Sprout Social

AUGUST 30, 2021

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

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Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

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Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

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Keyhole.co

JULY 3, 2023

Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. Let’s get started. Here’s why.

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Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

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Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Building a data-driven marketing culture.

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Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million LinkedIn: 17.6

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Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. But still. You’re engaging with fans.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. GlobalWebIndex.

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Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

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Hootsuite

SEPTEMBER 14, 2023

In the mile-a-minute world of social media, they are the crucial bridge between brands and audiences. Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Are you paid enough? No pressure.)

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The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Highlight specific moments or insights they shared. Plus, it’s just good manners!

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Hootsuite

DECEMBER 2, 2019

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. Getting started with social doesn’t have to be scary or expensive. Conduct a social media audit.

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Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? What is social listening? Why is social listening important?

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Later

SEPTEMBER 28, 2020

Having high social media engagement is one of the best ways to grow your platforms in 2020. From engaging with your audience to sharing in-depth captions, we’re sharing everything you need to know to boost your social media engagement across all channels. Ready to see your social media engagement skyrocket?

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Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Consider using media produced by your audience.

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Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

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Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. Brand takeaways.

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Later

JULY 3, 2020

In fact, according to internal data, 130 million Instagram accounts tap on a shopping post to learn more about products every month. According to internal data, Instagram Live views increased by 70% from February to March 2020. A post shared by Later: Social Media Scheduler (@latermedia) on Apr 29, 2020 at 6:21pm PDT.

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Rebekah Radice

JUNE 26, 2016

Do you inspire and captivate your social media community? …if you want to stand out on social media , you must earn the attention of your audience. So how can you create a strong visual brand on social media ? 6 Ingredients to a Strong Visual Brand on Social Media. Gifs/Memes.

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Rebekah Radice

NOVEMBER 9, 2015

With 63% of all social media content including an image, it’s time to increase your odds of winning the moment. Below are 7 creative (and actionable) ways to establish a strong visual brand from my recent presentation at the Visual Social Media Conference. Data (infographics, etc). Gifs/Memes.

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Keyhole.co

DECEMBER 27, 2022

Engagement in your tweets shows the efficiency of your social media marketing strategy. Like every other social media platform, there is no fixed benchmark for a ‘good’ Twitter engagement. To make the process easy, here are some useful tips to include in your social media marketing plan: 1.

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Keyhole.co

MARCH 5, 2023

Engagement in your tweets shows the efficiency of your social media marketing strategy. Like every other social media platform, there is no fixed benchmark for a ‘good’ Twitter engagement. To make the process easy, here are some useful tips to include in your social media marketing plan: 1.

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Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

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Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

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Hootsuite

MAY 6, 2020

It’s the fifth most popular social media network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive sales and win fans. You should always approach social media with a plan of action, and Twitter is no different. Is the Twitter handle the same as your other social media accounts?

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Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Check out our step-by-step instructions on how to use social media for A/B testing. Facebook engagement matters because it can help extend organic reach. More than 1.8

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Social Media Strategery

APRIL 14, 2013

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Your cutting room floor is a gold mine for social media content.

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Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. How should it look? Here’s everything you need to know.

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OnlineRockersHub Marketing Blog

SEPTEMBER 12, 2019

The goal of this is to get more leads to engage with your content and, ultimately, convert their engagement into loyalty and affiliate sales. On your social media presence? If you regard your audience as the foundation of all of your business plans, profit and customer loyalty will come more easily to you.

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Hootsuite

MAY 13, 2020

This is a place for discussion, weird memes, rallying around common causes, learning about your product, getting access to exclusive knowledge, or falling in love with someone else who loves a company as much as you do. You can also like and comment on posts as a Facebook page, throwing those thumbs-up around on behalf of the business.

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Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. Customers expect brands to put themselves out there for scrutiny: 39% will only trust a brand once they’ve had some interactions with it on social media. How to Measure Social Media Share of Voice.

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ProBlogger

FEBRUARY 23, 2016

There is so much content online to start with, and social media algorithms are making that content harder and harder to see. According to a NewsCred study , 62% of Millennials stated their brand loyalty is directly related to a brand’s online content. Write with confidence and include key data points and real world examples.

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Keyhole.co

OCTOBER 19, 2023

Thank you, [customer name], for your loyalty and trust in us! This accomplishment wouldn’t have been possible without the dedication of our amazing team and the loyalty of our incredible customers. Comment below with your favorite meme. Sign up for Keyhole’s free trial now and unlock a world of data-driven insights.

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Sprout Social

MAY 19, 2023

That’s where social media scheduling tools come in, allowing you to deliver content that meets your brand’s needs, while being timely and relevant to customer interests. It doesn’t give you much freedom to track your audience demographic data or metrics like click-through rates, follower growth, or engagement rates.

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Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. Most marketers want to see data before making strategy adjustments. Consumer social media usage is through the roof. More than two-thirds of consumers across generations (71%) find themselves using social more than ever before.

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