January, 2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

5 Habits for Successful Social Media Managers in 2020

Social Media Today

To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

How to Create Social Media Reports your Clients will Love

Socialmedia.biz

Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics.

Report 143

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Evolving Social Media Trends to Embrace in 2020

Social Media Today

New technologies are changing the digital marketing landscape - here are some key advances worth noting within your strategic planning

Trends 169

5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 195

More Trending

Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers.

ROI 171

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events.

How to Use the Reach Objective for Website Remarketing

Jon Loomer

Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot.

How To 110

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash.

Brands 172

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

11 Ways to Grow Your Social Media Audience

Social Media Today

Building an engaged social media following takes work, but its the key to maximizing your opportunities

Instagram ads are growing

Sherrilynne Starkie

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads.

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now.

The US is Facing Massive Social Worker Shortages – What Can be Done About it?

The Realtime Report

The US is Facing Massive Social Worker Shortages – What Can be Done About it? While you can find social workers in hospitals and public clinics around the country, there is a serious gap between supply and demand, and things are only going to get worse.

Issues 200

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

[SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

SocMed Sean

SocMedSean - Social.Media.Sean. SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

How Instagram’s Removal of Like Counts Impacts Brands

Ignite Social Media

As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year.

3 Tips for Brands Looking to Utilize TikTok for Marketing

Social Media Today

Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app

Tips 171

How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone.

How To 147

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. There’s so much noise!) But these tips can help you expand your Twitter follower count and boost positive social interactions.

6 Tips For Small Business Owners

The Realtime Report

6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile.

It’s Just Lunch Reviews

SocialFish

Dating today is hard, and it will be quite tough for anyone trying to argue to the contrary. Consequently, many of us who are currently active on the dating scene turn to online dating platforms for help in broadening our options and getting us to Mr. and Ms. Right.

Review 141

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm.

Types 135

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Influencer Fatigue: Are We Done with Influencers?

Social Media Today

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline

Using AI Chatbots to Unlock Your Business Value

Socialmedia.biz

Businesses are slowly changing how they communicate with consumers to offer exceptional experiences. They want to offer online experiences that match what today’s consumer expects. Today’s consumer expects to find the information or products they are looking for fast.

Cost 131

Dark Social Is NOT the Dark Web and Other Facts You Need to Know About It

agora pulse

You’ve heard the words “dark social” bandied about … but what does it really mean? Is it as mysterious as it sounds? Actually, you’ve probably been making the shift to this form of social media marketing already.

Remix 140

5 Tips for Improving the Value of Your Home

The Realtime Report

5 Tips for Improving the Value of Your Home. Whether you’re looking to eventually sell, or you just want to increase the value of your property, there are many things you can do to essentially improve its reassessment value.

Tips 171

Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable.

Tools 130

Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook.

Sample 132

Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message

Our EliteSingles Review

SocialFish

While some people have the opportunity to find their matches in post-secondary studies, others have to go through different routes to find lasting relationships. Finding the right online dating site or application can be hard.

Review 130

Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Visually SM

Spend five minutes on social media and it becomes readily apparent that people love to tug at each other’s heartstrings. From videos of goats making human sounds to soldiers seeing their babies for the first time , we all love a heartwarming or simply hilarious story.

The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

The Future of Digital Marketing: Top Tips for a Successful Strategy. Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising.