Bare Feet Studios

JUNE 1, 2009

Here is some newly released data to continue the discussion: From Podcasting News : Internet Video Platform to grow 400% in 4 years Worldwide shipments of devices that support Internet video consumption will nearly quintuple by 2013, according to electronics industry analysts iSuppli, spurred by an increase in consumers’ broadband Internet access.

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Sprout Social

APRIL 13, 2022

This made Instagram a valuable visual marketing tool for brands and businesses alike. That’s why knowing the best times to post on Instagram can be a huge benefit to your social media content strategy. Travel and Tourism. How to find your own best times to post on social media. How we gathered the data. Healthcare.

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Instagram Tourism Travel Education 119

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Your task in defining your social media audience is to identify and understand your niche so you can dominate it.

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Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Location.

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Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. The better social web monitoring services also cost real money, in addition to the time it takes to set them up.

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Bare Feet Studios

APRIL 30, 2010

This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. Companies who use social media are making more money. Recent data from the Interactive Advertising Bureau show a 37% growth in online ad spending on video from 2008 to 2009. Results shared by the Altimeter Group.

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Bare Feet Studios

MAY 19, 2010

I had been hired to create, staff, and execute a Social Media Campaign for the Bureau, all in the span of less than six weeks. and Project Lead Please stay tuned for a followup post where I will share some data with you and the four-pronged approach that helped make this campaign so successful! Aloha, Share/Bookmark Thanks for reading!

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Bare Feet Studios

MARCH 29, 2010

I’ve created a simple matrix that can serve as your first (and possibly last) pass at the question: Do we need to be installing software to monitor our employees’ use of social networks, aka “socnets&# ? It is useful to weight the type of data and interactions that your staff are managing on a daily basis.

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Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. Hawaii tourism officials would do well to read the book. GoHawaii/HVCB will get attention in any case!

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Bare Feet Studios

JULY 8, 2009

Chris Heuer, founder of the Social Media Club, articulated this well here. Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. How far will you go and what damage does your brand risk?

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Bare Feet Studios

MAY 21, 2010

I am fascinated by the intersection of ideas and technology, much like how the Freakonomics guys merge economic data with crime stats and car seat fatalities to shine a brighter light on how we actually behave. Tagged as: autonomy , behavior , incentives , investing , markets.

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Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

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Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Use the staff and data you have remotely, more efficiently. They could be marketing moments and irritations instead.

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Airlines Marketing Travel Hotels 40

Bare Feet Studios

DECEMBER 4, 2008

But our tourism and ad industries have been resting on their laurels and hiding behind fakey fake advertising strategies for decades. Now it is done by gathering volumes of data and filtering it for patterns, then establishing software-based triggers to display targeted ads from high-tech inventories. Speaking of long-lasting brands.

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Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? You're doing great.

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Bare Feet Studios

DECEMBER 3, 2007

But the way that Facebook’s Beacon is setting cookies and sending my very specific online behavior (at selected sites) back to it’s databases not in the aggregate but assigned to my personal data, is going too far. Don’t track data to individuals. Data mining your customers to push ads at them is so 1950s.

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Sites Facebook Privacy Xanga 44

Bare Feet Studios

JULY 8, 2008

I’m taking it at face value, (rather then spend time checking out the methodology) because my point relates to the concept not the actual data points themselves. In that light, how can you as a company come to grips with this kind of data? Employees can learn new skills in how to use the “social web.&#

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Bare Feet Studios

APRIL 29, 2009

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&# They make no mention on the blog post.

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Bare Feet Studios

MARCH 19, 2010

Most importantly IMO, make note of their concerns, collect data, and be willing to present this to your peers/bosses internally. Turns out it is cost-effective marketing too. This particular issue, corporate social responsibility, influences not just fans but employees. This is what this article is about.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Let’s face it – right now, America #CouldUseABeer.

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Bare Feet Studios

APRIL 29, 2008

Be sure to add the META data to each episode. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? Several hosting sites will encode your Quicktime or Windows Media files into Flash for you. Your best option is a Quicktime-compatible format.

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Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

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comScore Review Klout Marketing 156

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? on social selling, here are 4 reasons why you should give it a try. Social selling works. Source: eMarketer.

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Bare Feet Studios

JANUARY 31, 2008

But it is definitely going to help now that Twitter is housed in a world class data center such as Verio. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? Share/Bookmark Thanks for reading!

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Kikolani

MARCH 8, 2013

Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. 6 Parts of Your Marketing You Should Always Be Optimizing – What will truly move the needle for your optimization efforts? Social Media / Social Networking.

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Bare Feet Studios

SEPTEMBER 30, 2010

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. I think Tom and I would agree though the ex post facto method will leave out some of the more relevant data points.

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Bare Feet Studios

DECEMBER 29, 2008

WOMMA stands for Word of Mouth Marketing Association. This is a professional marketers association, dedicated to building and promoting best practices in, you guessed it, word of mouth marketing. Clearly, this data point is of value to marketers, but I think it should be optional not required.)

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Convince & Convert

SEPTEMBER 23, 2010

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. Now, I presume the only FB user updates are those who let search engines view their data, similar to Twitter users who are not protecting theirs? Or Microsoft.

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Later

DECEMBER 13, 2019

According to Jon Youshaei , Product Marketing Manager of IGTV , Instagram is building an entire destination right in the Instagram app for people to go and browse. . Get all the insider tips from Jon Youshaei, Product Marketing Manager of IGTV when we chatted to him at LaterCon ! . With an average 3.2% engagement rate compared to 1.5%

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