July, 2019

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Debunking Social Media Marketing Myths

The Realtime Report

Debunking Social Media Marketing Myths. By Tracie Thomas. Are you an entrepreneur? Do you have a business? How do you promote your brand? These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. However, after all the efforts, why is your brand still not selling?

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5 Social Media Copy Writing Tips

Ignite Social Media

Trying to craft the perfect CTA? Not sure how to capture attention in a mere 140 characters? If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Know Your Audience. Have you ever been in a conversation with someone and thought “Wow…this person just gets me”?

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Driving brand promotion through social media

Meltwater

It’s no secret that social media channels are one of the most powerful promotional tools available to modern marketers. Whether using social media monitoring to pick up on customer service issues or… Read More >>>.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[ANSWERED] Troubleshooting Facebook Issues Like “No Photo Description Available” Or Photos Not Displaying

SocMed Sean

SocMedSean - Social.Media.Sean [ANSWERED] Troubleshooting Facebook Issues Like “No Photo Description Available” Or Photos Not Displaying Okay, I have had several questions today about this one. The reality is Facebook, and therefore Instagram and WhatsApp are experiencing issues today. But for those of you who are experiencing this later than this publication date, I thought I’d jot down a few ways for you to troubleshoot Facebook and it’s owned apps when things are going

Issues 242
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LinkedIn Adds New Services Listings for Profiles to Help Freelancers and SMBs

Social Media Today

LinkedIn is adding a new option which will enable freelancers and SMBs to list the services they provide on their LinkedIn profile, and be found for the same in search results.

LinkedIn 167

More Trending

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What Does VPS Stand For and How Does VPS Hosting Benefit Business?

The Realtime Report

What Does VPS Stand For and How Does VPS Hosting Benefit Business? Are you looking for more control over your web hosting environment than what shared hosting can offer? That’s where VPS hosting comes in. With VPS hosting, you’ll finally have the control you’re looking for with the savings you need. If you’re ready to make necessary changes to your website or online business to reach success, then it’s time to start considering VPS.

Hosting 163
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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out. .

UGC 167
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What PR Should Know Before Their Brand Takes a Political Stand

Meltwater

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>.

Brands 162
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[ANSWERED] How Do I Share A Tweet To LinkedIn?

SocMed Sean

SocMedSean - Social.Media.Sean [ANSWERED] How Do I Share A Tweet To LinkedIn? This one is a great follow up question that came from my contact form. Hey Sean, For those of us that use LinkedIn professionally, do you have guidance on how to share a tweet to our LinkedIn accounts? Any advice on what to share and what not to share? Thank you in advance, Alisha It’s a great question, especially the second part about what (and what not) to post to LinkedIn.

LinkedIn 198
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Here's How to Solve the SEO vs. PPC Debate in E-commerce

Social Media Today

There are two keys to e-commerce sales: SEO and PPC. Quality SEO helps consumers find your site when browsing online, but PPC campaigns help generate awareness and immediate traffic to your site.

SEO 167
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12 Of The Most Creative Instagram Post Ideas

The Social Media Hat

Running out of Instagram content ideas? Not getting enough engagement on your posts? Use these 12 creative Instagram post ideas to inspire your next post.

Instagram 167
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4 DIY Marketing Tips for Small Businesses on a Budget

The Realtime Report

4 DIY Marketing Tips for Small Businesses on a Budget. Plenty of new or small businesses owners would love to hire a team of professionals to solve their marketing problems. Yet, the reality is, it’s expensive to outsource marketing and advertising work. Many companies simply can’t afford to partner with a digital marketing agency. This doesn’t mean that these companies should ignore marketing or advertising until they have the capital needed to bring in an agency to help them, though.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why retreats are important

Janet Fouts

I remember the first retreat I went on. It’s been some years now, but I remember how nervous I was. Thinking I’d stick out like a sore thumb, maybe judged as a newbie. Could I last 3 days? I really had no idea what was going to happen beyond what I’d read in the brochure, and that was pretty slim. But I needed a break for myself, and some help figuring some stuff out, so I took a leap of faith.

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5 Tips for Improving Your Facebook Ads Results Starting Now

agora pulse

Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. So, without accurate targeting, even the most compelling ads won’t deliver your desired results. There are three overarching types of audience on Facebook: Cold, Warm , and Hot. Cold audiences are new people that don’t know your business.

Tips 142
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What's next for IGTV?

Social Media Today

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

Instagram 167
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How to Increase the ROI of Your Video Content

The Social Media Hat

83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

ROI 166
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Reasons Executives Should Not Be Afraid to Cultivate Their Social Media Presence

Meltwater

Social media may be ubiquitous these days, but for busy corporate executives, it seems to be something to avoid. In fact, over 60% of Fortune 500 executives eschew social media… Read More >>>.

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5 Ways Non-Profits Can Use Social Media to Connect with Donors

Ignite Social Media

When it comes to marketing, non-profit organizations tend to zero in their efforts to their big donor campaign seasons. While this approach may yield decent results, it is a missed opportunity. Non-profits should be connecting with their constituents and providing updates on their progress outside of their major donation window. Here are 5 Ways Non-Profits Can Connect Outside the Campaign Window: 1.

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Building bridges between technology and agencies [Interview with Tecmart]

Audiense

If you have read the most recent articles on our blog, you will have seen that we have spoken (and a lot) about the important role that technology plays in the creative process , how it is a key asset for the agencies and consultancies in the marketing and advertising industry , and the innovative role that it plays for brands in their adaptation to the current digital reality.

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Brands go bananas over #RahulBoseMoment

Unmetric

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far. You have to see this to believe it.

Brands 121
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Drive Engagement on Facebook Without Paid Ads

Social Media Today

Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space.

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4 Killer Tips to Improve Your Content Marketing Strategy with Instagram

The Social Media Hat

Here are four effective and easy to implement tips to enhance your content marketing strategy with Instagram.

Instagram 163
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How to Cultivate Lasting Media Relationships

Meltwater

Those who work in public relations are expected to be the best when it comes to honing a message that sticks and moving a reader or viewer to take a… Read More >>>.

How To 137
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New LinkedIn Ad Targeting Capabilities

Ignite Social Media

LinkedIn has been stepping up their ad targeting capabilities to better compete with the options of other platforms. They recently opened up Objective Based Advertising, updated their Campaign Manager, and will launch retargeting for engaged users. We conclude with some tips to improving your LinkedIn ad targeting. LinkedIn Ad Targeting. Objective Based Advertising.

LinkedIn 129
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic by 2020? There’s no denying it, video is powerful. Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create.

Types 119
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31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters. Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. We analyzed the most popular Raksha Bandhan posts that brands have done in the past using our product Unmetric Discover. See the latest Raksha Bandhan posts.

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How to Win at the Social Proof Game: LinkedIn Endorsements vs. Recommendations

Social Media Today

Recommendations and endorsements are key to building your "social proof" factors on LinkedIn. Here are some tips on how to utilize them, and how to get more for your profile.

LinkedIn 167
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Building a Personal Brand that Shines

The Social Media Hat

What is a Personal Brand, and how do you grow it in a positive way?

Brands 163
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How to Bulk Schedule Social Media Posts (Up to 350!) and Save Time

Hootsuite

Scheduling social media messages in bulk saves you time to focus on important things like customer research, building engagement, and creating new memes to share on your office Slack channel. A good bulk schedule tool makes daily posting more efficient and takes the worry out of keeping up with your content calendar. Each day, you know exactly how many posts will go out and when.