Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.
Social Media Today
AUGUST 28, 2023
Some new content creation and engagement options on IG.
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Jon Loomer
AUGUST 30, 2023
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
Audiense
AUGUST 9, 2023
Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Ignite Social Media
AUGUST 14, 2023
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.
Sprout Social
AUGUST 30, 2023
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
AUGUST 30, 2023
Has the opportunity for Threads already passed?
Jon Loomer
AUGUST 28, 2023
With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.
Jenn's Trends
AUGUST 30, 2023
Here’s the thing, when Meta says do something, you should do it. Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there!
Ignite Social Media
AUGUST 2, 2023
Generated by Dall-e AI Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT taking over everywhere. Suddenly, people from all industries are truly seeing how powerful this technology is.
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Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
The Social Media Hat
AUGUST 21, 2023
Partnership Unpacked, Episode 35, with Bob Cargill The post Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill appeared first on The Social Media Hat.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
Jon Loomer
AUGUST 23, 2023
One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Are you getting good results? Great results? Terrible results? Of course, you can’t just compare your results to all other advertisers. Factors like country, objective, and industry all matter. You need better context. You might not know this, but such information is available.
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A beginner's guide to social media automation tools and getting automation right.
Buffer Social
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Social Media Strategies Summit
AUGUST 17, 2023
As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals.
Hootsuite
AUGUST 30, 2023
You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. This article will teach you all about what the app is, if it’s worth investing any time into, and how you can start using it for business. Let’s get started.
The Social Media Hat
AUGUST 7, 2023
Partnership Unpacked, Episode 33, with Jeff Fransen The post Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen appeared first on The Social Media Hat.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Social Media Today
AUGUST 30, 2023
Wow, what a surprise this is.
Jon Loomer
AUGUST 21, 2023
Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. You have a system. You think that the way that you set up campaigns is special. This is your secret sauce and what makes you valuable. You will protect it, even from your client’s eyes. Stop it. Your basic campaign setup does not make you unique.
Buffer Social
AUGUST 29, 2023
The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.
Oktopost
AUGUST 15, 2023
Before the can opener was invented – almost 50 years after the invention of the can – it was really hard to finagle your way into canned goods. Before the invention of sliced bread, making a good sandwich was a real chore. And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Hootsuite
AUGUST 29, 2023
Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. Automated responses on Facebook don’t just keep your customers informed and satisfied. They also ensure that nothing slips through the cracks and that your team is in the loop with every social interaction. Below, we’ll go over what Facebook auto reply is, how and when to automate your Facebook messages, and how to set up instant replies directly on Messenger or through a uni
The Social Media Hat
AUGUST 28, 2023
Partnership Unpacked, Episode 36, with Krishna Subramanian The post The Latest Developments In Influencer Marketing w/ Krishna Subramanian appeared first on The Social Media Hat.
Social Media Today
AUGUST 30, 2023
YouTube will now let more creators access monetization tools in the app.
Jon Loomer
AUGUST 16, 2023
There are many different ways you can create a split test using Meta’s built-in testing tools. In this post, we’re going to walk through creating an A/B Test within the Experiments section. This will allow you to test two or more campaign groups, campaigns, or ad sets against one another in a controlled environment to determine which performs best based on a single variable.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Forbes Social Media
AUGUST 30, 2023
This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.
Buffer Social
AUGUST 30, 2023
Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose.
Amy Porterfield
AUGUST 31, 2023
Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
AUGUST 14, 2023
Partnership Unpacked, Episode 34, with Tom Armitage The post How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage appeared first on The Social Media Hat.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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