Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

Platform 224

Platform Facebook CPM CPC 224

Sherrilynne Starkie

DECEMBER 18, 2017

Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Another option is the CPM (cost per thousand impressions) payment type. It’s because they are more potent than most of the options.

Advertising 305

Advertising Facebook CPM CPC 305

agora pulse

NOVEMBER 4, 2020

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). Reddit receives more than 21 billion monthly screen views , and 6% of online adults are using the platform. For those who aren’t familiar, many PPC platforms (Facebook included) run on an auction.

Reddit 115

Reddit CPC CPM Cost 115

The Realtime Report

AUGUST 15, 2012

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC).

Cost 191

Cost CPC CPM Advertising 191

Ignite Social Media

APRIL 23, 2020

If social were to follow traditional platforms, spikes should occur during the last 2 to 3 weeks leading up to Election Day (source: Kantar, Category Share of Total TV Ad Time). With an increase in political advertising and the political window falling into Q4, advertisers should expect to pay more on those platforms.

Campaign 101

Campaign CPA CPM Cost 101

Jon Loomer

OCTOBER 10, 2022

And if you get increased engagement, that often leads to lower CPM costs in ad spend. You should select a Reel that is under a minute long so that it stays within the requirements for both Facebook and Instagram (yes, it would make a lot of sense if the rules were the same for each platform). Quick Overview. Placements.

Instagram 199

Instagram Facebook CPM Feed 199

The Realtime Report

JANUARY 19, 2020

During real-time bids, advertisers bid in a digital auction run by publishers on ad space based on cost-per-thousand-impressions (CPM). Posting on two different social media platforms with different concepts will make your campaign less effective. If you’re wondering about the RTB meaning , it stands for real-time bidding.

Strategy 204

Strategy Tips CPM Marketing 204

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Platform Integration.

API 155

API Conversation Tips Facebook 155

Ignite Social Media

SEPTEMBER 4, 2019

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion.

Trends 146

Trends Facebook CPM CPC 146

Ignite Social Media

JULY 11, 2023

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. What platforms are the most popular for paid social marketing?

Advertising 60

Advertising Social Media Brands CPM 60

Twist Image

MAY 8, 2014

A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. The article suggests that, "Untargeted online tonnage buys generate much lower CPMs of about $9, which makes them roughly comparable to TV''s all-daypart/all-platform norm.

Advertising 102

Advertising CPM Video iPad 102

Ignite Social Media

MAY 29, 2018

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. In addition, ad space in the news feed has been running low as the platform approaches maximum ad load for some time now.

Buy 94

Buy CPM Facebook Price 94

Ignite Social Media

OCTOBER 25, 2019

In the next few months, the platforms are going to delete these fake accounts from the system and you’re going to see your numbers drop back down. Your CPM for that 2.2M Now, for those of you who are less familiar with media buying CPMs, that’s BAD. Why You Shouldn’t Do This: They’re not real fans (and likely not real people)!

Buy 122

Buy CPM Instagram Cost 122

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. While Facebook is used by around half of America’s teens, the platform ranks fourth in popularity with this demographic.

Advertising 121

Advertising Facebook CPM Committee 121

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, several months after the company launched a beta of its ad offering, the platform alone is still new and unclear to many marketers.

Advertising 93

Advertising CPM UGC API 93

Convince & Convert

MARCH 19, 2018

Facebook’s Ad platform provides a great environment to reach your core audience. By paying per impression, you can optimize your CPM to just $0.02 Finally, allow your best videos to shine on multiple platforms. Reddit, Snapchat, and platforms like Outbrain all provide platforms to reach your audience.

CPM 150

CPM CPA ROI Campaign 150

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure your net new followers (on each platform) over a reporting period. STEP 2 : Divide your net new followers by your total audience (on each platform) and multiply by 100 to get your audience growth rate percentage. Note : The benchmark for this metric is different on every platform. 3% to 6%).

Metrics 112

Metrics Social Media CPM CPC 112

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year.

CPM 276

CPM Facebook Buy Cost 276

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Bring demographics into the mix and the gulf between the two platforms grows even wider.

