Jon Loomer
AUGUST 30, 2023
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
Social Media Today
AUGUST 30, 2023
The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.
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Audiense
AUGUST 9, 2023
Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.
Ignite Social Media
AUGUST 14, 2023
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.
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Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Forbes Social Media
AUGUST 30, 2023
This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
Amy Porterfield
AUGUST 31, 2023
Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.
WebInKnow
AUGUST 7, 2023
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.
ProBlogger
AUGUST 30, 2023
The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
AUGUST 11, 2023
A number of different verified accounts on Twitter, now officially known as X, insist space lasers are actually creating the fires in Maui—a ridiculous conspiracy theory.
Jon Loomer
AUGUST 28, 2023
With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
Tweaklibrary
AUGUST 30, 2023
Have you ever missed an important text message because your iPhone didn’t notify you? Or have you ever wondered why your friends or family didn’t reply to your texts, only to find out later that they never received them? If you have experienced these frustrating situations, you are not alone. Many iPhone users have reported problems with not receiving texts from other devices, especially Android phones.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
AUGUST 23, 2023
If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy.
Sprout Social
AUGUST 30, 2023
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.
Forbes Social Media
AUGUST 3, 2023
Former employees of The Knot accused the wedding giant of defrauding investors and advertisers to land a $1 billion sale. Forbes found some troubling practices remain.
Social Media Today
AUGUST 22, 2023
An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.
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Social Media Today
AUGUST 23, 2023
The move to shut down Storefront, which links to third-party hosting sites, reflects TikTok’s ongoing search for the best approach to in-stream shopping.
Social Media Today
AUGUST 29, 2023
Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.
Social Media Today
AUGUST 22, 2023
With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.
Social Media Today
AUGUST 31, 2023
This could be a big step towards addressing representation concerns in AI tools.
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Social Media Today
AUGUST 30, 2023
The report looks at what consumers expect from brands, and how to drive enhanced loyalty.
Social Media Today
AUGUST 31, 2023
Usage regulations around data use for generative AI are set to become a bigger focus.
Social Media Today
AUGUST 30, 2023
The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.
Social Media Today
AUGUST 30, 2023
YouTube will now let more creators access monetization tools in the app.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
AUGUST 30, 2023
TikTok's Effect House is a key link to the evolving opportunities of AR.
Social Media Today
AUGUST 29, 2023
YouTube's looking to help creators avoid channel strikes, which can lead to removal from the app.
Social Media Today
AUGUST 29, 2023
The Community Notes experiment has been a key beneficiary of Elon Musk's faster-moving approach.
Social Media Today
AUGUST 15, 2023
While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.
Social Media Today
AUGUST 15, 2023
While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.
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