Jon Loomer

MARCH 27, 2022

It has to do with unranked events. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. This, of course, assumes that you have ranked your events (you can rank up to eight). Don’t act on that raw data.

Eventful 202

Eventful Report Facebook Aggregator 202

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Eventful Facebook Conversation Advertising 201

Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And they may have configured specific events for each pixel.

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Eventful Facebook Conversation Issues 215

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access. You don’t own the domain; they do.

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Eventful How To Facebook Aggregator 209

Jon Loomer

AUGUST 23, 2023

Here’s how to test your website events… In Events Manager, go to your data sources and select your pixel. Then go to the Test Events tab. In this video, we confirm that our website’s events are set up correctly. Just know that there are different instructions for your server events.

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Eventful How To Embedding URL 88

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

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Eventful Google API Facebook 211

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Create a variable called “DLV – gtm.timerEventNumber” using the Data Layer Variable type.

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Eventful Facebook Upcoming Conversation 212

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? ” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Events couldn’t build experiences without your insight. Alysha: When we build an event, we’re building it for a defined audience. Rachael: Right? It’s that time.

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Eventful Team Sentiment Social Media 124

Social Media Today

JANUARY 25, 2022

The new tools are designed to help improve ad targeting, and replace data lost as a result of Apple's ATT update.

Overview 148

Overview Data Eventful Apple 148

Jon Loomer

APRIL 24, 2019

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Why do you need to use pixel events? How can events benefit your marketing?

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Eventful Facebook Analytics Aggregator 167

Social Media Today

FEBRUARY 10, 2021

Snapchat has released some new data on Valentine's Day engagement, as well as some new features to help users celebrate the event.

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Eventful Features Engagement Data 217

Jon Loomer

SEPTEMBER 8, 2020

To make the most of the pixel, you need to utilize Facebook pixel events on your website. Not only must you utilize events, but you must do it right. This post is your introduction to Facebook pixel events. It will help you better understand what pixel events are and how to use them. What Pixel Events Are.

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Eventful Facebook Conversation Advertising 84

Jon Loomer

DECEMBER 2, 2017

In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Ultimately, I’ll help you understand how to get those Events set up so that you can start getting the most out of Facebook Analytics today. Set Up Facebook Events.

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Analytics Eventful Facebook WordPress 155

Jon Loomer

SEPTEMBER 28, 2017

Late last year, Facebook added the ability for brick and mortar businesses to track the offline impact of their Facebook ads with Offline Event Sets. Now advertisers can target these customers through Offline Event Custom Audiences. Refresher: Offline Event Sets. You selected this offline event set for one of your ads.

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Eventful Facebook How To Aggregator 156

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. What is social media moderation?

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Eventful Social Media How To Sports 115

Social Media Today

MARCH 24, 2021

Snapchat has published some new data on usage during upcoming seasonal events, and key trends for marketers to note.

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Data Upcoming Trends Eventful 197

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

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Data Foursquare Conference Wikipedia 327

Audiense

NOVEMBER 29, 2022

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide. With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event.

Sports 147

Sports Data Strategy Eventful 147

Laurel Papworth

APRIL 29, 2023

I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”

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Eventful Conference Case Study Sentiment 98

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

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Eventful Tips Conference Resources 131

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Create a variable called “DLV – gtm.timerEventNumber” using the Data Layer Variable type.

Eventful 86

Eventful Facebook Upcoming Conversation 86

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. How to measure owned data.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

SEPTEMBER 3, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. . Attending continued education events, virtual or in-person, is truly priceless.

Eventful 114

Eventful Team Conference Resources 114

Buzz Marketing for Technology

JUNE 8, 2011

What if there was a way to build the ideal customer persona by using social data? From the output I got great data on the places I should post display ads and sponsor events. Well there is – and I am here to say I have done it and the results were actually quite surprising.

Data 241

Data RSS ROI Eventful 241

Social Media Today

JULY 5, 2021

The changes will help advertisers maintain a better understanding of campaign performance, despite data loss

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Conversation Eventful Campaign Advertising 217

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. They are not real-time or data driven and they don’t parse their findings with the objective use of technology. Related posts: How important is real-time data?

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Data Sample Samples Survey 222

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience. Benchmark against competitors.

Data 97

Data Sentiment API Analysis 97

Jon Loomer

MAY 16, 2023

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 No Need to Prioritize 8 Conversion Events Previously, advertisers needed to configure and prioritize eight website conversion events that could be used for Aggregated Event Measurement.

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Conversation Campaign Aggregator Eventful 182

Jon Loomer

JANUARY 25, 2022

Understanding Aggregated Event Measurement. One of the changes that Facebook implemented in response to iOS 14+ relates to how to handle events performed by users who have opted out of tracking. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window.

Report 202

Report Tips Aggregator Facebook 202

Jon Loomer

JANUARY 10, 2024

When possible, you’ll want to leverage first-party data going forward. That includes passing events using the Conversions API and turning on first-party cookies with your pixel. Meta hasn’t been clear about how they use third-party cookies , but there is one step that you can take: Enable first-party cookies with the pixel.

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API Eventful Data Conversation 128

SocMed Sean

AUGUST 21, 2013

Big data…it’s all the rage. It offers promises of lots of data. With big data, we’ll be able to know everything about our business, develop new innovative ideas and serve our customers in ways that we never imagined. The fact that big data is, well… BIG and it offers us…ermmm… DATA.

Data 268

Data Strategy Project Software 268

Jon Loomer

APRIL 3, 2022

If you’ve ever spent much time in Facebook Events Manager, you’ve surely received notifications of an unrecognized domain sending events from your pixel. But, in theory, activity from domains you don’t own on your pixel could water down your data — if enough of it comes through. Create an Allow List. Create a Block List.

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List Eventful Notification Data 197

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. In the analysis stage, we’ll look at commonalities within the collected data.

Data 125

Data Survey How To Review 125

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. An example of event-based marketing to a specific customer segment is performed on a regular basis by a company out of New York City, Michael Andrews Bespoke, a premier customer men’s clothier. By Andrew Wells and Kathy Chiang.

Data 79

Data Compete Analytics Survey 79

Jon Loomer

JANUARY 8, 2024

Cookies are small pieces of data or text that are used to store information on web browsers. This clarification is bound to come as data emerges from the initial 1% test. The value of first-party data of all kinds going forward goes up. Within Events Manager, go to Data Sources and then the Settings tab.

Advertising 169

Advertising API Apple Privacy 169

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer. The direct result to reporting is simple: Not all conversion events will be received.

Facebook 205

Facebook Aggregator Eventful URL 205

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis. Select your industry category and business size.

Analytics 140

Analytics Report Social Media Google 140