August, 2023

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.

Marketing 246
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How Advantage+ Audience Works

Jon Loomer

Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.

Cost 186
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The Latest Developments In Influencer Marketing w/ Krishna Subramanian

The Social Media Hat

Partnership Unpacked, Episode 36, with Krishna Subramanian The post The Latest Developments In Influencer Marketing w/ Krishna Subramanian appeared first on The Social Media Hat.

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When You Should (and Should Not) Hire a Social Media Marketing Agency

Ignite Social Media

Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Salud! How agencies are working with the drinks industry to reach a new generation of consumers

Audiense

Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.

Industry 148
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TikTok Outlines Enhanced Transparency Measures, in Compliance with EU DSA Regulations

Social Media Today

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

Data 175

More Trending

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Create a Traffic Campaign with Instagram Profile Conversion Location

Jon Loomer

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.

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Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill

The Social Media Hat

Partnership Unpacked, Episode 35, with Bob Cargill The post Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill appeared first on The Social Media Hat.

Brands 148
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Generative AI for Social Media Marketing: What Are the Opportunities and Limits?

Ignite Social Media

Generated by Dall-e AI Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT taking over everywhere. Suddenly, people from all industries are truly seeing how powerful this technology is.

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X Lifts Ban On Political Ads

Forbes Social Media

This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.

Company 112
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

Social Media Today

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

Video 193
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Social media employee training: A playbook to get everyone involved in extending your brand

Sprout Social

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.

Training 106
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Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Below, I’ve collected cornerstone links and resources that will help establish a solid knowledge foundation. Ads Terminology 1. RESOURCE: Meta Ads Glossary The Ads Glossary contains more than 100 important terms.

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Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen

The Social Media Hat

Partnership Unpacked, Episode 33, with Jeff Fransen The post Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen appeared first on The Social Media Hat.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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#603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary

Amy Porterfield

Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.

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This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch

Buffer Social

When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.

YouTube 97
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X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

Social Media Today

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

Video 192
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Are AI Companies Going The Way of Enron?

WebInKnow

The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.

Company 98
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Meta Ads Benchmarking for Personalized Insights on Performance

Jon Loomer

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Are you getting good results? Great results? Terrible results? Of course, you can’t just compare your results to all other advertisers. Factors like country, objective, and industry all matter. You need better context. You might not know this, but such information is available.

API 146
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How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage

The Social Media Hat

Partnership Unpacked, Episode 34, with Tom Armitage The post How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage appeared first on The Social Media Hat.

Company 147
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As TikTok Ban Looms, ByteDance Battles Oracle For Control Of Its Algorithm

Forbes Social Media

Under a draft agreement between ByteDance and CFIUS, Oracle would be TikTok’s partner — and a government proctor. But stuck in limbo, the companies’ relationship has soured.

Company 97
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#599: How To Use AI To Expand Your Online Course Topic

Amy Porterfield

Listen on… How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all – how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed, […] The post #599: How To Use AI To Expand Your Online Course Topic appeared first on Amy Porterfield | Online Marketing Expert.

Course 96
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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EU Users Can Soon Opt Out of Algorithmic Sorting on Facebook and Instagram

Social Media Today

An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.

Instagram 147
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7 Tips for Busy Bloggers on Finding Time to Blog

ProBlogger

The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with. Whether you are just starting out and blogging as a hobby, blogging as a part time job while juggling work, home, and a social life or even blogging as a full time business amidst other

Blogger 51
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The Ultimate Guide to Meta Ads Targeting

Jon Loomer

Which group of people should you target with your Meta ads? Targeting could be the difference between your ads succeeding and failing. Of course, you can overthink this, too. You can spend a lot of time trying to find the perfect audience when, in reality, it may have been best to go as broad as possible. You have a whole bunch of options available to you.

API 145
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Why Your iPhone Is Not Receiving Texts and How to Fix It

Tweaklibrary

Have you ever missed an important text message because your iPhone didn’t notify you? Or have you ever wondered why your friends or family didn’t reply to your texts, only to find out later that they never received them? If you have experienced these frustrating situations, you are not alone. Many iPhone users have reported problems with not receiving texts from other devices, especially Android phones.

iPhone 21
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Conspiracy Theorists Go Viral With Claim Space Lasers Are To Blame For Hawaii Fires

Forbes Social Media

A number of different verified accounts on Twitter, now officially known as X, insist space lasers are actually creating the fires in Maui—a ridiculous conspiracy theory.

Twitter 98
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Social Media Lead Generation: How to Use Oktopost’s Integrations with CRMs and MAPs

Oktopost

Before the can opener was invented – almost 50 years after the invention of the can – it was really hard to finagle your way into canned goods. Before the invention of sliced bread, making a good sandwich was a real chore. And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least.

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Meta Outlines its Evolving Security Efforts as it Tackles Two of the Largest-Ever Online Influence Operations

Social Media Today

Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.

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Facebook Hashtags: Free Hashtag Tool + 70 Ideas

Hootsuite

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. No problem – it can be our little secret! If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy.

Hashtag 98
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Meta Ads Lookalike Audiences: A Complete Guide

Jon Loomer

If you’re looking to reach a cold audience of people who are likely to act on your Meta ads, a good place to start is with a lookalike audience. Sure, you could experiment with interests and behaviors, but that’s always a bit of a guess. The nice thing about lookalike audiences is that they are modeled after people who may be your current customers.

Eventful 144