Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads.

Campaign 154

Campaign CPM Facebook CPC 154

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. Number of people using mobile phones around the world: 5.20 More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too.

Report 145

Report Social Media Yahoo Analysis 145

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. LinkedIn has more decision makers than any other platform—as many as 20% of all LinkedIn users hold purchasing power at their organizations. For B2B marketers, the importance of LinkedIn cannot be overstated. Conclusion.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

JANUARY 27, 2021

But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Competition is absolutely fierce on the platform as well. Again, don’t let the platform intimidate you! Want to know which of your videos are binge-worthy? The Overview Report.

Analytics 142

Analytics YouTube Video Embedding 142

Twist Image

SEPTEMBER 1, 2016

and not doing enough to move towards a world where video content will be consumed - primarily - on mobile devices. They have the millennial target audience and they are now producing all kinds of channels and networks to satiate their content-starved audience on whatever platform these viewers desire. The struggle is real. ad blocking.

Advertising 45

Advertising CPM Sentiment Mobile 45

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Facebook is constantly adding and removing features for businesses.

Facebook 123

Facebook How To Metrics Hashtag 123

Hootsuite

JUNE 11, 2020

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., Source: Mint Mobile. per 1,000 views). *Or Bumper ads.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Ignite Social Media

JANUARY 25, 2017

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective.

CPM 60

CPM Discount Buy Cost 60

Twist Image

AUGUST 30, 2012

The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding. We're still running impressions based on CPM models against a media channel that is becoming highly personalized and very finicky. mobile device. Making money. branded content.

Adwords 81

Adwords CPM Price Advertising 81

Buffer Social

SEPTEMBER 4, 2018

So demand for the Stories ads product is still low, but I really believe that we will soon be at a point where a good chunk of brands and budgets are using Stories as an ad platform. And I think that’s in part because it’s a highly visual platform where brands are almost forced to create beautiful content. For example. versus $5.34

YouTube 71

YouTube Instagram Video Facebook 71

Little Web Giants

NOVEMBER 4, 2014

Third-party developers can use the Facebook SDK (available for iOS, Android, JavaScript and PHP) to develop custom apps on the Facebook Platform. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

JANUARY 11, 2017

To get to your Facebook Ads Manager, you can click on the drop-down arrow in the upper-right corner of any Facebook page and choose “ Manage Ads ” from the drop-down (or you can use the Facebook Ads Manager mobile app, which we will mention below). Delivery: Reach, Frequency, CPM, Impressions, etc. Age, location, or platform).

Facebook 40

Facebook How To Advertising Overview 40

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111

Video CPM Real Estate Mobile 111

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Yes, Twitter is no longer the platform solely for 280-character anecdotes or quick news snippets. Quick Links. Why Should You Use Twitter for B2B Marketing?

B2B 152

B2B Tips Twitter Marketing 152

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Sometimes that’s as simple as formatting the video to fit natively within the platform.

CPC 111

CPC Video Cost CPM 111

Ignite Social Media

FEBRUARY 23, 2021

This year, the platform is expected to hit $212.5 The paid structure is similar to other social self-serve platforms with campaign (objective and funding source), ad set (targeting, device type, budget, bid, schedule, and pacing), and ad (creative). In 2019, Reddit shifted from a CPM to a CPC buying model. Why is that so?

Reddit 78

Reddit Tips CPM CPC 78

Little Web Giants

NOVEMBER 4, 2014

Third-party developers can use the Facebook SDK (available for iOS, Android, JavaScript and PHP) to develop custom apps on the Facebook Platform. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 28

Social Media Facebook Marketing CPM 28

Ignite Social Media

SEPTEMBER 14, 2020

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Sometimes that’s as simple as formatting the video to fit natively within the platform.

CPC 85

CPC Video Cost CPM 85

Buffer Social

SEPTEMBER 9, 2019

The current run of 6-second ads on platforms like YouTube and Twitter has opened up new options for marketers who are looking to get their message heard via video without going overboard on video resources. They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video.

CPM 75

CPM YouTube Survey Mobile 75

Hootsuite

AUGUST 31, 2020

Owly is integrated right into the Hootsuite platform, and is included with every plan type (including the free version). CPM for U.S. Based on contextual triggers, the URL can redirect users based on mobile operating system or geography, so they’re accessing your site in a way that works best for them. For example, Shorte.ST

URL 145

URL Google HootSuite Template 145

Sprout Social

JULY 26, 2019

CPM – Cost per thousand impressions or cost per mile. SMP – Social media platform. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. SRP – Social relationship platform. CPC – Cost per click. CR – Conversion rate.

Social Media 112

Social Media Software CPM CPC 112

Ignite Social Media

DECEMBER 18, 2020

Plus, Triller says it has the rights to 97% of licensed music, meaning content won’t be flagged on different platforms. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. Triller hosted a fight between Mike Tyson and Roy Jones Jr.,

CPM 161

CPM Brands Remix Influencer 161

Hootsuite

SEPTEMBER 9, 2020

It shows a great snapshot of the preferred platform of different demographics. With detailed targeting options for this huge pool of users, Facebook is a great platform to get started with social media advertising. This is a full-screen interactive or informational destination page within the Facebook mobile app. Playable ads.

Advertising 145

Advertising Social Media HootSuite How To 145

Hootsuite

APRIL 8, 2021

Research Instagram’s audience demographics to get a sense of who uses the platform. Your Instagram strategy should establish what you hope to achieve on the platform. If you’re using paid ads, conversion metrics also include cost per click and CPM. Keep your picture uniform across social media platforms to aid recognition.

Instagram 145

Instagram How To HootSuite Hashtag 145

ProBlogger

AUGUST 7, 2014

That doesn’t exclude you from advertising altogether though, as there are platforms that enable you to take very small steps and grow. Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. You can spend as little as $5 to see some value.

Advertising 53

Advertising Facebook Campaign Newsletter 53

ProBlogger

AUGUST 7, 2014

That doesn’t exclude you from advertising altogether though, as there are platforms that enable you to take very small steps and grow. Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. You can spend as little as $5 to see some value.

Advertising 52

Advertising Facebook Campaign Newsletter 52

Hootsuite

SEPTEMBER 17, 2020

Google Ads is a paid online advertising platform offered by Google. Cost-per-mille (CPM). There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google Ads?

Adwords 145

Adwords Google Campaign Cost 145

Webbiquity SMM

AUGUST 18, 2012

70% of marketers plan to increase the number of different social platforms they use in 2012. 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). eMarketer ). User Experience.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

70% of marketers plan to increase the number of different social platforms they use in 2012. 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). eMarketer ). User Experience.

Statistics 198

Statistics Social Media B2B Marketing 198

Hootsuite

MARCH 2, 2020

And ads finally made their way onto the platform, along with a shoppable component. TikTok calls itself the “destination for short-form mobile videos.” Add Music : TikTok’s extensive music library and integration with Apple Music is where the app edges out all other social platforms. Teenagers are gaga for TikTok.

Brands 145

Brands Meme Hashtag Remix 145

agora pulse

JULY 18, 2017

According to Facebook, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. Creating the PC-friendly image is easy but ensuring the text fits well for mobile viewing can be tricky. Again, as with the cover, you should check that images are displaying correctly on mobile and tablet as well as PC.

Facebook 151

Facebook WordPress CPM Mobile 151