Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” was met with criticisms that it was too “nerdy.”. But, Chris persevered. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire.

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Waxing UnLyrical

MARCH 21, 2019

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.

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Social Media Today

MARCH 26, 2019

Without reporting, you’re going into social media marketing blind - this guide will teach you how to generate any type of social media report from scratch in five easy steps.

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Jon Loomer

MARCH 25, 2019

Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. I’ve written in detail about location targeting before. However, as with many topics, there is always room for more exploration. The “Recently In” target feature is one such area that deserves a bit more attention.

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Ignite Social Media

MARCH 7, 2019

Are you wondering how you can get your content to break through the clutter? I bet you’re also wondering how you can get customers to respond and buy your product or service. Well, buckle up, I have 5 tips to help make your social content more effective. Listen to Your Customers. What are they saying about you? Review your comments & explore your hashtags.

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Janet Fouts

MARCH 12, 2019

As many of you know by now, my business has evolved considerably over the last few years, and life and work have grown markedly better. Why? Because I’m focusing on what really matters to me, my family and my clients. As a coach, I’m working with clients in all areas of their lives and the Mindful Social podcast reflects how bringing a mindful approach to how we live and work is changing the way we do business.

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The Social Media Hat

MARCH 5, 2019

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. But how do you get started?

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Social Media Today

MARCH 23, 2019

Facebook has released the latest version of its 'Topics to Watch' report, which highlights key subjects gaining momentum, based on mention volume, across The Social Network.

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Jon Loomer

MARCH 26, 2019

Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did. How I Did It. The Results I Saw. Let’s dive in! My Ad. I created a campaign that began the Monday prior to my session, giving me a little more than three days of promotion (I spoke on Thursday morning).

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Ignite Social Media

MARCH 22, 2019

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. No matter what stage of the process you’re in, these four tips can lead you to a content calendar full of spring social content that’s on point for the season ahead.

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A beginner's guide to social media automation tools and getting automation right.

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Audiense

MARCH 27, 2019

PwC published the report Sports industry: lost in transition? , in September last year, in which it reinforces the idea that as sports consumption increases towards digital platforms, the sector's challenge grows in "understanding all of their audience segments". According to the document, companies that are able to "leverage their cross-platform data effectively will be wellplaced to help sponsors reach their target audience at a more granular level".

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agora pulse

MARCH 14, 2019

If you spend a considerable part of your day online, you must have noticed chatbots. They’re the next big thing in the digital world—all set to revolutionize the way customers interact with businesses online. No wonder that 80% of businesses already use them or plan on using them by 2020. So, what exactly are chatbots? They’re basically automated programs designed to converse with online visitors by using textual or auditory methods.

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Bill Hartzer

MARCH 13, 2019

It appears that several are mentioning that Facebook has been having issues today, March 13, 2019. Based on a few posts and comments that I’ve made on posts today, I’m seeing errors. I don’t know if these are being posted or commented on–or if comments are going through or not. Here’s an example of a post I just made, March 13, 2019 at 12:30pm Central Standard Time.

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Social Media Today

MARCH 4, 2019

Your content goes further faster when you increase its reach with smart content sharing tactics. This post presents a range of tips to increase your content's reach with free promotional tactics.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Jon Loomer

MARCH 10, 2019

Facebook Ads Manager changes constantly. It is dynamic, with users seeing regular roll-outs of new features. Keeping track of these changes can be a challenge! We commonly see member posts in the Power Hitters Clubs where users share screenshots of something they see, asking “is this new?” Luckily, Facebook has recently made available some features to help with these types of questions, keeping advertisers aware of changes.

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Ignite Social Media

MARCH 12, 2019

Let’s be real, if you aren’t on Instagram, you’re missing out. Instagram remains the golden child of the social media scene for marketers. With over 1 billion monthly active users , it’s not hard to see why. With so many people and brands being on the platform, let’s chat through some Instagram best practices to help your content be seen by the right audience.

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Audiense

MARCH 13, 2019

Maybe you have not thought about it, but from the moment you first used an audience intelligence platform, such as Audiense Insights, you became an amateur consumer researcher (unless you did not already dedicate yourself professionally to it). And we say amateur because, as you know, there are different academic careers and degrees to become a professional market and/or consumer researcher.

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agora pulse

MARCH 6, 2019

Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers. In this article, you’ll learn how to create different video custom audiences and the campaign type that you need to use to best target those audiences.

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Meltwater

MARCH 12, 2019

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name attached to it, your content across… Read More >>>.

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Social Media Today

MARCH 1, 2019

We caught up with 65+ social media managers around the world to talk about what it is like managing a brand's social media presence. Here, they share their biggest challenges on the job.

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Socialmedia.biz

MARCH 18, 2019

How many times in a week do you encounter ads that promise you ‘real’ followers for as low as $5? As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising. Often times, brands give in to the temptation of these unbelievable deals to reach more customers and increase engagement on their account.

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Ignite Social Media

MARCH 15, 2019

We see them all the time on social, inspiration quotes meant to get our fingers tapping that like button. People relate to them and share them with their friends almost as much as memes. The question is, if you’re a brand, can you legally use the quotes? Most of us are used to music copyrights, products and photos but quotes don’t seem to trigger the same “is this legal?

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Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. As news cycles become shorter and shorter staying relative becomes harder and harder. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. It’s not enough to be fast OR be sophisticated or clever. Now, you need to do both.

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Forbes Social Media

MARCH 24, 2019

Brad Parscale -Trump 2020 Campaign Chief - spoke at the Romanian Academy on Thursday, where he shared plans to use 1.6 million volunteers in a data-driven, large-scale ground game operation to win the next Presidential election.

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Likeable

MARCH 26, 2019

First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok? In 2016, a new video sharing mobile app named Douyin launched in China.

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Social Media Today

MARCH 14, 2019

Twitter has launched a new Twitter camera, which better aligns with the visual tools on other apps and will give the platform more opportunity to add in image-based tools.

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Socialmedia.biz

MARCH 30, 2019

With an average of 1.47 billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. According to Hubspot , 76% of Facebook users use their feed to discover content that aligns with their interests, which has lead to the creation of more than 4 billion posts per day.

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Ignite Social Media

MARCH 20, 2019

That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users , this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users the ability to stay in touch with their favorite brands, in a “happening now” atmosphere. It’s a great place for brands to share timely information and eye-catching visuals while engaging with their community.

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Socially Sorted

MARCH 31, 2019

If you’re looking for the best Instagram Tools for Visual Storytelling then you’re in the right place. In this post, I share 9 of the Instagram Tools I am using right now to create amazing visuals that get noticed. Get ready to create engaging images, videos, stop. // Read More. The post 9 Best Instagram Tools for Visual Storytelling appeared first on Socially Sorted.

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Forbes Social Media

MARCH 23, 2019

As Facebook suffers security breach after breach after breach after breach without any consequence and continues to grow rapidly, it suggests that as a society we simply no longer care about our data being stolen, raising questions about the future of cybersecurity.

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Later

MARCH 10, 2019

The best Instagram Stories hacks are usually top secret — brands and businesses like to keep their tips and tricks to creating awesome stories posts under wraps. But we’re here to reveal them all! When it comes to making Instagram Stories stand out, some of the most useful features, editing tools and techniques are hidden to the naked eye.

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