B2B 150

B2B LinkedIn Facebook Statistics 150

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM.

Buy 112

Buy CPM Facebook API 112

Ignite Social Media

JANUARY 3, 2017

Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. Black Friday and Cyber Monday drove up bids on most buying platforms and November and December all up were relatively pricey. Invest in Instagram. Buy while the going is good!

Buy 127

Buy Social Media CPM CPC 127

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet? Will it attract consumers who are always on the go and have a shorter time-constraint?

Mobile 90

Mobile Engagement Organization Video 90

agora pulse

JULY 17, 2020

Define the Platforms. Next, decide on the social media platforms to include in your report. If you’re creating a standard monthly or quarterly report, you may want to feature every social platform you manage for the organization. Easily create a report with just a couple clicks—especially when using a platform like Agorapulse.

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

NOVEMBER 8, 2021

Micro actions are easily measurable since metrics are a basic currency on any platform, whether you’re doing paid or organic social. Online shops can track the full customer journey via social media and analytics platforms. Cost per thousand impressions (CPM) for paid social. Further along is the interest stage.

ROI 136

ROI Metrics HootSuite CPM 136

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. LinkedIn has more decision makers than any other platform—as many as 20% of all LinkedIn users hold purchasing power at their organizations. For B2B marketers, the importance of LinkedIn cannot be overstated. Conclusion.

B2B 148

B2B LinkedIn Tips Marketing 148

Harp Interactive

DECEMBER 18, 2009

Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. Create buzz on social media platforms; remember to use the right keywords: The idea is to increase engagement and become more visible on all the platforms where your target audience is regularly present.

Tips 290

Tips CPM CPC Retail 290

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Sometimes FBX just requires a quick workaround.

Campaign 154

Campaign CPM Facebook CPC 154

Twist Image

SEPTEMBER 26, 2012

Current CPM rates are low and the ability to interact with the ads has fallen off of the cliff. " Twitter has its own native advertising platform ( Promoted Tweets ), as does Google ( AdWords ), as does Facebook and on and on. My, how things change in such a short while. it's also going to be hardest hill for brands to climb.

Advertising 96

Advertising CPM Adwords Affiliate marketing 96

Pixlee

OCTOBER 13, 2021

Pixlee’s CRM platform lets brands collect TikTok UGC from their fans or creators of choice, and then gives the brand’s team and easy way to schedule this content to be reshared or published on other marketing channels (like on-site or other social profiles). And they start from $10 per CPM. Regularly reply to user comments.

Engagement 52

Engagement UGC Brands CPM 52

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. There are six main types of YouTube ads that your brand might consider running on the video platform. Types of YouTube ads.

YouTube 111

YouTube Advertising CPA Cost 111

agora pulse

SEPTEMBER 23, 2020

Check the basics on each social media platform: admin roles, fan count, and basic settings. Run a 12-month report using your Agorapulse platform. Which platforms and tools are going to help you to hit your goals? If your channels are dead or your brand is missing key marketing elements, you need to know about it. In Conclusion.

Social Media 144

Social Media ROI Social Media Management URL 144

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. If your aim is driving impressions, pay close attention to your CPM. Driving engagements?

Nielsen 120

Nielsen Content Comparison CPM 120

Keyhole.co

MARCH 18, 2023

Join LinkedIn groups your clients and customers are in LinkedIn is a great platform for networking, and the ability to join groups related to your clients’ and customers’ interests can help you get to know them better and forge stronger connections. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Join LinkedIn groups your clients and customers are in LinkedIn is a great platform for networking, and the ability to join groups related to your clients’ and customers’ interests can help you get to know them better and forge stronger connections. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. As we’ll see later in this analysis, however, any potential reduction in individual platform audiences may still be some way off. Social platforms see strong growth.

Report 145

Report Social Media Yahoo Analysis 145

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. In this Linked ads guide, we provide a easy yet comprehensive overview of what the platform has to offer marketers. Next, we’ll delve into the actual LinkedIn advertising platform.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96