March, 2019

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How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”. But, Chris persevered. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire.

Hashtag 134
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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.

Meme 250
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How to Create a Social Media Report: A Step-by-Step Guide

Social Media Today

Without reporting, you’re going into social media marketing blind - this guide will teach you how to generate any type of social media report from scratch in five easy steps.

Report 168
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How I Promoted My SMMW Speaking Session

Jon Loomer

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did. How I Did It. The Results I Saw. Let’s dive in! My Ad. I created a campaign that began the Monday prior to my session, giving me a little more than three days of promotion (I spoke on Thursday morning).

Compete 167
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Ways to Make Your Social Content More Effective

Ignite Social Media

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content more effective. Listen to Your Customers. What are they saying about you? Review your comments & explore your hashtags.

Content 166
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Entrepreneurship and Making the Transition to Wellness #MindfulSocial With @HeidiSloss

Janet Fouts

As many of you know by now, my business has evolved considerably over the last few years, and life and work have grown markedly better. Why? Because I’m focusing on what really matters to me, my family and my clients. As a coach, I’m working with clients in all areas of their lives and the Mindful Social podcast reflects how bringing a mindful approach to how we live and work is changing the way we do business.

Training 161

More Trending

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Mike Allton's Quick Start Guide To Becoming A Brand Influencer

The Social Media Hat

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

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Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Social Media Today

Facebook has released the latest version of its 'Topics to Watch' report, which highlights key subjects gaining momentum, based on mention volume, across The Social Network.

Report 168
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Facebook Ads Manager Changes: How to Keep Up

Jon Loomer

Facebook Ads Manager changes constantly. It is dynamic, with users seeing regular roll-outs of new features. Keeping track of these changes can be a challenge! We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

Facebook 167
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How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter what stage of the process you’re in, these four tips can lead you to a content calendar full of spring social content that’s on point for the season ahead.

Content 156
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Who dominates the sports business's playing field?

Audiense

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level".

Sports 135
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How to Best Target Your Video Custom Audiences With Facebook Ads

agora pulse

Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers. In this article, you’ll learn how to create different video custom audiences and the campaign type that you need to use to best target those audiences.

Video 127
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Facebook Down and Facebook Outage March 13, 2019 #FacebookDown

Bill Hartzer

It appears that several are mentioning that Facebook has been having issues today, March 13, 2019. Based on a few posts and comments that I’ve made on posts today, I’m seeing errors. I don’t know if these are being posted or commented on–or if comments are going through or not. Here’s an example of a post I just made, March 13, 2019 at 12:30pm Central Standard Time.

Facebook 126
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51 Tips for Effective and Free Content Promotion

Social Media Today

Your content goes further faster when you increase its reach with smart content sharing tactics. This post presents a range of tips to increase your content's reach with free promotional tactics.

Tips 167
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Creating a Flexible Brand Voice That Still Maintains Global Consistency

Meltwater

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name attached to it, your content across… Read More >>>.

Brands 123
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Social Media Quotes, Music and Photo Copyrights

Ignite Social Media

We see them all the time on social, inspiration quotes meant to get our fingers tapping that like button. People relate to them and share them with their friends almost as much as memes. The question is, if you’re a brand, can you legally use the quotes? Most of us are used to music copyrights, products and photos but quotes don’t seem to trigger the same “is this legal?

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An introduction to market research through audience intelligence

Audiense

Maybe you have not thought about it, but from the moment you first used an audience intelligence platform, such as Audiense Insights, you became an amateur consumer researcher (unless you did not already dedicate yourself professionally to it). And we say amateur because, as you know, there are different academic careers and degrees to become a professional market and/or consumer researcher.

Research 131
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6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Strategies for Success with Real Time Marketing

Oktopost

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be fast OR be sophisticated or clever. Now, you need to do both.

Strategy 125
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7 Biggest Challenges of Social Media Management (#SMTLive Recap)

Social Media Today

We caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence. Here, they share their biggest challenges on the job.

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Facebook's Password Breach Suggests The Public Sees Cybersecurity As Obsolete

Forbes Social Media

As Facebook suffers security breach after breach after breach after breach without any consequence and continues to grow rapidly, it suggests that as a society we simply no longer care about our data being stolen, raising questions about the future of cybersecurity.

Facebook 111
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Making the Most out of Your Instagram Stories

Ignite Social Media

Stories have become a major part of Instagram, receiving millions of views daily. If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. With so many eyeballs on this content, it’s important to use Instagram best practices in this area of the platform along with the posts you add to your page.

Instagram 130
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Everything Marketers Need to Know About TikTok

Likeable

First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok? In 2016, a new video sharing mobile app named Douyin launched in China.

Meme 111
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9 Best Instagram Tools for Visual Storytelling

Socially Sorted

If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop. // Read More. The post 9 Best Instagram Tools for Visual Storytelling appeared first on Socially Sorted.

Instagram 110
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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel.

Sentiment 109
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Twitter Launches New Camera Tools to Increase Visual Focus

Social Media Today

Twitter has launched a new Twitter camera, which better aligns with the visual tools on other apps and will give the platform more opportunity to add in image-based tools.

Tools 168
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Succeeded In Killing Cybersecurity Like It Did Privacy

Forbes Social Media

Two billion users no longer care that Facebook shares their data with myriad companies all over the world to misuse or when it loses their data through breach after breach after breach after breach. It seems that like privacy, Facebook has taught the world to no longer care about cybersecurity.

Privacy 111
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March Social Media Trends

Ignite Social Media

March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social!

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#254: From Crippling Excuses to Empowered Action with Rachel Holllis

Amy Porterfield

Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to this episode. Rachel, who in case you aren’t familiar […]. The post #254: From Crippling Excuses to Empowered Action with Rachel Holllis appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 102
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AgoraPulse Review: Why I went from 4 Social Media Tools to one!!!

Razor Social

In this article, you’ll find out how you can save time and money and get better results by reducing the number of tools you use for social media management by using Agorapulse only. When I first launched RazorSocial, I focused on reviewing social media tools. You know what was really annoying? I had to use so many different tools to achieve the results I wanted.

Review 92
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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

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