Jon Loomer
OCTOBER 9, 2023
In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. This is due to a fixed CPM, so that you know what you will pay. Fixed CPM means that you know what the cost will be. Meta provides estimates for Budget, Estimated Audience Size, CPM, and Frequency.
Ignite Social Media
JUNE 3, 2021
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Videos Your Followers Watched: Overview of content that is most popular with your followers.
Jon Loomer
OCTOBER 10, 2022
Because of that known priority, this can be an advantage for marketers — both organically and with ads. And if you get increased engagement, that often leads to lower CPM costs in ad spend. Quick Overview. In theory, you should get better distribution with a well-done Reel than you would a link or image post.
Jon Loomer
MARCH 8, 2023
So let’s discuss what I did and found out… Overview of Test #1 Before we get to the second test, a quick refresher is in order. CPM is at least 2X higher across the board. The short summary: The second test validates the results of the first. But it was still useful to run and see what would happen.
Sprout Social
FEBRUARY 8, 2021
Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.
Sprout Social
APRIL 5, 2022
These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And they inform how you should tailor your messaging and marketing approach. This gives you an overview of how much engagement your ads received. Ad cost (CPM, CPE, CPC, CPCon). How many of them skipped your Story videos?
Mindjumpers
AUGUST 17, 2011
This means that a marketer posting twice a day can expect about 60 million impressions per month through the feed on Facebook. by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. Similar Posts: Social Marketing Insights from Leading Social Experts.
Expert insights. Personalized for you.
187 
Let's personalize your content