February, 2021

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What Is Off-Page SEO?

The Realtime Report

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO. The first is called on-page SEO, where you focus on researching keywords and producing high-quality content with links, images, and videos.

SEO 219
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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. And more than likely, the primary factor behind that confusion and frustration is iOS 14. Look, I get it. We’re in a period of unknown right now. As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident,

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Facebook Will Block News Content in Australia in Response to New Media Bargaining Laws

Social Media Today

Facebook says that Australian users will now be restricted from sharing news content in response to the Australian Government's new media bargaining laws.

News 214
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Facebook Pages Redesign; What Brands Should Expect

Ignite Social Media

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can expect to roll out over the coming months, mainly a new layout, the removal of Page ‘likes’, and new options for management of the Page. Here’s a breakdown of what you need to know and how to prepare.

Brands 184
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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10 New Ways to Use Social Media to Gain New Consumers

Awario

In this article our guest writer, Kristen Matthews, covers 10 most efficient social media strategies that would help social meada customers to bring more customers,

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Clubhouse: What Is It and Why Should You Care About It?

agora pulse

Bonus Material: FREE “Best Practices for Clubhouse” Checklist. Clubhouse, Clubhouse, Clubhouse. Everyone’s mentioning the new social platform. Here’s the scoop on what it is, why it matters, and best practices for the Clubhouse app. It’s undeniable. Clubhouse is the latest social platform that’s exploding in 2021. . Since March 2020, Clubhouse has grown to have a very diverse user base of 6 million members.

More Trending

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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

If Facebook is right, we’re in the process of entering a very different online world. Privacy as the goal, advertising will suddenly seem very “different” to users. Will they like what they see? When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 160
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Facebook Responds to First Rulings from its New Oversight Board

Social Media Today

In what could be a significant turning point for social media moderation, Facebook has responded to the initial rulings from the new Oversight Board.

Facebook 218
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6 Ways Social Media Marketing Has Evolved 1 Year into the COVID-19 Lockdown

Ignite Social Media

We’re rapidly approaching the 1-year anniversary of statewide lockdowns across the nation due to the coronavirus pandemic. As a result, many of us spent a large portion of that time (and some of us still are) working from home, remote learning, Zooming, and more. In addition to the changes we’ve made in our personal lives, many of our professional lives have also changed as different industries cope with the pandemic.

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12 best social media listening tools for tracking brand mentions

Awario

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

Tools 158
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Common Social Media Questions and Answers All Marketers Should Know

Hootsuite

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day? Can social media really be a full-time job?

Questions 141
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The Audience Behind Clubhouse & Social Audio Apps

Audiense

The hype behind social audio is just getting started. With a $1B valuation and 8M downloads to date, Clubhouse is the early leader and dominating headlines along the way.

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.

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Would People Pay to Read Your Tweets? Considering the Potential of 'Super Followers' on Twitter

Social Media Today

Twitter is developing a new tweet subscriber option, but people thinking they can make it rich by doing what they always have may need to re-assess.

Twitter 218
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Core Values Are Stupid Until They’re Not

Ignite Social Media

This article was originally published on Inc. Masters on February 8, 2021. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. At the time, we had been functioning well and growing regularly, and my prior experience with crafting such statements was not positive. I think I visibly rolled my eyes.

Committee 155
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A Marketer’s Secret Weapon to Optimizing the Customer Journey with Michelle Huff

Oktopost

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B 127
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. The main problem is that there are so many Hootsuite hacks it’s hard to know where to start. For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out.

HootSuite 140
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5 Ways to Spread Positivity on Social Media

Likeable

At Likeable, our mission is to create a more likeable world. For over a decade, we’ve been doing that by helping brands create smart, fast, and likeable social media content. But we also know that social media is about much more than branded content—it’s a set of tools that were designed to bring humans together. And throughout the past year of quarantining and social distancing, we’ve witnessed that more than ever.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Hack the New Reels Algorithm – According to Instagram!

