Tue.Apr 20, 2021

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YouTube Expands Sponsorship Opportunities Through YouTube Select

Social Media Today

YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes.

YouTube 217
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Social issues and marketing: why brands want to cause controversy

Awario

An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with.

Issues 170
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Instagram's Working on New Sticker Types, New Background Visuals for Direct Chats

Social Media Today

Instagram is developing new 'Link' and 'Super Mention' stickers for Stories, as well as new, themed chat backgrounds.

Types 218
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Lights, camera, action: 4 key insights into superstar entertainment campaigns

Audiense

Looking for entertainment? Look no further. Last Wednesday we attended the second session in the new Contagious sector spotlight series, exploring advertising creativity and innovation across a wide range of industries from automotive and entertainment to FMCG and financial services.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus

Social Media Today

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.

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Instagram Business, Creator, or Personal Account? Why the Instagram Business Account may be the best solution

Blog2Social

Instagram offers 3 different profile types: Business, Creator, and Personal. But why may the Business Account be the best solution? Read on to learn more. Der Beitrag Instagram Business, Creator, or Personal Account? Why the Instagram Business Account may be the best solution erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

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When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Buffer Social

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. What day are we taking off? How long will we continue this practice? Is everyone really working four-days a week or are some people working more? Some of the answers to these questions have changed over the last few months, and I’m sure some will continue to change and evolve as we learn more about operating within a four-day work week.

Team 91
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Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect from Next Week

Social Media Today

Apple's controversial IDFA update is set to come into effect early next week, as per Apple's latest announcement.

Apple 188
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Richard Dawkins Stripped Of Top Humanist Award For Using Science To ‘Demean Marginalized Groups’

Forbes Social Media

The American Humanist Association said recent statements questioning Black and trans identities were unacceptable and against humanist values.

Groups 102
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Twitter Adds New Option to Add a Background Video and Images in Fleets

Social Media Today

Twitter has added a new option to Fleets which enables users to add a background visual to their Fleet frame.

Twitter 175
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Clubhouse: Big Tech Wants To Tear It Down

Forbes Social Media

Clubhouse might be the big new social network of 2021, but companies including Facebook, Reddit and Twitter are launching their own rivals.

Reddit 91
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Enhance Your SEO Strategy by Using These 12 SEO Platforms

Socialmedia.biz

An SEO strategy involves outlining, planning and executing steps that will result in better search engine rankings. Having a solid search marketing plan is important because this helps you stay on track when producing content for your website or your client’s site. Also, a good strategy will allow you to maximize the opportunity to obtain traffic from Google and other major search engines.

SEO 87
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Why User Engagement is The New SEO

Oktopost

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. For many websites, trying to achieve a high ranking by aligning themselves perfectly with Google’s mysterious criteria is an increasingly high-effort, low-yield endeavor

SEO 62
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Guilty Verdict In Derek Chauvin Trial Blows Up Twitter

Forbes Social Media

Within minutes of the verdict being announced Twitter exploded with multiple hashtags quickly trending.

Twitter 87
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Quick Ways To Stop Spinning Wheel On Mac

Tweaklibrary

Looking for how to stop spinning wheel on mac, here are some effective ways that can help you fix the issue. In some instances, we are even going to address the exact issue that is causing the spinning wheel to get stuck on Mac and what exactly can be done. What is The Spinning Wheel On Mac and What Causes It? Ever came across a wheel on Mac resembling the colors of a rainbow when you tried opening an application?

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Facebook Accused Of Neglecting Covid-19 Misinformation In Europe

Forbes Social Media

Facebook is said to be acting on less than half of fact-checked misinformation in non-English European languages - half as much as when the content is in English.

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Experiment: Do Photos With People Perform Better on Instagram?

Hootsuite

No matter how religiously you follow updates to the Instagram algorithm , getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here.

Instagram 140
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Twitter Shares New Insights into How Users are Planning for the Post-Pandemic Future [Infographic]

Social Media Today

Twitter has shared some new research into how users are planning for a post-pandemic future in 2021.

Twitter 171
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Legal Issues Every Remote Employer Should Understand

The Realtime Report

Legal Issues Every Remote. Employer Should Understand. Remote employment comes with its share of benefits. Key among them is the expansion and attracting top talent in addition to saving more on overhead expenses. All these benefits overshadow those you can reap when you opt for a location-dependent workforce. On the flip side hiring remotely has its own implications when it comes to employment law.

Issues 91
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10 Best Backup Software for Windows 10

Tweaklibrary

It is a universal fact that humans make mistakes and the same goes with a machine. While saving data on the system we cannot be sure that it will stay forever. Data can be lost due to power outages, natural disasters, ransomware attacks, human errors, accidentally deleting files, etc. Not only this, if the device gets stolen, then the data can be lost.

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How to Boost B2B Branding Through Social Media [Infographic]

Webbiquity SMM

A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates. It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Or that 93% of social media advertisers use Facebook ads regularly. What is surprising is how both marketers and the social networks continue to make mistakes and miss opportunities.

B2B 220