Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? Is there a high-performing tactic, channel, or platform you’re not currently using? How are external trends and events going to affect your broader marketing strategy? Figuring that stuff out can be tough.
Jon Loomer
AUGUST 30, 2023
Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. It will sound eerily similar to the other Advantage audience expansion products. There are some important differences. Let’s take a detailed look at what Advantage+ Audience is, how it works, how to set it up, and my expectations for the future of Meta ads targeting.
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The Social Media Hat
AUGUST 28, 2023
Partnership Unpacked, Episode 36, with Krishna Subramanian The post The Latest Developments In Influencer Marketing w/ Krishna Subramanian appeared first on The Social Media Hat.
Audiense
AUGUST 9, 2023
Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Ignite Social Media
AUGUST 14, 2023
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency.
Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
AUGUST 9, 2023
Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Below, I’ve collected cornerstone links and resources that will help establish a solid knowledge foundation. Ads Terminology 1. RESOURCE: Meta Ads Glossary The Ads Glossary contains more than 100 important terms.
The Social Media Hat
AUGUST 21, 2023
Partnership Unpacked, Episode 35, with Bob Cargill The post Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill appeared first on The Social Media Hat.
Sprout Social
AUGUST 31, 2023
What would your boss say if you proposed taking a month off of social media? At L.L.Bean, the answer was yes. Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees.
Ignite Social Media
AUGUST 2, 2023
Generated by Dall-e AI Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT taking over everywhere. Suddenly, people from all industries are truly seeing how powerful this technology is.
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Social Media Today
AUGUST 31, 2023
X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.
Forbes Social Media
AUGUST 30, 2023
This latest move will, CEO Elon Musk presumably hopes, help to reverse the decline in the company's ad revenues, which have plummeted since he took over the company.
Jon Loomer
AUGUST 28, 2023
With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. Ad delivery is optimized for Instagram Profile Visits only, so the algorithm isn’t focused on increasing your followers or driving any other actions (like Shop visits) on your profile.
The Social Media Hat
AUGUST 7, 2023
Partnership Unpacked, Episode 33, with Jeff Fransen The post Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen appeared first on The Social Media Hat.
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A beginner's guide to social media automation tools and getting automation right.
Amy Porterfield
AUGUST 31, 2023
Listen on… Pull out your smartphone: Easy ways to boost digital course sales with video (with Nicole Burke) Ever wonder what the big deal is about using video […] The post #603: Use Your Smart Phone To Boost Your Digital Course Sales With Nicole Burke Of Gardenary appeared first on Amy Porterfield | Online Marketing Expert.
WebInKnow
AUGUST 7, 2023
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.
Social Media Today
AUGUST 30, 2023
The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.
Buffer Social
AUGUST 31, 2023
When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than 22,000 subscribers. In the process, she learned how to grow on YouTube and gained an appreciation for the medium. But NFTs and the broader web3 space weren’t Aprilynne’s topic of choice.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
Jon Loomer
AUGUST 23, 2023
One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Are you getting good results? Great results? Terrible results? Of course, you can’t just compare your results to all other advertisers. Factors like country, objective, and industry all matter. You need better context. You might not know this, but such information is available.
The Social Media Hat
AUGUST 14, 2023
Partnership Unpacked, Episode 34, with Tom Armitage The post How This SaaS Company Navigates AI and Partnerships w/ Tom Armitage appeared first on The Social Media Hat.
Amy Porterfield
AUGUST 17, 2023
Listen on… How to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all – how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed, […] The post #599: How To Use AI To Expand Your Online Course Topic appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
AUGUST 24, 2023
Under a draft agreement between ByteDance and CFIUS, Oracle would be TikTok’s partner — and a government proctor. But stuck in limbo, the companies’ relationship has soured.
Advertiser: Paycor
Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!
Social Media Today
AUGUST 29, 2023
Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.
Hootsuite
AUGUST 16, 2023
In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. Without the right tools, you’re bound to get lost at sea. That’s why we’ve journeyed far and wide to bring you this list.
Jon Loomer
AUGUST 2, 2023
Which group of people should you target with your Meta ads? Targeting could be the difference between your ads succeeding and failing. Of course, you can overthink this, too. You can spend a lot of time trying to find the perfect audience when, in reality, it may have been best to go as broad as possible. You have a whole bunch of options available to you.
Sprout Social
AUGUST 8, 2023
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor.
Advertiser: Paycor
Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!
Amy Porterfield
AUGUST 29, 2023
Listen on… Small list, big Revenue: Jan Ditchfield's path to digital course success Ever found yourself thinking you don't have enough time, money, credibility, or a large enough […] The post #602: Myth Busters Series: “My Email List Is Too Small To Launch My Digital Course” (Ft. Jan Ditchfield) appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
AUGUST 11, 2023
A number of different verified accounts on Twitter, now officially known as X, insist space lasers are actually creating the fires in Maui—a ridiculous conspiracy theory.
Social Media Today
AUGUST 31, 2023
Usage regulations around data use for generative AI are set to become a bigger focus.
Hootsuite
AUGUST 9, 2023
At this point, you’ve heard it all about AI. AI can help you write better. AI can help you create faster. But can it help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. And with tools like ChatGPT making AI accessible and user-friendly, it’s worth checking out for writing captions.
Advertiser: Paycor
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
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