' report from Pew Research highlights how Americans use social platforms for news content.

News 212

News Report Content YouTube 212

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead?

B2B 136

B2B Social Media Strategy LinkedIn 136

Audiense

SEPTEMBER 22, 2021

Modern day digital marketing is all about quality over quantity. At some point in their lifecycle, every business has been faced with the dilemma of turning their anonymous social media audiences into engaged online communities.

Communities 155

Communities Social Media Engagement Marketing 155

Hootsuite

SEPTEMBER 22, 2021

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. We even tried for ourselves to get shadowbanned on Instagram , with no luck. But there are many, many, many people out there who are adamant that the shadow is real, and who fear its consequences. (Wait a minute… is this the “shadow” that Ashlee Simpson was singing about ?!).

Social Media 144

Social Media Guidelines Hashtag Policies 144

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Social Media Today

SEPTEMBER 22, 2021

With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion.

Brands 214

Brands Tools Marketing 214

Sociallyin Insider Blog

SEPTEMBER 24, 2021

Viral marketing is one of the best marketing strategies. That is because it engages people's attention to the fullest. Before we dive into how to use viral marketing in the most efficient way, we first have to understand what it is.

Marketing 136

Marketing Brands Strategy Engagement 136

Audiense

SEPTEMBER 23, 2021

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Hosting 148

Hosting Research Industry Data 148

Hootsuite

SEPTEMBER 23, 2021

Okay, it’s official: you can’t ignore TikTok anymore. It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. This isn’t a fad — it’s a social media phenomenon. And it’s time to get on board (and finally find out who on earth Charli D’Amelio is). If you’re new to the video-sharing platform, we’ve got you covered.

How To 141

How To Privacy Trends Library 141

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

SEPTEMBER 22, 2021

The new options will enable more YouTube creators to monetize their efforts, while YouTube's also testing changes to its 'Upload' page.

YouTube 198

YouTube Comments 198

Sprout Social

SEPTEMBER 20, 2021

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags. I have to say, the headlines do grab my attention but upon further examination I’m always unimpressed.

Social Media 129

Social Media Strategy Instagram Communities 129

Audiense

SEPTEMBER 21, 2021

In Audiense, when we make updates to the platform, they might often be small-looking ones that pack a large impact, but today we’re celebrating the launch of something bigger: our new Content tab , and with it, a lot of new additions, each with great insights and actionability. Today, I want to teach you about how to get value from this updated area, and how you can put the insights to work.

Products 146

Products Content Hashtag Communities 146

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring! If you’re a marketing ops guru, have a look at our current open marketing operations position here.

B2B 123

B2B Marketing Apple Conference 123

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Social Media Today

SEPTEMBER 23, 2021

The mini-site aims to help raise awareness as to how climate-related discussion evolves via tweet, which could help to improve messaging approaches.

Sites 193

Sites Twitter 193

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If you’re familiar with the movies, you may be rightfully confused. After all, Bella’s costume design is purposefully simple. She’s meant to go unnoticed. It’s what makes a 17-going-on-107-year-old vampire falling in love with her all the more interesting.

Retail 127

Retail Trends Social Media Fashion 127

Amy Porterfield

SEPTEMBER 23, 2021

How One Woman Turned Her Personal Tragedy Into A Digital Course With A Mission For Good My student, Bevin Farrand, is setting us ALL straight when it comes to the trips we’re not taking… …the risks we’ve been avoiding… …and the life we’re not living. You see, after unexpectedly losing her husband and the love […]. The post #397: {Live Workshop} Stop Living Scared, & Start Living Fully With Bevin Farrand appeared first on Amy Porterfield | Online Marketing Expert.

Course 110

Course Marketing 110

The Realtime Report

SEPTEMBER 23, 2021

20 Years of Connecting The Nation: A National Conversation on The Digital Divide. Connected Nation (CN) is marking 20 years of service in 2021 by hosting a one-of-kind, live event that will air nationally from three US cities on Wednesday, November 17 from 11am to 3pm (eastern). Registration for the live event is free at cn20.org. “We have been focused on closing the Digital Divide for more than two decades, and as we move through 2021, we recognize that this is a critical time.

Conversation 91

Conversation Hosting Eventful Communities 91

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Social Media Today

SEPTEMBER 24, 2021

The new options would give users more ways to control their in-app experience, and avoid unwanted interactions.

Twitter 217

Twitter 217

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Rather than resist change, the most strategic teams consider this an opportunity—using insights from social to understand the untapped potential of campaigns, extending their relevance and maximizing their impact.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Hootsuite

SEPTEMBER 21, 2021

Word of mouth is incredibly influential. In fact, 74% of consumers say word of mouth is a key factor when it comes to making purchasing decisions. This is even more so true for generation Z and millennials. 63% say they trust what influencers say about brands more than what brands say about themselves in their advertising. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers

Survey 105

Survey Loyalty Template Templates 105

Forbes Social Media

SEPTEMBER 23, 2021

In light of recent scrutiny on its internal practices, Facebook reiterated its content guidelines Thursday, saying it reduces the reach of posts containing clickbait, misinformation, “low quality” video and links to untrustworthy news articles.

Guidelines 100

Guidelines Content Facebook News 100

Social Media Today

SEPTEMBER 23, 2021

The option could help Clubhouse facilitate new use cases, and solidify its place in the broader social media landscape.

Groups 209

Groups Groups Social Media 209