March, 2019

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”.

7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. So what happens when you’re feeling a creative block, too?

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. We helped a technology company develop and launch a ‘sonic logo’. It was so long ago that my memory fails me in recalling the client.

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Entrepreneurship and Making the Transition to Wellness #MindfulSocial With @HeidiSloss

Janet Fouts

As many of you know by now, my business has evolved considerably over the last few years, and life and work have grown markedly better. Because I’m focusing on what really matters to me, my family and my clients.

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The Do’s and Don’ts of Setting Up a Facebook Messenger Chatbot

agora pulse

If you spend a considerable part of your day online, you must have noticed chatbots. They’re the next big thing in the digital world—all set to revolutionize the way customers interact with businesses online. No wonder that 80% of businesses already use them or plan on using them by 2020.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

How AI May Impact PR Pros

Waxing UnLyrical

Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught.

The Dangers of Buying Followers

Socialmedia.biz

How many times in a week do you encounter ads that promise you ‘real’ followers for as low as $5? As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Ways to Make Your Social Content More Effective

Ignite Social Media

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content more effective. Listen to Your Customers.

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

Social Media Today

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty

How to Best Target Your Video Custom Audiences With Facebook Ads

agora pulse

Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers.

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Understanding “Recently In” Facebook Ad Location Targeting

Jon Loomer

Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. I’ve written in detail about location targeting before.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Communication at the Speed of Technology

Waxing UnLyrical

Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology.

6 Ways To Increase Engagement on your Facebook page.

Socialmedia.biz

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience.

How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.

5 Essential LinkedIn Strategies for Small Businesses

Social Media Today

LinkedIn can be a powerful asset for small business marketing - check out these tips from contributor Melonie Dodaro

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Must-Have Tools for Producing LinkedIn Videos That Stand Out

agora pulse

As more people use video on LinkedIn , you need to work harder to get your video to stand out. I’ve collated some top tools for LinkedIn video that will put a shine on your videos and help them get noticed. LinkedIn Video: Creation Tools.

Facebook Ads Manager Changes: How to Keep Up

Jon Loomer

Facebook Ads Manager changes constantly. It is dynamic, with users seeing regular roll-outs of new features. Keeping track of these changes can be a challenge! We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?”

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Life is going to hit the fan. So what can you do?

Janet Fouts

Every single person in the world either has experienced or will experience terrible loss and hurdles to overcome at some point in their lifetime. These things can be terrifying, even emotionally or psychologically disabling.

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How to Utilize Social Media to Improve Your Career

Socialmedia.biz

Social media provides an invaluable way to boost your career success because it gives you the opportunity to build a strong network. Being proactive with social media can position you so that you’re ready for any career changes.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Who dominates the sports business's playing field?

Audiense

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments".

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The 20 Keys to Creating an Inspiring Brand Story

Social Media Today

Developing your brand story can play a key role in your wider marketing effort - here are some tips

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How to Make Your Business Videos When You’re Awkward in Front of the Camera

agora pulse

Everyone keeps telling you that you need to create business videos to get the most attention on social media. But when you press “record,” you freeze up. Does that mean you will have to miss out on making videos for your business? Absolutely not!

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How I Promoted My SMMW Speaking Session

Jon Loomer

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did.

History Of Iraq That Affected The Dinar Value

The Realtime Report

History of Iraq That Affected the Dinar Value. The country of Iraq has seen a fair share of war in recent decades. A lot of lives have been lost and structures were damaged beyond repair. A lot of people know Iraq as a war-torn country which has been taking the place of headlines for many years.

When Is the Best Time to Post on Instagram?

Socialmedia.biz

With more than 800 million monthly active users, Instagram has been the home of the most popular, engaging and shareable visual content on the internet.

An introduction to market research through audience intelligence

Audiense

Maybe you have not thought about it, but from the moment you first used an audience intelligence platform, such as Audiense Insights, you became an amateur consumer researcher (unless you did not already dedicate yourself professionally to it).

The Updated List of Facebook Messenger Chatbot Tools for 2019

Social Media Today

have you considered the potential of a Messenger chatbot for your business? These tools will help you develop your own automatic response tool

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Why Scheduling Instagram Push Notifications Is a Good Idea

agora pulse

When Instagram scheduling was only available through social scheduling software that sent push notifications to your phone and required you to then post the content yourself, everyone (including us!) wanted to have truly automated and fully scheduled Instagram posts.

Fostering Community and Hope One Story at a Time

Waxing UnLyrical

Guest Post by Christy Silverthone. It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care.