Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

OCTOBER 18, 2023

Listening is like mining social data to get to the buried gold insights, so you can put social data into action. This was particularly helpful for software company Goally. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

MARCH 28, 2024

Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

SocMed Sean

AUGUST 21, 2013

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. The fact that big data is, well… BIG and it offers us…ermmm… DATA.

Data 268

Data Strategy Project Software 268

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Plus, with so much data available, you might find it tough to know where to start or where to focus. Online reviews also give you insight into brand sentiment.

Analysis 106

Analysis Sentiment Marketing How To 106

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Differences in social listening software are vast. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

Social Media 125

Social Media Sentiment Data Team 125

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. In the analysis stage, we’ll look at commonalities within the collected data.

Data 125

Data Survey How To Review 125

BeingOptimist

MAY 17, 2023

Enhanced Call Quality and Customer Experience AI algorithms analyze customer data , including past interactions and preferences, to personalize conversations. One of the notable advantages of AI in automatic phone dialing campaigns is its ability to analyze customer data, including past interactions and preferences.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Sprout Social

JANUARY 3, 2023

To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Imagine the benefits of using their collective IQ to integrate social strategy and data in all aspects of the business. Common issues or complaints that customers experience.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Sentiment scoring remains an inexact science. Differences in social listening software are vast. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. But how do these tools identify relevant information from the barrage of conflicting data online? Enter: named entity recognition (NER).

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 10, 2024

Ticketing and tracking A ticketing system is software that manages and tracks complaints from different sources and assigns them to the right people on your team. The software enables your team to work together better, ensuring no complaint gets lost or left behind.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

JANUARY 16, 2024

These nuggets can be collected as data to inform future campaigns of your own. With the aid of social media analytics tools , collecting this data is now a breeze. It’s about making data-driven decisions that propel your brand forward. Some software can assist you with this. How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. The human vs. machine debate has been going on for years, because the software's always been close to the frontier of the science. Who or what scored the data? Why is that?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Sprout Social

AUGUST 10, 2022

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. This data can be helpful when making important decisions for future campaigns. Make data-driven decisions. Marketers have too much on their plate to spend hours learning new software.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

AUGUST 22, 2023

Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. How does conversational analytics software work?

Analytics 85

Analytics Conversation Brands Sentiment 85

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social media analytics relies on data to: Identify patterns. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. Machine learning quietly showed up in mainstream software over the last decade. Suddenly, everyone has the tools to create AI-backed features.

Software 120

Software Training Energy Team 120

The Realtime Report

FEBRUARY 12, 2017

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. From this data, a few market trends have developed on key benefits and areas in need of improvement across the marketplace. The report contains nearly 900 reviews of over 25 different social analytics products.

Analytics 107

Analytics Meeting Tools Sentiment 107

Keyhole.co

SEPTEMBER 12, 2023

With the right solutions, you can schedule posts in bulk, boost engagement, and make data-driven decisions. Understanding Social Media Management Tools Social media management tools are software platforms for assisting individuals and businesses in managing their presence on various social media platforms.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JUNE 28, 2023

In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.

Team 110

Team Hubspot Marketing SMS 110

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. It’s auto-magical.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Our platform also uses easy-to-understand graphs and charts to present data in reports. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

APRIL 25, 2024

This comprehensive guide examines the top contenders for content curation software. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. But it doesn’t have to be so hard.

Curation 75

Curation Social Media Management Tools Social Media 75

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. You don’t need software to make these links.

HootSuite 120

HootSuite URL Analytics Forums 120

Net-Savvy Executive

MARCH 13, 2013

That's sort of how I look at data and analytical methods. Here's how it works: First, remember the basic building blocks of social media analysis : data, analytics, and application. Now, let's generalize from the social media example, because this isn't just about social media data. This is a good area for And not Or thinking.

Applications 77

Applications Analysis Data Chemicals 77

Sprout Social

FEBRUARY 20, 2020

Follow these six steps and this cheatsheet to build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business. . We've gathered real user reviews of #audioediting software. Improve sentiment around customer service. Tools are rated on ease of use, setup, and more. ??. Performance.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. And social data is at the center of many marketing transformations. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88