October, 2018

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them.

No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well.

6 Tips for Planning Your 2019 Social Media Strategy

Social Media Today

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals.

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3-Part Formula for Social Media Success!

yMarketingMatters

You know social media changes so fast, any advice you hear today might very well be out of date by next. But I have learned that there is one simple formula for social media success that works no matter what. new platform comes along.

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

Gimme a break! – #Compassion in the workplace

Janet Fouts

Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before.

Facebook Attribution Tool: The Ultimate Introduction

Jon Loomer

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” ” A couple of things… 1. This tool is DEEP.

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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Understanding Martech Niches: Content Marketing's TOP influencers

Audiense

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing.

The Best Days and Times for PR Content

Meltwater

We’re producing A LOT of content these days.But is anyone consuming that content that we work so hard to create?Chances Chances are that unless we’re posting it at optimal times, the… Read More >>>.

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media.

The Simple Guide to Better Money Management

The Realtime Report

The Simple Guide to Better Money Management. We all need to manage our money better. Whether we are funding our own lives, our family, or a business, understanding where your money goes and how you can reduce your costs is a smart move for everyone.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Business Growth in a Digital World Conference | Oct 30 | 8:30-5:30

yMarketingMatters

Join me at the Biggest Business. Conference in New Jersey . on Tuesday Oct. 30th, at the beautiful. Sheraton Hotel , Mahwah, NJ. To those of you in New Jersey, New York, Connecticut, Philadelphia: Do. Conference. M ake the time to work ON your business, and not IN it.

Want to gain a massive following on Instagram?

Sherrilynne Starkie

Did you know that one daily post to Instagram is the key to growing a massive following? Your follower growth rate can almost double by posting seven times a week. Consistency is crucial. The best results come from regular posting. Instagram is more than just a photo sharing network.

8 Elements in a Successful Content Marketing Plan

Rebekah Radice

Content marketing is a complex undertaking. From ideation to creation, it’s easy to get caught up in the how and forget about taking action.

Dial In Your Facebook Dynamic Ads for the Holidays

Jon Loomer

Dynamic product ads are critical to having a successful Facebook marketing holiday season.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

25 Great Saved Replies to Save Time on Social

agora pulse

Want to save time and improve customer experience? Using saved replies can help you do just that. A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. Or even worse– spammy. They don’t have to.

Chatbot use cases that will improve your customers’ user experience

Audiense

“Chatbots are the new category of digital touchpoints that has grown most rapidly in 2018”, reports Scott Brinker in his study 5 Disruptions to Marketing (Update 2018).

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Why is Unmetric “like wallpaper”?

Unmetric

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” ” Truth be told, we weren’t even sure if it was a compliment.

Top 7 leads to draw audiences in

Sherrilynne Starkie

Sometimes getting the first, or lead, paragraph right is the hardest thing about writing a story. Whether it’s a blog post, a short video or podcast or even an opinion column, get it right, and the rest of the content will flow.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Create a Content Strategy in 6 Easy Steps

Rebekah Radice

Content marketing has evolved. Not long ago, companies got ahead creating as much content as possible. It was a “who can pump out content faster” game. Then algorithms, audience appetite, and content marketing as a whole began to change.

5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business

Social Media Today

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience

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October Lab Review

agora pulse

It’s been a busy few months since we published a Social Media Lab review here on the main blog! We have pulled back to publishing every other week so there haven’t been as many experiments. But the ones we have published are ground breaking IMHO. Lots of interesting factoids to digest.

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Are Instagram users included in Facebook Saved Audiences?

Jon Loomer

Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. By using the Saved Audience tool , you can save time and ensure consistency in your advertising. You can also gain insight into the make-up of a particular target group.

How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>. Social Media

Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights.

7 Enticing Twitter Tactics for Your Business Outreach

Socialmedia.biz

Thread On. As we all know, tweets are short lived. But, they are highly influential in this short life-span. Threading of tweets is an excellent way to beat this. Threads are conversational tweets that can be used to keep your audience engaged.

12 Social Media Mistakes Which are Damaging Your Business [Infographic]

Social Media Today

Don't make these social media marketing mistakes - a helpful reminder of some of the key errors you need to avoid

Four Steps to Make Your Business Intelligence Teams More Relevant 

The Realtime Report

Four Steps to Make Your Business Intelligence Teams More Relevant. By Andrew Wells and Kathy Chiang. The world of analytics is changing.

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How to Determine Facebook Ad Spend by Country

Jon Loomer

Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Country Clustering: Throw your primary countries that work best into the same ad set.

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