Tue.Oct 06, 2020

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Social Media Marketing on Reddit, Twitch and Quora

Social Media Today

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

Reddit 218
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Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. And if you aren’t driving traffic to your website, you’re losing the ability to create audiences and remarket to these people. Right? Well, not entirely. Lead Form Custom Audiences help fill in the gaps.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Many readers tweeted, and one resounding question was: What if I already started my agency but it’s not really getting attention?

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

[This article has been updated and rewritten since its original publication.]. Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Announces New Emotional Health Resource Center

Social Media Today

Just in time for World Mental Health Day, Facebook announced the launch of its new Emotional Health resource center.

Resources 218
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2 Ways to Keep Your Company Moving Forward

The Realtime Report

2 Ways to Keep Your Company Moving Forward. If you own a business, stagnation is very much your enemy. Resting on your laurels and allowing your company to wallow in its current position will hold you back from future success and growth. Ultimately, this will affect your ability to enhance your reputation and scale your market, which in turn will have a profound negative impact on your profit turnover.

Company 162

More Trending

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Google Announces New Advertiser Insights, 'Performance Max' Automated Campaigns

Social Media Today

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

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Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

When it comes to Facebook lead ads , their advantage is also a potential weakness. Since lead ad forms keep users on Facebook, you don’t drive traffic to your website. And if you aren’t driving traffic to your website, you’re losing the ability to create audiences and remarket to these people. Right? Well, not entirely. Lead Form Custom Audiences help fill in the gaps.

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Snapchat Launches 'First Commercial' High Impact Ad Option to All Advertisers in the US and UK

Social Media Today

After several months of testing, Snapchat is launching its 'First Commercial' ad option to businesses in the US and UK.

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How Your Brand Can Use Social Media To Increase Word Of Mouth

Forbes Social Media

You can’t just list your brand on Google, post your product offerings on Facebook, and then expect the comments, shares, and engagement to come pouring in. You’ve got to give customers something of value—something that’s worth talking about.

Brands 115
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Set to Remain Fully Available in US as Takeover Talks Continue

Social Media Today

TikTok's ban in the US has been suspended till at least November 4th, as negotiations over the app's sell-off continue.

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How Social Listening is Transforming Market Research in 2020

Digimind

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With close to 4 billion active social media users as of July 2020, social media listening can potentially unlock access to a large pool of primary data.

Research 103
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Facebook Adds New Features for Portal, Including Netflix and Zoom Integrations

Social Media Today

Facebook has announced some new video enhancements for its Portal smart home device, including integrations with Netflix and Zoom.

Features 162
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TikTok Vs. Instagram Reels: Who Won This Social Media Micro-Content Battle?

Digimind

TikTok TikTok… Time For a Game Changer. The video starts with the popular theme song to Harry Potter, followed by a Hogwarts uniform-dressed man seemingly hovering across the screen on a broomstick. By the end of the short skit the illusion is dispelled, and it’s revealed that our would-be wizard is just a guy holding a mirror plate in front of a motorized skateboard.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram Releases New Features to Celebrate its 10th Birthday, Including Stories Map

Social Media Today

Instagram has added some new features to celebrate its tenth birthday, including a Stories map and a range of app icons.

Features 167
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Apple Will Torpedo Facebook’s Business. Could Google Follow Suit?

Forbes Social Media

Google could be forced to follow Apple’s lead on anti-tracking features, putting a sizeable hole in Facebook’s business model, according to a leading mobile analyst.

Apple 102
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Instagram Tests New Processes to Limit Potentially Offensive Comments

Social Media Today

Instagram is adding some new, automated warning prompts to deter people from posting potentially offensive remarks.

Process 167
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ADL Finds “Alarming” Number Of Antisemitic Tweets Against Lawmakers And George Soros

Forbes Social Media

Nearly 6,000 potentially antisemitic tweets were posted in a month, according to the report.

