Hootsuite

JUNE 6, 2024

While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale. Both social listening and monitoring require specific tools and skills to be done well. Still, both social listening and social monitoring provide valuable data for businesses.

HootSuite 99

HootSuite Sentiment How To Hashtag 99

Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. How to curate content based on data. And the best way to solve this is by looking at the data.

Curation 136

Curation Data Content UGC 136

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Is there a trend? Let’s take a look.

Analytics 98

Analytics LinkedIn Data Metrics 98

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Data 118

Data Metrics Sentiment Analytics 118

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 160

Instagram Tools Hashtag Authentication 160

Sprout Social

MAY 15, 2023

That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. The platform lets you track trending topics and popular content to inspire you.

Tools 104

Tools Tweetdeck Brands Sentiment 104

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 138

Data Social Media Sentiment Team 138

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. The agency reviewed a month’s worth of data and looked at which days trend with the highest volume of messages referring to leg day.

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Questions Data Focus Group Analysis 118

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 94

How To Sentiment Template Templates 94

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. If you’re new to the network though, you may not have enough data to really draw conclusions. Research trends. Learn more here.

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Examples Campaign Tips UGC 138

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Boost sales conversions Social proof is everything.

Review 122

Review Brands How To Analysis 122

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 124

Reputation Tools Brands How To 124

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

MAY 2, 2022

The TikTok algorithm considers the following key data signals: Video likes and shares. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content. Just like on other social networks, time is of the essence on TikTok. Make trending sounds work for you.

Hashtag 117

Hashtag Sports Trends Engagement 117

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

Social Media 100

Social Media Trends Mobile Social Networking 100

Ignite Social Media

JUNE 3, 2021

While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more. and the app is trending towards 1B active users by the end of the year. (For Subscribe to Social You Should Know.

Analytics 156

Analytics Brands CPA Marketing 156

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 83

Brands Sentiment Analysis Marketing 83

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. So, before you set up an account and try to make sense of the platform’s many niche trends , read this guide to find out how to get on TikTok’s For You page. Use trending sounds.

Tips 116

Tips How To Hashtag Trends 116

Sprout Social

OCTOBER 25, 2022

Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. If you want more timely data, you’ll want to supplement a brand survey with the following options. — Sprout Social (@SproutSocial) October 4, 2022.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. If you’re looking to identify which influencers will help you shape meaningful campaigns, look to social data to inform your influencer-brand partnerships.

Influencer 95

Influencer Brands Collaboration Authentication 95

Webbiquity SMM

MAY 1, 2018

However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Through social media platforms , attendees and businesses can share content and experiences from the event. Many of these can also be configured to automatically add your hashtag to the posts.

Platform 154

Platform Engagement Hashtag Eventful 154

Hootsuite

JULY 29, 2020

Let’s explore the various ranking factors at play and how you can leverage them to get your content to rank on the sixth largest global social network. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? Get the free social video guide now! Use the correct hashtags.

Hashtag 145

Hashtag How To Trends Remix 145

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. All of this requires constant human input.

Social Media 166

Social Media Marketing Hashtag Campaign 166

Audiense

JULY 13, 2018

We are continuing our series of articles about the best way to use social data in the competitive intelligence field. As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s.

Data 68

Data Sysomos How To Upcoming 68

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. You can also monitor audience response to different trends and choose the ones most relevant to you.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

SEPTEMBER 13, 2022

Sprout Social. Sprout Social is an all-in-one social media management platform that helps you make data-driven decisions to improve your social media strategy. Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up. Millions of stock images.

Tools 116

Tools Strategy Video Library 116

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 106

Brands Sentiment How To Analysis 106

Keyhole.co

FEBRUARY 16, 2024

Having these data in front of you, you can improve your YouTube strategy for better reach, engagement, and effectiveness of marketing campaigns. Some tools accumulate historical data over a certain period for competitive reporting so you could return to particular areas of interest when analyzing YouTube competitors later.

Analysis 52

Analysis YouTube Tools Strategy 52

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

Hashtag 40

Hashtag Brands How To Instagram 40

Sprout Social

JANUARY 31, 2024

For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Both big-picture and granular data points can clue you in on what videos are doing well. Off-platform activity such as traffic from search engines or social networks can help you here, too.

YouTube 92

YouTube Engagement Metrics Analytics 92

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. So you might be surprised to learn that some of Monster’s most popular content focuses on the far more downbeat trend of ASMR. Visit the Social Media Strategies Summit for more case studies and advice on improving your social strategy!

Brands 130

Brands Energy Sports Fashion 130

Ignite Social Media

JUNE 28, 2022

As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . A well-made commercial, promotional, or social media video can help reach a wider audience and build brand awareness.

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Video Content Marketing YouTube 146

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). Without it, you’re essentially measuring data in a silo.

Analysis 136

Analysis Strategy Sentiment Comparison 136

Social Media Strategies Summit

SEPTEMBER 23, 2022

In its early days, TikTok was known as the social media platform of choice for young people. While TikTok’s audience has grown a little older as the platform has gained in popularity, it still skews a lot younger than any of the other larger social networks and has more female than male users. Teens loved it. Image source.

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Education Examples Content Nielsen 162