January, 2020

What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? This is a common question. In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. But things are not that simple anymore.

5 Habits for Successful Social Media Managers in 2020

Social Media Today

To help keep you focused and healthy in 2020, here are five habits to adopt into your social media management workflow

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

UGC 147

How to Create Social Media Reports your Clients will Love

Socialmedia.biz

Client reporting is critical for any social media manager. It helps you track your performance and learn more about the strengths and weaknesses of your social media tactics.

Report 119

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

3 Evolving Social Media Trends to Embrace in 2020

Social Media Today

New technologies are changing the digital marketing landscape - here are some key advances worth noting within your strategic planning

Trends 139

5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys.

Sites 134

More Trending

Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers.

ROI 137

Understanding the Differences Between Traditional and Digital Marketing

The Realtime Report

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. This included TV, radio, billboards, flyers, direct mail, magazines, newspapers, and promotional events.

How to Use the Reach Objective for Website Remarketing

Jon Loomer

Website remarketing, which targets Hot audiences, is one of the cornerstones of successful Facebook advertising. It consistently produces the highest Return-on-Ad-Spend (ROAS) for new customer acquisition of the three different audience temperatures: Cold, Warm, and Hot.

How To 119

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash.

Brands 134

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

[SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

SocMed Sean

SocMedSean - Social.Media.Sean. SOLVED] How Do I Reduce My iNode Usage On SiteGround, HostGator, Or Other Hosts?

Instagram ads are growing

Sherrilynne Starkie

The Motley Fool is reporting that Instagram ads are now a significant source of revenue for Facebook, generating an estimated 20 per cent of the company’s total in 2019. That number should climb even higher in 2020, as Facebook continues to improve Stories ads.

11 Ways to Grow Your Social Media Audience

Social Media Today

Building an engaged social media following takes work, but its the key to maximizing your opportunities

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Our EliteSingles Review

SocialFish

While some people have the opportunity to find their matches in post-secondary studies, others have to go through different routes to find lasting relationships. Finding the right online dating site or application can be hard.

Review 130

Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable.

Tools 126

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

No, TikTok isn’t just for teens anymore. Its popularity has spread far and wide. Now, it’s a huge place of opportunity for social media marketers and managers. Let’s lay it on the table. A lot of social media managers and marketers don’t know what to do with TikTok.

UGC 128

7 Helpful Tips for Learning Spanish 

The Realtime Report

7 Helpful Tips for Learning Spanish . Researchers have determined that you’re much more likely to obtain fluency if you begin learning a second language by the age of 10. But that doesn’t mean that it’s impossible to learn as an adult!

Tips 129

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Outlines Evolving Privacy Tools on Data Privacy Day

Social Media Today

Facebook has outlined its evolving data privacy tools on Data Privacy Day, including its off-platform activity listing and improved log-in alerts

Social Media Conferences to Attend in 2020

Ignite Social Media

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers.

Our Ultimate Match Review

SocialFish

The dating industry has become oversaturated with dating websites and applications. Some require payment upfront, while others don’t appear to properly vet those who sign up. Despite this, there are some that appear to be more popular than others, which is where Match comes in.

Review 130

How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone.

How To 126

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. There’s so much noise!) But these tips can help you expand your Twitter follower count and boost positive social interactions.

6 Tips For Small Business Owners

The Realtime Report

6 Tips For Small Business Owners. Starting your own business can be both exciting and terrifying, but it’s this mix of emotions that lets you know you are doing something worthwhile.

Facebook Publishes New Safety Guide for Athletes

Social Media Today

Facebook has published a new guide to help professional athletes better protect and secure their Facebook and Instagram accounts

Flashback: What Social Was Like in 2010 vs. 2020

Ignite Social Media

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential.

It’s Just Lunch Reviews

SocialFish

Dating today is hard, and it will be quite tough for anyone trying to argue to the contrary. Consequently, many of us who are currently active on the dating scene turn to online dating platforms for help in broadening our options and getting us to Mr. and Ms. Right.

Review 130

Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me.

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go?

CPM 124

5 Reasons to Begin Your Freelancing Career

The Realtime Report

5 Reasons to Begin Your Freelancing Career. For many people, the opportunity to work on freelance is just a fairy tale. Imagine no early rises at 7 a.m. to get to the office in time to start the workday. There are no annoying bosses constantly monitoring the progress of your work.

2020 Continuing Ed Goals for Social Media Pros

Social Media Today

What social media practices are marketers focusing on in 2020

Social Media Trends We Hope Stay in 2019

Ignite Social Media

Another year has passed in the ever-changing world of social media marketing. 2019 brought with it many platforms changes, memes, and trends that kept marketers on their toes. As we’ve entered into 2020 , here are a few social trends from 2019 that we hope stay in 2019.

Trends 104