Thu.Apr 22, 2021

article thumbnail

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Why? Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 hours of screen time a day, with about 16% of this spent browsing social media.

Education 264
article thumbnail

Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See

Social Media Today

Facebook has outlined its latest approaches to refine its News Feed algorithm, which could have an impact on your Facebook content planning.

Feed 218
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Grow Your Local Business on Instagram

Socialmedia.biz

Increasing a local business clientele through social media might be challenging. With such a huge competition on Instagram, standing out from the crowd is getting harder and harder over the years. Instagram is now estimated to have 1.074 billion users, 73.5 million more than its number of users in 2020. Imagine how many of these are brand accounts. The importance of having a brand Instagram.

Instagram 177
article thumbnail

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple's IDFA Update

Social Media Today

With Apple rolling out its new ATT data tracking prompts in all apps from next week, TikTok has outlined a range of changes to its ad offerings.

Apple 201
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first intr

YouTube 154
article thumbnail

Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads

Social Media Today

Facebook's announced a set of new video ad options, including the first stage of Instagram Reels ads.

Instagram 212

More Trending

article thumbnail

Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like 'Spotlight' Option

Social Media Today

Snapchat has posted its latest performance update, showing solid increases in usage and revenue.

Report 211
article thumbnail

17 TikTok stats marketers need to know in 2021

Sprout Social

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Marketing 141
article thumbnail

Facebook Shares More Brand Marketing Tips in its Latest 'Social Skills' Video

Social Media Today

Facebook has published the latest video in its 'Social Skills' marketing tips series.

Skills 201
article thumbnail

Social Spotlight: Hilton’s pandemic strategy proves the business value of social

Sprout Social

Overview. For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. And even though it’s been four decades since minibars made their glorious debut, Hilton continues to innovate.

Hotels 124
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

TikTok Launches Vaccine Awareness Push as Part of World Immunization Week

Social Media Today

TikTok has announced a range of new initiatives as part of World Immunization Week.

201
201
article thumbnail

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet

Amy Porterfield

Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do. This week, I have quiz building expert, Chanti Zak, on the show. Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz — she’s SO good […]. The post #373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

British Spy Agency MI5 Joins Instagram To Get Past ‘Martini-Drinking Stereotypes’

Forbes Social Media

MI5’s director said people could make their own jokes as to whether the agency would be “following” them back.

Instagram 104
article thumbnail

#373: Quiz Creation 101: Everything You Need to Know About Using the Most Effective Lead Magnet with Chanti Zak

Amy Porterfield

[insert shownotes] Here’s a glance at this episode… [Insert transcript brief] Click here to listen! Rate, Review, & Subscribe on Apple Podcasts “I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move […].

Apple 52
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How To Sell A Meme: Instagram Meme Account Shares NFT Success

Forbes Social Media

Selling a meme as an NFT seems complicated and almost impossible. How do you sell a meme online? Until lately that was a crazy question, but @IGotSilver sat down to detail how he sold his meme for over $2,000.

Meme 70
article thumbnail

How to Hire Writers for Your Blog

ProBlogger

The post How to Hire Writers for Your Blog appeared first on ProBlogger. This blog is based on episode 169 of the ProBlogger podcast. Most blogs start out as a solo effort, with one person doing all the writing, marketing and social media updates. That’s certainly how I started all my blogs. But while I still produce most of the content on ProBlogger, it’s a completely different story over at dPS (Digital Photography School).

How To 48
article thumbnail

Facebook Exec Sounds Off On Its New Audio Features

Forbes Social Media

After years of inviting us to mouth off online, Facebook wants us to use our mouths directly.

article thumbnail

Apple’s Upcoming iOS 14.5 – Highlights and Features

Tweaklibrary

For months now Apple has been working on the next iOS update. Yes, we are talking about iOS 14.5 for iPhone and iPod touch devices, and iPadOS 14.5, said to be available by next week on April 26 th , 10:00 hours Pacific time for its users with new features, including the all-new AirTags that will work only on devices running iOS 14.5 or later and iPad OS 14.5 or later.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Understanding Social Media, The First Amendment And The Calls To Incite Violence

Forbes Social Media

The First Amendment is really about speaking directed at the government and whether the government censors it.

article thumbnail

SKYLUM LUMINAR 4 – Best Picture Editor For Windows

Tweaklibrary

If you are a person who likes perfection in your photographs, here is the solution for you and that is Skylum Luminar 4. It is the new version of the existing Luminar loaded with many new features. This best photo editing tool is powered with AI technology & lets you select the best enhancement for your image by recognizing every object in a picture minutely.

article thumbnail

Social Media for Nonprofits: Empowering Younger Generations to Take Action

Buffer Social

Today's youth is craving to be at the forefront of successful movements, tearing down and rebuilding structures and enacting positive change around the world. Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. Their main catalyst of change? Social media. This is the driving notion at Sustainable Energy for All (SEforALL), a young, vibrant, and growing organization that is pushing for bolder actions to

article thumbnail

Checks? ?To? ?Choose? ?Second? ?Hand? ?MacBook? ?Pro? ?Wisely?

Tweaklibrary

Being a Windows user has its perks, but maybe, you have decided to step into the wonderful world of macOS. If you have, a more budget option is to buy a second-hand MacBook. Because then, you could use it for a year and after getting a hang of it, you could probably invest in a brand new Mac. But, even if you are buying a used MacBook Pro or MacBook Air, don’t just make your purchasing decision in haste.

Startup 10
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Checks? ?To? ?Choose? ?Second? ?Hand? ?MacBook? ?Pro? ?Wisely?

Tweaklibrary

Being a Windows user has its perks, but maybe, you have decided to step into the wonderful world of macOS. If you have, a more budget option is to buy a second-hand MacBook. Because then, you could use it for a year and after getting a hang of it, you could probably invest in a brand new Mac. But, even if you are buying a used MacBook Pro or MacBook Air, don’t just make your purchasing decision in haste.

Startup 10