February, 2021

What Is Off-Page SEO?

The Realtime Report

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO.

SEO 176

Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Social Media Today

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns

Insiders

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers.

B2B 217

12 best social media listening tools for tracking brand mentions

Awario

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

Tools 149

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Clubhouse: What Is It and Why Should You Care About It?

agora pulse

Bonus Material: FREE “Best Practices for Clubhouse” Checklist. Clubhouse, Clubhouse, Clubhouse. Everyone’s mentioning the new social platform. Here’s the scoop on what it is, why it matters, and best practices for the Clubhouse app. It’s undeniable.

More Trending

Everything You Need to Know About Pet Franchising

The Realtime Report

Everything You Need to Know About Pet Franchising. Modern Brits as well as people across USA are more besotted with their pets than ever.

Twitter Adds First Visual Tools in Fleets with Stickers and 'Twemojis'

Social Media Today

Twitter's added some new visual additions for Fleets, with 'Twemoji' stickers

Tools 171

How to Use Content Marketing for Brand Storytelling

Audiense

Every great brand has a compelling story behind it. If you want people to remember your brand and stand behind it, you need to tell better stories. And according to Jessica Gioglio , “you have to be an evangelist for the product” to tell captivating stories about it. Audience Intelligence

Brands 137

7 Questions to Ask Before Connecting With Your Audience on Social Media

Socialized

Social Media is a jungle of millions of people who are ready to connect to you. But as a business organization, you must be aware of the audience you are connecting to have a well-maintained relationship.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

Visually SM

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond.

6 Ways Social Media Marketing Has Evolved 1 Year into the COVID-19 Lockdown

Ignite Social Media

We’re rapidly approaching the 1-year anniversary of statewide lockdowns across the nation due to the coronavirus pandemic. As a result, many of us spent a large portion of that time (and some of us still are) working from home, remote learning, Zooming, and more.

10 New Ways to Use Social Media to Gain New Consumers

Awario

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers

Twitter's Working on a New 'Safety Mode' to Limit the Impact of On-Platform Abuse

Social Media Today

Twitter's looking to add a new option which would automatically block trolls in your mentions

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Audience Behind Clubhouse & Social Audio Apps

Audiense

The hype behind social audio is just getting started. With a $1B valuation and 8M downloads to date, Clubhouse is the early leader and dominating headlines along the way. Audience Intelligence

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6 Tips for Managing Negative Chatter on Social Media

Socialized

Negative chatter in social media leads to severe impact or damage on a brand or a person. It is crucial to understand how to manage one’s social media account and not get affected by it. We live in a world where people post their reckless opinions without giving it a thought.

Tips 130

How to Repurpose Your Podcast Starting Right Now

agora pulse

Bonus: FREE “How to Get More Instagram Followers” Checklist. Your podcast’s publishing and shared to all your channels. Think the job’s done? Not just yet! You’ll want to repurpose your podcast, too.

How To 126

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves.

CPA 130

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Understanding social media influence on B2B purchase decisions

Awario

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

B2B 124

Twitter Outlines Growth and Product Strategies in Analyst Overview

Social Media Today

Twitter has outlined its growth strategy in its latest Analyst Day overview for shareholders

The power of audience affinities and its actionability to drive brands forward

Audiense

A marketer’s key responsibility is to understand what people are feeling, and to create campaigns that will cater to that feeling or need. Successful campaigns can result in brand loyalty, where a consumer will choose that brand over others, creating a long-lasting relationship.

10 Content Ideas for Musicians to Get More Fans on Social Media

Socialized

Social media has proven the greatest asset to increase followers. It’s challenging to connect with more followers, due to the confusion of what type of content to post or upload.

Meme 130

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Use Instagram to Make Your Podcast Super-Popular

agora pulse

Bonus: FREE “How to Get More Instagram Followers” Checklist. Want to get more listeners for your podcast? Check out these tips on how to promote your podcast on Instagram and grab more viewers and engagement.

Core Values Are Stupid Until They’re Not

Ignite Social Media

This article was originally published on Inc. Masters on February 8, 2021. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media.

Examples of Valentine’s Day campaigns any brand can learn from

Awario

For some companies, the holiday season ends at New Years. They pack away pumpkin candies, Christmas trees, Santa Clauses, breath in, breath out, and get back to normal, everyday marketing.

New Report Looks at the Rising Influence of Online Communities

Social Media Today

Facebook has worked with researchers from The Governance Lab at NYU to provide new insights into the importance of online communities

Improving SEO performance using audience intelligence

Audiense

With constant algorithm updates, SEO has undergone a massive evolution over the years. Now you can no longer resort to black hat and gray hat approaches that involve getting tons of links from low-quality sites to boost your page ranking. Audience Intelligence

SEO 122

The Ultimate Guide to Social Media Listening

Socialized

Your consumers’ understanding of the growth, situation, and promotion have a real impact on customer service. Social listening is an excellent means of understanding. Social media is a breathing body.

How to Tackle Instagram’s Biggest Marketing Challenge and Create a Winning Strategy

agora pulse

Bonus Materials: FREE Instagram Strategy Guide. What are your Instagram marketing challenges this year? Here’s a look at one of the biggest ones and ideas for overcoming it. Ali Mirza is the CEO and founder of iSocialYou , a digital marketing agency based in Dallas, Texas.

How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.