Later

Instagram has announced a new version of the Instagram Reels algorithm, and it will drastically change how brands and creators use the viral video platform. The algorithm will now deprioritize Reels made in TikTok with a TikTok watermark, and favor original Reels content instead. For brands and creators, this creates a new opportunity to reach new audiences, be creative, and set themselves apart.

Instagram 130
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TikTok Publishes 2021 Content Trends Report, Highlight Rising Subjects of Audience Interest

Social Media Today

TikTok has published a new trends report, highlighting all the key topics that saw significant growth in interest on the platform throughout 2020.

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#TedFled: Ted Cruz Faces Ridicule On Social Media For Cancun Trip

Forbes Social Media

It didn't take long for the media to call out the Texas senator and his weak response as to why he opted to fly south of the border during such a crisis.

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11 Tips for writing YouTube descriptions

Sprout Social

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results.

YouTube 128
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Bonus: How To Get A Quick Cash Boost For Your Business

Amy Porterfield

What if I told you I have a few fun strategies for making a quick cash boost for your business… Would you be interested in hearing more? I thought you might be. In this episode, I share six strategies for getting a nice little cash injection for your business. I recently went live in my […]. The post Bonus: How To Get A Quick Cash Boost For Your Business appeared first on Amy Porterfield | Online Marketing Expert.

How To 119
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Best MP4 to DVD Conversion Program

BeingOptimist

MP4 is a renowned video format and compatible with the maximum types of advanced gadgets. Outdated home DVD players do not accept MP4 movies. You have to focus on how to burn MP4 to DVD with the appropriate mp4 to DVD conversion program right now. You can research the basics and modern aspects of the tools designed to convert MP4 to DVD. The following details explain to you some of these tools suggested by happy users.

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How to Start a Side Hustle on Instagram

Later

Wondering how to start a side hustle on Instagram? Spoiler alert: it takes a bit of hard work. However, with the right strategy, you can build a thriving community and drive those all-important sales, while still holding down a full-time job. In this blog post, we’re sharing the most important steps to get your side hustle off the ground — along with several noteworthy tips from successful side hustle entrepreneurs.

Instagram 112
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Twitter Announces the Winners of its #BrandBowl for Best Super Bowl Tie-In Campaigns

Social Media Today

Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories.

Campaign 217
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Clubhouse: The Hot New Social Network Has Big Privacy Problems

Forbes Social Media

Clubhouse is the hot new social network of 2021, but privacy advocates have big concerns over what it's doing with members' - and even non-members' - data.

Privacy 131
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10 social media reports to help showcase your expertise in 2021

Sprout Social

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates.

Report 126
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#360: How To Use Content & Storytelling To Grow Your Business With Aprille Franks

Amy Porterfield

One of the most powerful ways to connect to your audience… stories! Holy cow! This episode was *fire*! (Do I have your attention? Good, read on!) I invited Aprille Franks on, master community builder and launch strategist, to give you a step-by-step process for identifying powerful stories to use in your business (think: copywriting, social […].

Content 112
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9 Best Malwarebytes Alternatives for Windows (2021)

Tweaklibrary

Malwarebytes is a popular Anti-Malware program thanks to its wide-range of features. However, if you happen to have a different opinion about Malwarebytes, I have accumulated the 9 Best Alternatives of Malwarebytes for Windows PC in 2021. Antivirus vs Anti-Malware. It is important to understand the difference between Antivirus and Anti-Malware software before we move on to the list of Best Malwarebytes Alternatives and I will not laud Anti-Malwares over Antiviruses for the sake of making this ar

FAQ 26
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Problem: Unable to Verify Domain to Configure Web Events

Jon Loomer

Before you’re able to configure the eight web events you’ll use for optimizing your Facebook ads, you first need to verify your domain. There’s plenty to explore here. In this post, we’ll discuss… Why you need to verify your domain. How to verify your domain. Why you may not be able to verify a domain. A possible alternative.

Eventful 211