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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Social media consultants are not masters of the dark arts. They are strategic advisors.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Facebook restricts what a Page’s Cover Photo may contain. References to user interface elements, such as Like or Share, or any other Facebook site features. It’s all about creating a beautiful Facebook Page that effectively conveys the purpose and quality of your brand. Examples of poor use of the Profile Picture.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. 3dcart Software Forums : As one of the leading shopping cart software platforms on the market, 3dcart prides itself on customer support. Promote it through your marketing channels to get the word out.

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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. That’s cool. So where is the opportunity?

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

For example, what’s most likely to get click-through on Facebook: a link or an organic article ? While this may have been an unthinkable strategy for a small-to-medium-sized business a few months ago, Facebook and Apple recently opened their platforms to all publishers. Facebook Instant Articles. Begin publishing.

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30 Tips To Be a Digital Storyteller

Ari Herzog

Forget about Blogger, Drupal, etc. Brand your blog with your website, Facebook page, business card, and other marketing channels. Distribute your new posts to social media channels: Facebook, Twitter, LinkedIn, etc. Related Stories Be Wary of Absent Ties Why I Want Weak Ties How to Be Productive on Facebook.

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A Brief History of the Evolution of Social Technology

Social Media Marketing

Facebook aficionados in particular are known to congregate in hot spots that feature free access to the social network for laptops and cell phones. Entrepreneurs may have initially seen social media - most notably MySpace, Twitter and Facebook - as a playground for the younger generations. Photo credit: Kaptain Kobold (Flickr).

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