January, 2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

5 Habits for Successful Social Media Managers in 2020

Social Media Today

To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow

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Trending Sources

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

UGC 197

How to Create Social Media Reports your Clients will Love

Socialmedia.biz

Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics.

Report 147

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

3 Evolving Social Media Trends to Embrace in 2020

Social Media Today

New technologies are changing the digital marketing landscape - here are some key advances worth noting within your strategic planning

Trends 171

5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 196

More Trending

Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers.

ROI 170

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events.

How to Use the Reach Objective for Website Remarketing

Jon Loomer

Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot.

How To 127

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

11 Ways to Grow Your Social Media Audience

Social Media Today

Building an engaged social media following takes work, but its the key to maximizing your opportunities

Instagram ads are growing

Sherrilynne Starkie

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads.

How Instagram’s Removal of Like Counts Impacts Brands

Ignite Social Media

As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year.

The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse.

Issues 200

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

Do your social media marketing plans lack a strategy for YouTube? If so, then you’re seriously missing out on some amazing business-growth opportunities. But these tips can help you get started.

[SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

SocMed Sean

SocMedSean - Social.Media.Sean. SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

3 Tips for Brands Looking to Utilize TikTok for Marketing

Social Media Today

Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app

Tips 171

It’s Just Lunch Reviews

SocialFish

Dating today is hard, and it will be quite tough for anyone trying to argue to the contrary. Consequently, many of us who are currently active on the dating scene turn to online dating platforms for help in broadening our options and getting us to Mr. and Ms. Right.

Review 141

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook.

Sample 147

6 Tips For Small Business Owners

The Realtime Report

6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile.

Dark Social Is NOT the Dark Web and Other Facts You Need to Know About It

agora pulse

You’ve heard the words “dark social” bandied about … but what does it really mean? Is it as mysterious as it sounds? Actually, you’ve probably been making the shift to this form of social media marketing already.

Remix 145

Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

As we ring in 2020 we enter not just a new year, but also a new decade. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Influencer Fatigue: Are We Done with Influencers?

Social Media Today

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline

Using AI Chatbots to Unlock Your Business Value

Socialmedia.biz

Businesses are slowly changing how they communicate with consumers to offer exceptional experiences. They want to offer online experiences that match what today’s consumer expects. Today’s consumer expects to find the information or products they are looking for fast.

Cost 131

Our EliteSingles Review

SocialFish

While some people have the opportunity to find their matches in post-secondary studies, others have to go through different routes to find lasting relationships. Finding the right online dating site or application can be hard.

Review 130

5 Tips for Improving the Value of Your Home

The Realtime Report

5 Tips for Improving the Value of Your Home. Whether you’re looking to eventually sell, or you just want to increase the value of your property, there are many things you can do to essentially improve its reassessment value.

Tips 171

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

No, TikTok isn’t just for teens anymore. Its popularity has spread far and wide. Now, it’s a huge place of opportunity for social media marketers and managers. Let’s lay it on the table. A lot of social media managers and marketers don’t know what to do with TikTok.

UGC 140

Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Visually SM

Spend five minutes on social media and it becomes readily apparent that people love to tug at each other’s heartstrings. From videos of goats making human sounds to soldiers seeing their babies for the first time , we all love a heartwarming or simply hilarious story.

Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message

Social Media Marketing Guide for Dentists

Socialmedia.biz

The importance of having a well-designed website is well established, however, a lot of medical professionals, including dentists, still undermine the positive impact that social media can have on their businesses.

Our Ultimate Match Review

SocialFish

The dating industry has become oversaturated with dating websites and applications. Some require payment upfront, while others don’t appear to properly vet those who sign up. Despite this, there are some that appear to be more popular than others, which is where Match comes in.

Review 130

The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

The Future of Digital Marketing: Top Tips for a Successful Strategy. Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising.