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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. But, its use is not limited to marketing.

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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website? This is a guest post by Michael Silverman.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Yet with social media platforms, oftentimes messaging is controlled by the user. Distributed content is an effective way to have more control over your social messaging. For example, what’s most likely to get click-through on Facebook: a link or an organic article ? Facebook Instant Articles.

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A Brief History of the Evolution of Social Technology

Social Media Marketing

To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. From there it was merely a hop, skip and jump to the fourth generation of cellular wireless (4G) standards that social media and wireless communication users enjoy today.

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30 Tips To Be a Digital Storyteller

Ari Herzog

Forget about Blogger, Drupal, etc. Brand your blog with your website, Facebook page, business card, and other marketing channels. Blogs without comment choice = not social media. Distribute your new posts to social media channels: Facebook, Twitter, LinkedIn, etc. Enable social icons.

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Noel, Luck of Seven and Episode 20

The Marketing Blog

Home About In the Media SmallBizPod – Episode 56 Asian Entrepreneurship News from Other Blogs October 18, 2007.6:51 Chapman’s latest podcast episode at Managing The Gray features friend, Drupaller & co-worker Noel. 51 am Noel, Luck of Seven and Episode 20 Jump to Comments C.C. Theme: Pressrow.

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