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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. Can’t a strong social media initiative start inside the walls of your website? This is a guest post by Michael Silverman.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Yet with social media platforms, oftentimes messaging is controlled by the user. Distributed content is an effective way to have more control over your social messaging. For example, what’s most likely to get click-through on Facebook: a link or an organic article ? Facebook Instant Articles.

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Learning via the Social Media Game

Bare Feet Studios

Tomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. I will be using a version of The Social Media Game , an interactive learning process originally developed by my darling colleague Beth Kantor a few years ago. Social Network.

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A Brief History of the Evolution of Social Technology

Social Media Marketing

To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. From there it was merely a hop, skip and jump to the fourth generation of cellular wireless (4G) standards that social media and wireless communication users enjoy today.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. And don’t be surprised if Facebook comes up with some kind of Facebook Credits/Work Game scorecard integration.

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