Report 102
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Twitter Tests New 'Suggested Follows' Listings on Android

Social Media Today

Twitter is testing a new 'suggested follows' listing to help improve account discovery.

List 167
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How to Break Free from the Introvert Stereotype

Socialmedia.biz

Few people are complete introverts or extroverts, with most displaying characteristics of both, with one being more predominant. Introverts tend to prefer to spend time alone or in small groups, and they do not like being the center of attention. In some situations, like those at work or your social life, an introverted nature will not get you where you want to be.

How To 67
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Messenger Adds New Features for Halloween, Including AR Masks and 360 Backgrounds

Social Media Today

Facebook has added some new features for Halloween, including new AR filters and effects.

Features 166
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The Pros And Cons Of Using Social Media To Find A Trainer

Forbes Social Media

As with other facets of life, personal trainers are now taking to social media to connect with individuals.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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New From Instagram: IGTV Shopping

Later

Instagram has announced yet another way to shop on the app: IGTV Shopping! Every month, 130 million people tap on a shoppable Instagram post, so it’s no surprise the platform is rolling out it’s shopping services to IGTV. Ready to learn more about this exciting update? Here’s everything you need to know about IGTV Shopping: What is IGTV Shopping? IGTV Shopping is the latest way to discover and purchase products directly within Instagram.

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6 Immediate Ways To Fix Microsoft Store Crashes

Tweaklibrary

Windows Store is the go to place to find games, applications, software and what not. But, just like any other application, this otherwise storehouse of applications can act up. For instance, many users have reported that they just can’t update their games or other applications , all because their Microsoft Store keeps crashing. More specifically, the Microsoft Windows store immediately closes, the moment you open it.

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How Facebook Optimization for Ad Delivery Works

Jon Loomer

When you run a campaign, how does Facebook decide who sees your ads and who doesn’t? The audience you select is just the start. Facebook optimization for ad delivery ultimately determines which people your ads reach. In this post, we’ll talk about the following: The confusion about your ad audience. How Facebook optimization works. Optimization and objectives.

Facebook 162
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Check Out The Ways to Roll Back a Driver in Windows

Tweaklibrary

How many times the latest update hasn’t worked out for you? Did things go haywire with the current update for the hardware device & you just want things to go back they were before? Either the update didn’t solve the problem your device was facing or actually it initiated a new problem that wasn’t there before. Is there a way to roll back the latest updated drivers?

System 16
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Facebook Optimization for Ad Delivery Works

Jon Loomer

When you run a campaign, how does Facebook decide who sees your ads and who doesn’t? The audience you select is just the start. Facebook optimization for ad delivery ultimately determines which people your ads reach. In this post, we’ll talk about the following: The confusion about your ad audience. How Facebook optimization works. Optimization and objectives.

Facebook 159
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The do’s and don’ts of building a world-class employer branding program

Sprout Social

As our global economy evolves, challenging leading companies with new competition every single day, business leaders have an acute need to find and retain top talent in order to be successful. These days, people turn to social media, job boards and employer branding platforms to inform their job search. Companies should also be using those same resources to shine a spotlight on their brand and attract interest from qualified candidates.

Class 97
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Proven Strategies to Monetize Your Instagram Account [Infographic]

Social Media Today

Are you thinking of ways to earn money with your Instagram account? The following tried-and-tested ways can help you earn a fortune with your Instagram account.

Instagram 218
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5 Best Office Suites for Android in 2020 (Free and Paid)

Tweaklibrary

Smartphones are getting smarter and smarter with every passing day. Smartphones are looking forward to taking on Tablets and also replacing laptops for most users. But this dream is a bit far fetched. However, Smartphones do hold the capability to perform the basic functions like creating and editing word documents , spreadsheets, presentations, etc.

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How to Maximize Your Audience Reach with LinkedIn Ads [Infographic]

Social Media Today

LinkedIn has published a new overview of its various ad targeting options, along with tips on how to maximize your campaigns.

LinkedIn 167