February, 2018

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job.

Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change.

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

3 Ways to Use Social Media to Grow Membership

SocialFish

This post originally appeared on MC Talks. ——-. There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018

Devumi

Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos.

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The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

Buffer Social

The Facebook algorithm is constantly evolving in order to provide a better experience for users.

More Trending

Why Yes, We Offer Instagram Direct Publishing

agora pulse

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

Bookmark This: 2018 Social Media Image Sizes

SocialFish

Implementation

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on.

Feed 167

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Common Client Misconceptions About Public Relations

Meltwater

Public relations is enjoying a bit of a resurgence these days as a method of raising a brand’s visibility.75 percent of marketers say they plan to increase PR spending over… Read More >>>.

Brands 168

Search marketing services every social media consultant should offer

Sherrilynne Starkie

Social media is great for brand recognition, community engagement and public relations. It’s also highly-effective at driving website traffic, which can boost search engine ranking. But, if gaining a page-one ranking is the main goal, a social media strategy can’t do it alone.

How Your Business Can Survive the 2018 “Facebook Apocalypse”

agora pulse

The sky is falling! The end is nigh!! This is #FacebookZERO!! It’s a Facebook Apocalypse!

The Secret Sauce to Effective Social Selling

Rebekah Radice

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company.

B2B 164

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

In Facebook We Trust. Why?

SocialFish

This post originally appeared on Mizz Information. As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook.

Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. Stay Calm. Don't Panic.

Feed 161

Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Meltwater

It seems like we blink and suddenly it's March, which brings springtime and daylight savings (yay for longer days and sunshine!) along with March Madness and the illustrious Academy Awards.… … Read More >>>.

Top Five: New Whatsapp for Business

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: WhatsApp launches app for business. Listly by Sherrilynne Starkie. Facebook, Instagram, WhatsApp and Twitter have all launched new apps or features this week. Find out more here. Follow List. Embed List.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Prevent Trolls on Your Instagram Account

agora pulse

With over 500 million eager people logging in every single day, Instagram attracts users, marketers, and brands from every corner of the internet. But as the platform’s popularity continues to grow so does the number of not so humble trolls on Instagram.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook.

Feed 159

Global Report Shares Technology Habits of NGOs Around the World

SocialFish

Public Interest Registry , the nonprofit operator of the.org domain, and Nonprofit Tech for Good recently released the results of the “ 2018 Global NGO Technology Report.”

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New Facebook Ads Placement: Marketplace

Jon Loomer

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Let’s take a closer look at what Marketplace is and how to utilize this placement… [NOTE: This placement is not currently available to everyone.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Best Nonprofit Social Media Campaigns

Meltwater

Here Are 2 Modern Truths:1. Social media is an incredibly powerful way to reach audiences. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.

A new venture: TRUEdotACADEMY

Sherrilynne Starkie

Today is the launch of TRUEdotACADEMY, a new training service for today’s most in-demand digital marketing skills. It’s my joint venture with marketing agency TRUEdotDESIGN and provides in-person training based on globally-recognized standards set by Facebook, Twitter, Google and Hootsuite. . I’m proud to be working with Shelley True and her team of social media mavens at TRUEdotDesign in this new venture. We believe the timing is right for training innovation.

7 Methods of Troubleshooting Facebook Ads That Are Underperforming

agora pulse

Mastering Facebook Ads is complicated– there’s no denying it. Just when you think you’ve got it all figured out, you’ll see that an ad you thought was strong is coming up short.

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Fan of the week competitions, open ended questions and what we’re going to talk about today, trivia! Back in the day when speaking about trivia, I’d think about the board game Trivial Pursuit and how horrible I was at it.

Using Hashtags for Nonprofit Marketing: Tips & Tricks

SocialFish

Studies have shown that posts with a hashtag have an engagement that is 12.6% higher than posts that don’t use hashtags. The power of hashtags is undeniable. People use them to search for the posts they want and marketers use them to find their way to relevant customers.

Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics.

Pitching Success Stories from PR Pros in the Trenches

Meltwater

Public relations pros know how tough it can be out there in the media pitching trenches. Just check Twitter any day of the week. You’ll see PR folks lamenting the… Read More >>>.

I’m Hootsuite certified!

Sherrilynne Starkie

I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification!

Experts Dish Instagram Ad Tips to Save You Major Embarrassment

agora pulse

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands.

11 Hot Instagram Marketing Tips from Social Media Experts

Convince & Convert

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master.