Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.
Jon Loomer
AUGUST 30, 2023
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
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Social Media Today
AUGUST 30, 2023
The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.
Ignite Social Media
AUGUST 14, 2023
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.
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A beginner's guide to social media automation tools and getting automation right.
Audiense
AUGUST 9, 2023
Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.
Oktopost
AUGUST 15, 2023
Before the can opener was invented – almost 50 years after the invention of the can – it was really hard to finagle your way into canned goods. Before the invention of sliced bread, making a good sandwich was a real chore. And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
AUGUST 28, 2023
With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
Amy Porterfield
AUGUST 31, 2023
Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.
Buffer Social
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Hootsuite
AUGUST 30, 2023
You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started.
Sprout Social
AUGUST 30, 2023
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.
Forbes Social Media
AUGUST 30, 2023
This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Amy Porterfield
AUGUST 29, 2023
Listen on… Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough […] The post #602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) appeared first on Amy Porterfield | Online Marketing Expert.
Buffer Social
AUGUST 29, 2023
The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.
Hootsuite
AUGUST 29, 2023
Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. Automated responses on Facebook don’t just keep your customers informed and satisfied. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Below, we’ll go over what Facebook auto reply is, how and when to automate your Facebook messages, and how to set up instant replies directly on Messenger or through a uni
ProBlogger
AUGUST 30, 2023
The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
AUGUST 11, 2023
A number of different verified accounts on Twitter, now officially known as X, insist space lasers are actually creating the fires in Maui—a ridiculous conspiracy theory.
Social Media Today
AUGUST 29, 2023
Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.
Amy Porterfield
AUGUST 17, 2023
Listen on… How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all – how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed, […] The post #599: How To Use AI To Expand Your Online Course Topic appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
AUGUST 30, 2023
The report looks at what consumers expect from brands, and how to drive enhanced loyalty.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
AUGUST 31, 2023
This could be a big step towards addressing representation concerns in AI tools.
Social Media Today
AUGUST 31, 2023
Usage regulations around data use for generative AI are set to become a bigger focus.
Social Media Today
AUGUST 22, 2023
An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.
Social Media Today
AUGUST 23, 2023
The move to shut down Storefront, which links to third-party hosting sites, reflects TikTok’s ongoing search for the best approach to in-stream shopping.
Social Media Today
AUGUST 30, 2023
The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.
Social Media Today
AUGUST 30, 2023
YouTube will now let more creators access monetization tools in the app.
Social Media Today
AUGUST 30, 2023
TikTok's Effect House is a key link to the evolving opportunities of AR.
Social Media Today
AUGUST 22, 2023
With TikTok a growing destination for product discovery, marketers should welcome the simplified way to display in-feed ads in related Search queries.
Social Media Today
AUGUST 29, 2023
YouTube's looking to help creators avoid channel strikes, which can lead to removal from the app.
Social Media Today
AUGUST 29, 2023
The Community Notes experiment has been a key beneficiary of Elon Musk's faster-moving approach.
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