August, 2023

article thumbnail

10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.

Marketing 245
article thumbnail

How Advantage+ Audience Works

Jon Loomer

Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.

Campaign 175
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TikTok Outlines Enhanced Transparency Measures, in Compliance with EU DSA Regulations

Social Media Today

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

Brands 176
article thumbnail

When You Should (and Should Not) Hire a Social Media Marketing Agency

Ignite Social Media

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Salud! How agencies are working with the drinks industry to reach a new generation of consumers

Audiense

Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.

Industry 148
article thumbnail

Social Media Lead Generation: How to Use Oktopost’s Integrations with CRMs and MAPs

Oktopost

Before the can opener was invented – almost 50 years after the invention of the can – it was really hard to finagle your way into canned goods. Before the invention of sliced bread, making a good sandwich was a real chore. And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least.

More Trending

article thumbnail

Create a Traffic Campaign with Instagram Profile Conversion Location

Jon Loomer

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.

Instagram 144
article thumbnail

X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

Social Media Today

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

article thumbnail

#603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary

Amy Porterfield

Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch

Buffer Social

When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.

YouTube 103
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

What is Lemon8? TikTok’s Sister App Explained

Hootsuite

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started.

article thumbnail

Social media employee training: A playbook to get everyone involved in extending your brand

Sprout Social

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.

article thumbnail

X Lifts Ban On Political Ads

Forbes Social Media

This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.

Company 100
article thumbnail

X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

Social Media Today

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

#602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield)

Amy Porterfield

Listen on… Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough […] The post #602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) appeared first on Amy Porterfield | Online Marketing Expert.

Course 98
article thumbnail

How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.

article thumbnail

How To Save Time and Avoid Issues With Facebook Auto Reply

Hootsuite

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. Automated responses on Facebook don’t just keep your customers informed and satisfied. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Below, we’ll go over what Facebook auto reply is, how and when to automate your Facebook messages, and how to set up instant replies directly on Messenger or through a uni

article thumbnail

7 Tips for Busy Bloggers on Finding Time to Blog

ProBlogger

The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other

Blogger 51
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Conspiracy Theorists Go Viral With Claim Space Lasers Are To Blame For Hawaii Fires

Forbes Social Media

A number of different verified accounts on Twitter, now officially known as X, insist space lasers are actually creating the fires in Maui—a ridiculous conspiracy theory.

Twitter 98
article thumbnail

Meta Outlines its Evolving Security Efforts as it Tackles Two of the Largest-Ever Online Influence Operations

Social Media Today

Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.

article thumbnail

#599: How To Use AI To Expand Your Online Course Topic

Amy Porterfield

Listen on… How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all – how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed, […] The post #599: How To Use AI To Expand Your Online Course Topic appeared first on Amy Porterfield | Online Marketing Expert.

Course 98
article thumbnail

New Report Provides Insights into How to Drive Customer Loyalty Amid Connective Shifts

Social Media Today

The report looks at what consumers expect from brands, and how to drive enhanced loyalty.

Loyalty 186
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Meta Launches New FACET Dataset to Address Cultural Bias in AI Tools

Social Media Today

This could be a big step towards addressing representation concerns in AI tools.

Tools 194
article thumbnail

Meta Provides Explicit Controls for Users to Remove Their Data from Generative AI Training Sets

Social Media Today

Usage regulations around data use for generative AI are set to become a bigger focus.

Data 189
article thumbnail

EU Users Can Soon Opt Out of Algorithmic Sorting on Facebook and Instagram

Social Media Today

An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.

Instagram 147
article thumbnail

TikTok Pushes Retailers to Adopt Native Shopping Elements

Social Media Today

The move to shut down Storefront, which links to third-party hosting sites, reflects TikTok’s ongoing search for the best approach to in-stream shopping.

Retail 137
article thumbnail

TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations

Social Media Today

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

Brands 134
article thumbnail

YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options

Social Media Today

YouTube will now let more creators access monetization tools in the app.

YouTube 195
article thumbnail

TikTok’s AR Effect House Comes Out of Beta Mode, Expanding Creator Opportunities

Social Media Today

TikTok's Effect House is a key link to the evolving opportunities of AR.

190
190
article thumbnail

TikTok Adds New Way for Advertisers to Display Ads in Search Queries

Social Media Today

With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.

article thumbnail

YouTube Launches New Education-Based Approach to Policy Violations

Social Media Today

YouTube's looking to help creators avoid channel strikes, which can lead to removal from the app.

YouTube 166
article thumbnail

X Adds More Refinements to Community Notes, Which is Becoming a More Viable Moderation Tool

Social Media Today

The Community Notes experiment has been a key beneficiary of Elon Musk's faster-moving approach.